Orange App Store screenshots
Orange is the main colour.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
1611 of the 12745 screenshots read (13%) do this, across 706 of the 2295 top apps in 23 App Store categories (31%). 71 of the 230 apps in a top ten do it (31%), against 635 of the other 2065 (31%): the top ten do it about as often as the rest. It is most common in Photo & Video (69% of apps) and least common in Developer Tools (12%).
By category, most to least.
The share of each category’s top apps with orange App Store screenshots. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Photo & Video | 69% 69 of 100 | 33% 186 of 566 | 5 of 10 |
| Graphics & Design | 58% 57 of 99 | 24% 136 of 564 | 5 of 10 |
| Food & Drink | 54% 54 of 100 | 29% 157 of 540 | 4 of 10 |
| Games | 49% 49 of 100 | 28% 156 of 567 | 4 of 10 |
| Shopping | 46% 46 of 100 | 19% 106 of 562 | 6 of 10 |
| Reference | 40% 40 of 100 | 19% 109 of 566 | 4 of 10 |
| Entertainment | 39% 39 of 100 | 14% 77 of 544 | 5 of 10 |
| Education | 34% 34 of 100 | 13% 71 of 555 | 3 of 10 |
| Social Networking | 32% 32 of 100 | 12% 64 of 554 | 2 of 10 |
| Music | 29% 29 of 100 | 10% 54 of 550 | 3 of 10 |
| Health & Fitness | 28% 28 of 100 | 11% 63 of 574 | 3 of 10 |
| Medical | 27% 27 of 100 | 9% 52 of 548 | 3 of 10 |
| Lifestyle | 26% 26 of 100 | 6% 35 of 556 | 6 of 10 |
| Travel | 22% 22 of 100 | 7% 37 of 561 | 3 of 10 |
| Navigation | 20% 20 of 99 | 6% 33 of 566 | 4 of 10 |
| Weather | 20% 20 of 100 | 5% 25 of 555 | 3 of 10 |
| Productivity | 19% 19 of 99 | 5% 30 of 551 | 1 of 10 |
| News | 18% 18 of 98 | 9% 47 of 517 | 2 of 10 |
| Sports | 17% 17 of 100 | 9% 52 of 558 | 1 of 10 |
| Business | 16% 16 of 100 | 7% 40 of 554 | 0 of 10 |
| Finance | 16% 16 of 100 | 4% 21 of 581 | 3 of 10 |
| Utilities | 16% 16 of 100 | 5% 28 of 549 | 0 of 10 |
| Developer Tools | 12% 12 of 100 | 6% 32 of 507 | 1 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Photo & Video 186 examples · 69% of apps

“AI generated effect”

“Discover entertaining videos with Reels”

“AI Video”

“Share stories anywhere”

“Viral dance templates”

“Manage and collaborate securely”
Graphics & Design 136 examples · 58% of apps

“AI BIRTHDAY PHOTO SHOOT”

“Multilingual Output 3.0”

“Get Inspired”


“Cute Cartoon Themes”

“OS27 Extra Large Widgets”
Food & Drink 157 examples · 54% of apps

“Earn points for Free McDonald's”

“Earn rewards with your App-etite”

“Order and enjoy Rewards in the app”

“MORE OF WHAT YOU LOVE”

“Save recipes from social media”

“MAKE IT YOURS”
Games 156 examples · 49% of apps

“Find the Cats”

“EARN REWARDS!”

“TWIST ALIGN UNLOCK”

“KNOCK EM' ALL!”

“FILL ORDERS!”

“Clean the dormitory”
Shopping 106 examples · 46% of apps

“Millions of buyers want your style”

“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”

“Find stuff that feels like you”

“Spend less. Smile more.”

“Great finds, sweet deals, and more.”

“#1 Deal Finding App”
Reference 109 examples · 40% of apps

“Photo Translator”

“GENERATE”

“Short Videos. Eternal Truths”

“Grow closer to God throughout the day”

“Photo Translator”

“The highest precision astronomy”
Entertainment 77 examples · 39% of apps

“TikTok Pro - Events”

“Your Next Favorite Show”

“Be the first to discover.”

“Exclusive series on StoryReel”

“Exclusive Picks”

“Top Picks For You”
Education 71 examples · 34% of apps

“learn 40+ languages for free”

“Read and respond in your language”


“Get smarter daily, the easy way”

“Get ready”

“Find and play kahoots on any topic”
Social Networking 64 examples · 32% of apps

“Private”

“group chats for people who touch grass”

“Meet anywhere on any device”

“Livestream with One Click”

“Add your best friends to your Home Screen”

“Compliment Classmates”
Music 54 examples · 29% of apps

“MUSIC YOU CAN'T FIND ELSEWHERE”

“Sing along to synced lyrics”

“Pull quality beats to fast-track a hit”

“The perfect song.”

“PERSONALIZE”

“OPENRUN PRO 2”
Health & Fitness 63 examples · 28% of apps

“Just snap a picture of your food”

“The #1 Food & Nutrition Tracking App”

“Tour the trail with recent photos”

“The app that converts your steps into rewards”

“Snap a photo, log your food.”

“Schedule a massage, facial or sauna session”
Medical 52 examples · 27% of apps

“Connect with your care team”

“Track your sleep therapy with your Resmed AirSense™ or AirCurve™ machine”

“Book an appointment”

“Fast, easy savings at your local pharmacy”

“Tap into the power of your plasma donation!”

“3D Baby Development”
Lifestyle 35 examples · 26% of apps

“Assist blind and low vision people with everyday tasks”

“See & speak to visitors with Video Doorbells and Security Cameras.”

“Invite Guests on Any Platform”

“Designed to be deleted”

“It starts with a swipe™”

“Plan your next move”
Travel 37 examples · 22% of apps

“Book great homes around the world”

“Text and voice translation at your fingertips”

“Stay flexible with free cancellation”


“Moving Made Easier®”

“Robotaxi”
Navigation 33 examples · 20% of apps

“Check business hours, reviews, and more”

“TURN YOUR MAPS INTO A GAME”

“Find your ideal spot and savings”

“KNOW WHEN TO HUNT”

“OFF-ROAD TRAILS”

“Yandex Maps will suggest where to go this fall”
Weather 25 examples · 20% of apps

“Drive Safe”

“The why behind the weather, told beautifully”

“To the Minute Push Notifications Keeping You Ahead of the Storm”

“TEMPERATURE & MUCH MORE”

“Temperature forecast”

“RADAR, MODELS, LIGHTNING”
Productivity 30 examples · 19% of apps

“Talk it through with voice mode”

“Present & share your stories”

“SET GOALS”

“showcase your Photos”

“We protect what matters most, your privacy and safety.”

“Quickly submit maintenance requests and check the status.”
News 47 examples · 18% of apps

“The heart of the internet”

“Listen to live police & fire radio”

“Livestream BBC News directly from the app.”

“Active Fire Perimeters and Evacuation Orders”


“Your Local Police Scanner”
Sports 52 examples · 17% of apps

“Deposit $10 Get $50”

“SPEND 10 GET 100 IN BONUS PLAY”

“CHANGE THE WAY YOU SEE THE GAME”

“Explore every performance from your favorite players”

“STREAM GAMES HANDS-FREE”

“Real Money Sports Betting”
Business 40 examples · 16% of apps

“Easy and”

“DELIVER SMILES”

“Get started quickly.”


“Work when you want”

“Welcome to HHAeXchange+”
Finance 21 examples · 16% of apps

“Contributions for the future.”

“Turn your view into a position”

“The easiest decision ever”

“Get an AI-powered assistant that brings clarity to your money, all via text”

“Tilt Cash Advance”

“Need even more money?”
Utilities 28 examples · 16% of apps

“See, hear, and speak right from your smartphone”

“6000+ Emojis”

“STREAMING WITHOUT DELAY”

“#1 Photo and Storage Cleaner”

“DAILY VERSE DAILY PRAYER OFFLINE BIBLE”

“Easily turn 1.1.1.1 with WARP on or off anytime.”
Developer Tools 32 examples · 12% of apps

“Build apps, agents, and anything”



“Quickly View Your Cookies”

“C Extensions and CLI tools!”

“From Idea to App”
Related tactics.
Often on the same screenshot
- A photograph64% of these screenshots, against 48% of every screenshot read
- A person in the picture43% of these screenshots, against 26% of every screenshot read
- Photo background21% of these screenshots, against 11% of every screenshot read
- No phone, bare screen23% of these screenshots, against 15% of every screenshot read
- A hand holds the phone14% of these screenshots, against 6% of every screenshot read
- Headline under five words57% of these screenshots, against 50% of every screenshot read
More in look
- Light66%
- Gradient background62%
- Background is the icon’s colour59%
- Solid background48%
- Blue47%
- Black, white or grey46%
- A word in a different colour46%
- High contrast words45%
- Dark44%
- Low contrast words34%
- Photo background25%
- Rounded headline type20%
- Teal18%
- Red16%
- Green16%
- Pattern or texture15%
- The app itself is the background11%
- Purple9%
- Serif headline9%
- Pink8%
- Condensed or display type6%
- Yellow6%
Questions, answered from the chart.
How common are orange App Store screenshots?
Which App Store categories have the most orange App Store screenshots?
Should my app have orange App Store screenshots?
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