All-caps App Store screenshot headlines
The headline is set entirely in capital letters. Capitals give a short line an even, poster-like shape.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
20% 467 of 2295
Screenshots that do it
16% 1996 of 12745
The top tens
35 of 230 against 432 of the other 2065
1996 of the 12745 screenshots read (16%) do this, across 467 of the 2295 top apps in 23 App Store categories (20%). 35 of the 230 apps in a top ten do it (15%), against 432 of the other 2065 (21%): the top ten do it about as often as the rest. It is most common in Games (57% of apps) and least common in Medical (5%).
By category, most to least.
The share of each category’s top apps with all-caps App Store screenshot headlines. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 57% 57 of 100 | 47% 269 of 567 | 5 of 10 |
| Sports | 57% 57 of 100 | 50% 280 of 558 | 8 of 10 |
| Food & Drink | 44% 44 of 100 | 34% 184 of 540 | 5 of 10 |
| Music | 30% 30 of 100 | 24% 131 of 550 | 2 of 10 |
| Shopping | 30% 30 of 100 | 20% 111 of 562 | 1 of 10 |
| Entertainment | 28% 28 of 100 | 25% 136 of 544 | 1 of 10 |
| Photo & Video | 22% 22 of 100 | 18% 101 of 566 | 0 of 10 |
| Utilities | 21% 21 of 100 | 15% 84 of 549 | 0 of 10 |
| News | 19% 19 of 98 | 14% 70 of 517 | 0 of 10 |
| Graphics & Design | 19% 19 of 99 | 14% 81 of 564 | 2 of 10 |
| Navigation | 17% 17 of 99 | 15% 86 of 566 | 2 of 10 |
| Health & Fitness | 17% 17 of 100 | 10% 58 of 574 | 3 of 10 |
| Social Networking | 15% 15 of 100 | 11% 59 of 554 | 1 of 10 |
| Reference | 14% 14 of 100 | 9% 49 of 566 | 2 of 10 |
| Travel | 14% 14 of 100 | 9% 49 of 561 | 1 of 10 |
| Weather | 11% 11 of 100 | 9% 51 of 555 | 0 of 10 |
| Business | 10% 10 of 100 | 7% 41 of 554 | 1 of 10 |
| Finance | 9% 9 of 100 | 7% 43 of 581 | 1 of 10 |
| Productivity | 8% 8 of 99 | 4% 20 of 551 | 0 of 10 |
| Lifestyle | 8% 8 of 100 | 5% 28 of 556 | 0 of 10 |
| Developer Tools | 6% 6 of 100 | 5% 23 of 507 | 0 of 10 |
| Education | 6% 6 of 100 | 5% 29 of 555 | 0 of 10 |
| Medical | 5% 5 of 100 | 2% 13 of 548 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Games 269 examples · 57% of apps
“CLEAR THE BOARD!”
“SORT WATER!”
“TWIST ALIGN UNLOCK”
“KNOCK EM' ALL!”
“MULTIPLE WAYS TO PLAY”
“HARVEST!”
Sports 280 examples · 57% of apps
“#1 SPORTSBOOK FOR LIVE BETTING”
“NOW AVAILABLE EVERYWHERE”
“PLAY $5 GET $150”
“GET UP TO $1,000 IN BONUS FUNDS”
“STREAM ALL OF ESPN ALL IN ONE PLACE”
“THE OFFICIAL NBA APP”
Food & Drink 184 examples · 44% of apps
“A ONE-STOP SHOP FOR EVERYTHING YOU NEED”
“ORDER AHEAD”
“GET (ALMOST) ANYTHING”
“MORE OF WHAT YOU LOVE”
“ORDER HOT CHICKEN FOR PICKUP”
“PICKUP”
Music 131 examples · 30% of apps
“MUSIC, PODCASTS AND AUDIOBOOKS IN ONE PLACE”
“MUSIC YOU CAN'T FIND ELSEWHERE”
“PERSONALIZE”
“LISTEN”
“OPENRUN PRO 2”
“MUSIC, SPORTS, TALK, PODCASTS, & MORE”
Shopping 111 examples · 30% of apps
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“OPEN REAL CARD PACKS!”
“FALL SUPER SALE”
“70% OFF”
“PREMIUM PIECES. SPECIAL PRICING.”
“THE HOME DEPOT APP”
Entertainment 136 examples · 28% of apps
“DO WHAT YOU LOVE”
“EASILY DISCOVER YOUR FAVORITES ANYWHERE, ANYTIME”
“STREAM HORROR”
“DISCOVER EXCLUSIVE ORIGINALS”
“TONS OF MOVIES”
“YOU'VE BEEN REPLACED, FIRST LOVE”
Photo & Video 101 examples · 22% of apps
“HOME WHAT'S PICKED FOR YOU”
“AI PHOTO & VIDEO GENERATOR”
“CREATE AND SHARE YOUR CIRCLE”
“DIGI CAM IT!”
“YOUR AESTHETIC,”
“ISM EXCLUSIVE UNIQUE FILTERS”
Utilities 84 examples · 21% of apps
“FAST SECURE PRIVATE”
“UK ETA”
“UNIVERSAL REMOTE”
“SETUP”
“SCREEN MIRRORING”
“DAILY VERSE DAILY PRAYER OFFLINE BIBLE”
News 70 examples · 19% of apps
“AMERICA IS BACK”
“50 MILLION+ FREE PODCASTS”
“DAILYWIRE”
“GIAO DIỆN MỚI TỐI ƯU TRẢI NGHIỆM”
“CONNECT TO WHAT MATTERS”
“TOP STORIES AND BREAKING NEWS”
Graphics & Design 81 examples · 19% of apps
“AI BIRTHDAY PHOTO SHOOT”
“DON'T TOUCH MY PHONE”
“YOUR FACE THE VIRAL MEME”
“CUSTOMIZE YOUR CAR.”
“SPINNER VARIETY”
“SKETCHIFY”
Navigation 86 examples · 17% of apps
“TURN YOUR MAPS INTO A GAME”
“KNOW WHEN TO HUNT”
“OFF-ROAD TRAILS”
“OFFLINE MAPS”
“BETTER MAPS. BETTER DAYS.”
“GET REWARDED WITH FUEL SAVINGS”
Health & Fitness 58 examples · 17% of apps
“PROGRESS STARTS HERE”
“WALK TO EARN”
“EXPLORE”
“GET STRONGER, WITH A PLAN.”
“EASY NAVIGATION”
“LOG WORKOUTS GET STRONGER STAY MOTIVATED”
Social Networking 59 examples · 15% of apps
“GROUP CHAT THAT'S FUN”
“UNLIMITED TEXTS & CALLS”
“PRIVATE BY DESIGN”
“THE APP TO MAKE FRIENDS”
“MONOPOLY GO! CHAT”
“CHIVALRY MODE”
Reference 49 examples · 14% of apps
“THE #1 FAITH APP”
“GENERATE”
“FIND GOD'S PEACE IN PRAYER.”
“1.7 BILLION STARS”
“BLOOD SUGAR TRACKER -AI HEALTH”
“500+ PRACTICAL WOOD PLANS”
Travel 49 examples · 14% of apps
“GO ANY- WHERE”
“TRUSTED TRAVELER”
“SAVE 15-20% ON AVERAGE”
“AMPLIFY YOUR EXPERIENCE”
“MAXIMIZE YOUR VISIT”
“MOBILITY WHEN, WHERE AND HOW YOU LIKE IT.”
Weather 51 examples · 11% of apps
“LIVE RAIN MAP RADAR & FORECAST”
“ONE STOP SHOP”
“FORECAST WITH CONFIDENCE”
“HURRICANE TRACKER THE ULTIMATE STORM TRACKING APP!”
“GET AHEAD OF YOUR GAME”
“BEST HOUR”
Business 41 examples · 10% of apps
“DELIVER WITH DOORDASH”
“DELIVER SMILES”
“JOB RECS”
“HIRE. SCHEDULE. PAY IN ONE EASY APP.”
“FUTURE TECHNOLOGIES CONFERENCE”
“SCAN”
Finance 43 examples · 9% of apps
“FOOTBALL IS BACK.”
“LIVETRADE SPORTS”
“BUY, SELL & HOLD CRYPTO”
“BORROW. EARN. WIN.”
“100% FREE BANKING. FINALLY.”
“ONE SMART APP. 40 MILLION DOWNLOADS.”
Productivity 20 examples · 8% of apps
“GET REAL-TIME RECOMMENDATIONS AT YOUR FINGERTIPS”
“SCAN”
“SET GOALS”
“YOUR AI ASSISTANT”
“SMART PRINTER APP”
“RESCUE”
Lifestyle 28 examples · 8% of apps
“ACTIVITIES FOR TODAY, ENRICHMENT FOR WHAT'S NEXT”
“#1 BOOKING APP”
“STORIES WITH ADVANCED AI”
“MEET & DATE OPEN-MINDED PEOPLE”
“INSTANT CASH ADVANCE”
“6000+ 125 K 24/7”
Developer Tools 23 examples · 6% of apps
“完整 SSH 终端”
“PROMPT TO START GOING LIVE IN UNDER 5 MINUTES”
“A WORLD”
“USE EVERY CORNER OF YOUR DEVICE”
“SYNTAX HIGHLIGHT FOR 110+ LANGUAGES”
“CSDN首页”
Education 29 examples · 6% of apps
“AWARD-WINNING BRAIN GAMES”
“FUN GAMES FOR YOUR BRAIN”
“IDENTIFY”
“IDENTIFY PLANTS & ANIMALS”
“EDUCATIONAL GAMES FOR KIDS”
“LIMITLESS WORLDS OF LEARNING”
Medical 13 examples · 5% of apps
“ATTACH WRIST DEVICE”
“ATLAS OF HUMAN ANATOMY IN 3D”
“TRACK YOUR”
“INSTANTLY BLOOD PRESSURE MONITOR”
“AI医生朋友”
“HUMAN ANATOMY IN DETAIL”
Related tactics.
Often on the same screenshot
- Headline under five words73% of these screenshots, against 50% of every screenshot read
- High contrast words44% of these screenshots, against 23% of every screenshot read
- Dark40% of these screenshots, against 28% of every screenshot read
- Headline readable at thumbnail size43% of these screenshots, against 31% of every screenshot read
- Has a subline36% of these screenshots, against 25% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are all-caps App Store screenshot headlines?
467 of the 2295 top apps read across 23 App Store categories (20%) have at least one, and 1996 of their 12745 screenshots (16%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most all-caps App Store screenshot headlines?
Most common in Games (57 of 100 apps, 57%), Sports (57 of 100 apps, 57%) and Food & Drink (44 of 100 apps, 44%). Least common in Medical (5 of 100 apps, 5%).
Should my app have all-caps App Store screenshot headlines?
The charts show who does it, not whether it would work for your app. Across the categories read, 35 of the 230 apps in a top ten do it (15%), against 432 of the other 2065 (21%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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