App Store screenshots with a highlighted word
One word of the headline is coloured or highlighted. Colouring one word tells the reader which word matters if they read only one.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
46% 1056 of 2295
Screenshots that do it
23% 2904 of 12745
The top tens
99 of 230 against 957 of the other 2065
2904 of the 12745 screenshots read (23%) do this, across 1056 of the 2295 top apps in 23 App Store categories (46%). 99 of the 230 apps in a top ten do it (43%), against 957 of the other 2065 (46%): the top ten do it about as often as the rest. It is most common in Education (56% of apps) and least common in Medical (31%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a highlighted word. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 56% 56 of 100 | 29% 160 of 555 | 6 of 10 |
| Shopping | 56% 56 of 100 | 24% 133 of 562 | 5 of 10 |
| Finance | 53% 53 of 100 | 27% 154 of 581 | 3 of 10 |
| Food & Drink | 53% 53 of 100 | 28% 153 of 540 | 7 of 10 |
| Reference | 53% 53 of 100 | 30% 167 of 566 | 5 of 10 |
| Graphics & Design | 53% 52 of 99 | 27% 153 of 564 | 6 of 10 |
| Utilities | 52% 52 of 100 | 27% 148 of 549 | 8 of 10 |
| Entertainment | 51% 51 of 100 | 29% 156 of 544 | 4 of 10 |
| Sports | 50% 50 of 100 | 28% 154 of 558 | 5 of 10 |
| Photo & Video | 48% 48 of 100 | 21% 119 of 566 | 5 of 10 |
| Productivity | 47% 47 of 99 | 26% 141 of 551 | 3 of 10 |
| Games | 47% 47 of 100 | 24% 136 of 567 | 3 of 10 |
| Music | 47% 47 of 100 | 23% 125 of 550 | 3 of 10 |
| Social Networking | 46% 46 of 100 | 21% 115 of 554 | 4 of 10 |
| Lifestyle | 43% 43 of 100 | 19% 106 of 556 | 3 of 10 |
| News | 43% 42 of 98 | 19% 97 of 517 | 5 of 10 |
| Navigation | 40% 40 of 99 | 23% 130 of 566 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 21% 120 of 574 | 4 of 10 |
| Developer Tools | 38% 38 of 100 | 17% 84 of 507 | 3 of 10 |
| Weather | 38% 38 of 100 | 14% 79 of 555 | 3 of 10 |
| Business | 37% 37 of 100 | 20% 112 of 554 | 3 of 10 |
| Travel | 37% 37 of 100 | 12% 70 of 561 | 3 of 10 |
| Medical | 31% 31 of 100 | 17% 92 of 548 | 5 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Education 160 examples · 56% of apps
“fun, bite-sized lessons”
“Explore Possible Careers”
“All-In-One Study Buddy”
“Speak English like a native”
“Replace Scrolling With Microlearning”
“Save time with students' #1 favourite learning brand”
Shopping 133 examples · 56% of apps
“HOME & KITCHEN”
“Speed up your store run”
“Free shopping rewards you can redeem for free gift cards”
“300,000+ deals on what you need”
“#1 Deal Finding App”
“...OR INSTANTLY EXCHANGE THEM.”
Finance 154 examples · 53% of apps
“Sign in easily with Face ID and Touch ID.”
“Shop with buyer protection.”
“Invest with as little as $1”
“LIVETRADE SPORTS”
“Get an AI-powered assistant that brings clarity to your money, all via text”
“Why do 15.8M members love SoFi?”
Food & Drink 153 examples · 53% of apps
“Earn points for Free McDonald's”
“SAVE MORE AND GET $0 DELIVERY FEES WITH DASHPASS.”
“Join Taco Bell Rewards and get a free item*”
“Mid-week grocery run. Without the run.”
“EXCLUSIVE DEALS”
“SAVING THE PLANET MADE tasty”
Reference 167 examples · 53% of apps
“Hello! how are you?”
“Download your favorite Bible version”
“GENERATE”
“Watch the Bible”
“Scan and Search quickly”
“Headphone - Voice translator”
Graphics & Design 153 examples · 53% of apps
“DANCE”
“Cinema-Grade Native 4K”
“DON'T TOUCH MY PHONE”
“Cast Your AI Self”
“Use a camera”
“Over 28,000 Rich Materials”
Utilities 148 examples · 52% of apps
“Find more of what you love with Discover”
“Browse fast with Google Chrome”
“Optimize Storage”
“Conveniently Control Your Devices”
“Summarize long articles in seconds”
“Simple is the new standard”
Entertainment 156 examples · 51% of apps
“DO WHAT YOU LOVE”
“Your Next Obsession”
“My Ex-Wife Called Me Worthless Then the Mafia Donna Made Me Her Husband”
“VIP Exclusive”
“NetShort”
“The official Roku remote, always in your hand”
Sports 154 examples · 50% of apps
“#1 SPORTSBOOK FOR LIVE BETTING”
“Deposit $10 Get $50”
“NOW AVAILABLE EVERYWHERE”
“PLAY $5 GET $150”
“GET UP TO $1,000 IN BONUS FUNDS”
“BET $20 GET $350”
Photo & Video 119 examples · 48% of apps
“Discover entertaining videos with Reels”
“Timeless”
“Turn AI images into editable layers”
“Get up to 15 GB of storage* 3x more than many other cloud storage services”
“Share”
“AI PHOTO & VIDEO GENERATOR”
Productivity 141 examples · 47% of apps
“Generate and edit videos with Gemini Omni”
“See mail that matters”
“Create anywhere, anytime - even offline”
“Write with confidence”
“Share memories that matter”
“SAVE”
Games 136 examples · 47% of apps
“SORT WATER!”
“BRAIN AND RELAXING”
“ASMR with Satisfaction!”
“HARVEST!”
“ADDICTIVE!”
“Design”
Music 125 examples · 47% of apps
“FIND PODCASTS YOU LOVE”
“START SHARING YOUR SOUND”
“Stream and Download great new music.”
“The perfect song.”
“RELAX MODE”
“LISTEN”
Social Networking 115 examples · 46% of apps
“Join the conversation”
“Message privately with end-to-end encryption”
“Secure”
“WHEREVER YOU GAME”
“Organize your group on BAND!”
“Choose a Phone Number”
Lifestyle 106 examples · 43% of apps
“Try the T-Mobile Network for free.”
“Attract people who actually get you”
“Connect with a local agent”
“EXPLORE WHAT'S NEARBY ACROSS ALL OUR LOCATIONS”
“#1 BOOKING APP”
“LG ThinQ”
News 97 examples · 43% of apps
“Create & earn”
“Stay Aware with Timely Alerts”
“Your neighborhood's safety at a glance.”
“See what’s active or no longer a threat”
“Audio journalism and podcasts.”
“See what people near you have to say”
Navigation 130 examples · 40% of apps
“Up-to-date disruption info”
“TURN YOUR MAPS INTO A GAME”
“RESCUE COVERAGE”
“Earn points and save up to 50¢/gal off at participating Chevron stations”
“Speed Camera Alerts”
“At-a-glance actions”
Health & Fitness 120 examples · 39% of apps
“PROGRESS STARTS HERE”
“Predict your next period”
“INSTANT REWARDS FOR STEPS”
“ANALYZE products in a single scan”
“Wayk”
“Track the sleep you owe your body”
Developer Tools 84 examples · 38% of apps
“#1 Interactive Creation Platform”
“One click connection”
“Connect”
“Every agent, every machine, one inbox.”
Weather 79 examples · 38% of apps
“Most Trusted Weather App with Proven Superior Accuracy™”
“Global Weather Forecasts”
“LIVE RAIN MAP RADAR & FORECAST”
“NOAA weather radar live”
“Hyper-Local Storm Data”
Business 112 examples · 37% of apps
“Get hired 30% faster with the app*”
“DELIVER WITH DOORDASH”
“Request & manage time off”
“Get a vehicle”
“Efficient.”
“Build trust with a WhatsApp business profile and Meta Verified badge”
Travel 70 examples · 37% of apps
“Defo Translator”
“Real-time updates with Live Activities”
“The NEW Frontier at your fingertips.”
“Earn $250+”
“Become a VIP!”
“Enjoy free cancellation options”
Medical 92 examples · 31% of apps
“All your health info in one place”
“Send rewards to your account with just a tap”
“Testing done on your time”
“Communicate with your care team and more, anywhere, antime.”
“Save money staying in-network”
“Prescriptions and online care from licensed healthcare providers”
Related tactics.
Often on the same screenshot
- Arrows or callouts24% of these screenshots, against 15% of every screenshot read
- Has a headline98% of these screenshots, against 89% of every screenshot read
- Headline readable at thumbnail size39% of these screenshots, against 31% of every screenshot read
- Headline under five words58% of these screenshots, against 50% of every screenshot read
- Words at the top88% of these screenshots, against 80% of every screenshot read
- Gradient background53% of these screenshots, against 45% of every screenshot read
More in look
- Light66%
- Gradient background62%
- Background is the icon’s colour59%
- Solid background48%
- Blue47%
- Black, white or grey46%
- High contrast words45%
- Dark44%
- Low contrast words34%
- Orange31%
- Photo background25%
- Rounded headline type20%
- Teal18%
- Red16%
- Green16%
- Pattern or texture15%
- The app itself is the background11%
- Purple9%
- Serif headline9%
- Pink8%
- Condensed or display type6%
- Yellow6%
Questions, answered from the chart.
How common are App Store screenshots with a highlighted word?
1056 of the 2295 top apps read across 23 App Store categories (46%) have at least one, and 2904 of their 12745 screenshots (23%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a highlighted word?
Most common in Education (56 of 100 apps, 56%), Shopping (56 of 100 apps, 56%) and Finance (53 of 100 apps, 53%). Least common in Medical (31 of 100 apps, 31%).
Should my app have App Store screenshots with a highlighted word?
The charts show who does it, not whether it would work for your app. Across the categories read, 99 of the 230 apps in a top ten do it (43%), against 957 of the other 2065 (46%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
Pagefully reads your screenshots the same way, and makes a custom product page for each search people type, from your real screens.
Preview your pages