Short App Store screenshot headlines
Four words or fewer. A short headline can be set large, so it stays readable when the screenshot is shown small in search results.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
78% 1796 of 2295
Screenshots that do it
50% 6431 of 12745
The top tens
169 of 230 against 1627 of the other 2065
6431 of the 12745 screenshots read (50%) do this, across 1796 of the 2295 top apps in 23 App Store categories (78%). 169 of the 230 apps in a top ten do it (73%), against 1627 of the other 2065 (79%): the top ten do it about as often as the rest. It is most common in Food & Drink (91% of apps) and least common in Weather (61%).
By category, most to least.
The share of each category’s top apps with short App Store screenshot headlines. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 91% 91 of 100 | 57% 310 of 540 | 6 of 10 |
| Graphics & Design | 90% 89 of 99 | 69% 388 of 564 | 8 of 10 |
| Reference | 87% 87 of 100 | 59% 335 of 566 | 10 of 10 |
| Photo & Video | 86% 86 of 100 | 64% 361 of 566 | 9 of 10 |
| Social Networking | 86% 86 of 100 | 59% 326 of 554 | 10 of 10 |
| Utilities | 86% 86 of 100 | 62% 342 of 549 | 9 of 10 |
| Health & Fitness | 85% 85 of 100 | 55% 315 of 574 | 9 of 10 |
| Entertainment | 83% 83 of 100 | 55% 298 of 544 | 8 of 10 |
| Shopping | 82% 82 of 100 | 50% 280 of 562 | 9 of 10 |
| Sports | 82% 82 of 100 | 49% 275 of 558 | 10 of 10 |
| Games | 81% 81 of 100 | 69% 392 of 567 | 9 of 10 |
| Music | 81% 81 of 100 | 51% 283 of 550 | 5 of 10 |
| Lifestyle | 79% 79 of 100 | 44% 244 of 556 | 7 of 10 |
| Productivity | 79% 78 of 99 | 49% 269 of 551 | 3 of 10 |
| Navigation | 76% 75 of 99 | 42% 240 of 566 | 4 of 10 |
| Education | 74% 74 of 100 | 48% 265 of 555 | 7 of 10 |
| Finance | 74% 74 of 100 | 35% 205 of 581 | 7 of 10 |
| Travel | 74% 74 of 100 | 43% 240 of 561 | 8 of 10 |
| Developer Tools | 68% 68 of 100 | 50% 255 of 507 | 5 of 10 |
| Medical | 66% 66 of 100 | 35% 190 of 548 | 7 of 10 |
| News | 65% 64 of 98 | 38% 199 of 517 | 8 of 10 |
| Business | 64% 64 of 100 | 36% 198 of 554 | 5 of 10 |
| Weather | 61% 61 of 100 | 40% 221 of 555 | 6 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Food & Drink 310 examples · 91% of apps
“ORDER AHEAD”
“GET (ALMOST) ANYTHING”
“Redeem available rewards”
“TRACK IT LIVE.”
“save”
“FIND LOCATIONS”
Graphics & Design 388 examples · 90% of apps
“AI BIRTHDAY PHOTO SHOOT”
“KlingAI 3.0”
“Smiley 4K Live Wallpapers”
“Cast Your AI Self”
“Use a camera”
“Vector Layer Feature”
Reference 335 examples · 87% of apps
“Translate Anything”
“Hello! how are you?”
“No Ads or Purchases”
“Voice Translator”
“THE #1 FAITH APP”
“Travel Without Language Barrier”
Photo & Video 361 examples · 86% of apps
“Amazing templates”
“Post the little moments”
“Create”
“AI Video”
“Snap”
“Design anything”
Social Networking 326 examples · 86% of apps
“Join the conversation”
“Simple. Reliable. Private.”
“Fast”
“Shop secondhand on Marketplace”
“See everyone's driving stats”
“GROUP CHAT THAT'S FUN”
Utilities 342 examples · 86% of apps
“Shop from a screenshot”
“实时预览”
“Translate websites instantly”
“Cloud syncing”
“Clean Up”
“Govee”
Health & Fitness 315 examples · 85% of apps
“Track your workouts”
“PROGRESS STARTS HERE”
“Predict your next period”
“WALK TO EARN”
“AVOID harmful ingredients”
“Walk against your friends”
Entertainment 298 examples · 83% of apps
“Live Thursdays 7PM ET”
“TikTok Pro - Events”
“Your Next Favorite Show”
“DO WHAT YOU LOVE”
“Your Next Obsession”
“Sharing Moments Together”
Shopping 280 examples · 82% of apps
“Sell with no fees”
“List with ease”
“WOMEN'S FASHION”
“Shop stores you love”
“Spend less. Smile more.”
“Redeem toward future purchases”
Sports 275 examples · 82% of apps
“SPEND $5 GET $150”
“Deposit $10 Get $50”
“Your Ringside Seat”
“NOW AVAILABLE EVERYWHERE”
“PLAY $5 GET $150”
“UNDERDOG RIPS”
Games 392 examples · 81% of apps
“Find the Cats”
“CLEAR THE BOARD!”
“SORT WATER!”
“TWIST ALIGN UNLOCK”
“Remove Arrows!”
“Designed For Seniors”
Music 283 examples · 81% of apps
“FIND PODCASTS YOU LOVE”
“START SHARING YOUR SOUND”
“Discover music around you”
“100 Million Songs,”
“Sound is power.”
“The perfect song.”
Lifestyle 244 examples · 79% of apps
“Embrace spooky season”
“Create Events in Seconds”
“No.1 Wishlist app”
“Designed to be deleted”
“Connect with confidence”
“Set your favorites”
Productivity 269 examples · 79% of apps
“Create new worlds”
“Sort your mail”
“Choose from trending templates”
“Everyday email and calendar”
“Works everywhere you do”
“Make your words shine”
Navigation 240 examples · 76% of apps
“Never miss a turn”
“Available Nationwide”
“Track your ride”
“KNOW WHEN TO HUNT”
“Quick and secure checkout”
“GPS Locati”
Education 265 examples · 74% of apps
“fun, bite-sized lessons”
“Get Test Scores”
“Smart Problem Solver”
“get feedback without fear”
“Never miss an update”
“Replace Scrolling With Microlearning”
Finance 205 examples · 74% of apps
“Welcome to Trump Accounts.”
“FOOTBALL IS BACK.”
“The easiest decision ever”
“Shop with buyer protection.”
“Send money instantly”
“Build your personalized budget.”
Travel 240 examples · 74% of apps
“GO ANY- WHERE”
“Top-rated drivers,”
“Defo Translator”
“Connect anytime, anywhere”
“Fly with Southwest ®”
“Get app-exclusive deals”
Developer Tools 255 examples · 68% of apps
“#1 Interactive Creation Platform”
“from anywhere.”
“Build from anywhere”
“Learn”
“Home Efficient Management”
“One click connection”
Medical 190 examples · 66% of apps
“Your pharmacy benefits,”
“Search for benefits”
“SimplePractice Client Portal”
“Clear results, simple explanations”
“Data Tracking and Recording”
“See your daily score”
News 199 examples · 65% of apps
“Reach anyone”
“Explore & create communities”
“Read, watch, chat”
“Get real-time alerts”
“Know what's really happening”
“Browse interesting audio clips”
Business 198 examples · 64% of apps
“Meeting with Soccer club”
“zoom Workplace”
“Strengthen your professional profile.”
“DELIVER WITH DOORDASH”
“Make work effortless”
“Upload your documents”
Weather 221 examples · 61% of apps
“Keep Dry”
“Hurricane Tracker”
“Real-time 3D Radar”
“Accurate weather forecast”
“Track thunderstorms”
“Rain & Snow”
Related tactics.
Often on the same screenshot
- Has a subline39% of these screenshots, against 25% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
- Headline readable at thumbnail size42% of these screenshots, against 31% of every screenshot read
- Subline explains the headline27% of these screenshots, against 17% of every screenshot read
- Headline on one line21% of these screenshots, against 12% of every screenshot read
- Words at the top88% of these screenshots, against 80% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are short App Store screenshot headlines?
1796 of the 2295 top apps read across 23 App Store categories (78%) have at least one, and 6431 of their 12745 screenshots (50%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most short App Store screenshot headlines?
Most common in Food & Drink (91 of 100 apps, 91%), Graphics & Design (89 of 99 apps, 90%) and Reference (87 of 100 apps, 87%). Least common in Weather (61 of 100 apps, 61%).
Should my app have short App Store screenshot headlines?
The charts show who does it, not whether it would work for your app. Across the categories read, 169 of the 230 apps in a top ten do it (73%), against 1627 of the other 2065 (79%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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