App Store screenshots with a number
A figure in the headline or subline: 10,000 sounds, 3 taps, 7 days. A figure is specific where an adjective is not: how many, how fast, how long.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
31% 705 of 2295
Screenshots that do it
8% 1031 of 12745
The top tens
68 of 230 against 637 of the other 2065
1031 of the 12745 screenshots read (8%) do this, across 705 of the 2295 top apps in 23 App Store categories (31%). 68 of the 230 apps in a top ten do it (30%), against 637 of the other 2065 (31%): the top ten do it about as often as the rest. It is most common in Finance (59% of apps) and least common in Developer Tools (11%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a number. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 59% 59 of 100 | 21% 123 of 581 | 7 of 10 |
| Education | 45% 45 of 100 | 11% 62 of 555 | 5 of 10 |
| Shopping | 45% 45 of 100 | 12% 70 of 562 | 5 of 10 |
| Graphics & Design | 39% 39 of 99 | 11% 64 of 564 | 7 of 10 |
| Reference | 37% 37 of 100 | 8% 44 of 566 | 2 of 10 |
| Food & Drink | 36% 36 of 100 | 10% 52 of 540 | 5 of 10 |
| Sports | 34% 34 of 100 | 10% 57 of 558 | 5 of 10 |
| Social Networking | 33% 33 of 100 | 7% 40 of 554 | 3 of 10 |
| Travel | 33% 33 of 100 | 8% 47 of 561 | 0 of 10 |
| Entertainment | 31% 31 of 100 | 7% 38 of 544 | 4 of 10 |
| Photo & Video | 31% 31 of 100 | 7% 37 of 566 | 3 of 10 |
| Music | 28% 28 of 100 | 7% 38 of 550 | 2 of 10 |
| Weather | 28% 28 of 100 | 8% 42 of 555 | 2 of 10 |
| Utilities | 27% 27 of 100 | 6% 34 of 549 | 3 of 10 |
| Navigation | 25% 25 of 99 | 6% 36 of 566 | 3 of 10 |
| Lifestyle | 25% 25 of 100 | 6% 32 of 556 | 2 of 10 |
| Medical | 25% 25 of 100 | 7% 40 of 548 | 1 of 10 |
| Productivity | 24% 24 of 99 | 6% 33 of 551 | 0 of 10 |
| Games | 24% 24 of 100 | 7% 37 of 567 | 2 of 10 |
| Health & Fitness | 24% 24 of 100 | 6% 36 of 574 | 4 of 10 |
| News | 21% 21 of 98 | 6% 31 of 517 | 1 of 10 |
| Business | 20% 20 of 100 | 5% 25 of 554 | 1 of 10 |
| Developer Tools | 11% 11 of 100 | 3% 13 of 507 | 1 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Finance 123 examples · 59% of apps
“Eligible children can receive $1,000.”
“Earn 5% back”
“New: Earn 3.5% interest on savings”
“Earn up to 5% cash back with Venmo Stash rewards”
“Invest with as little as $1”
“America's #1 Choice for Banking™”
Education 62 examples · 45% of apps
“learn 40+ languages for free”
“Get Test Scores”
“your personal AI English tutor”
“Save time with students' #1 favourite learning brand”
“We9re every teacher9s sidekick.”
“TikTok for smart people”
Shopping 70 examples · 45% of apps
“24/7 CUSTOMER SERVICE”
“First free delivery in as fast as 1 hour”
“Get a $10 rewards bonus”
“#1 Verified Savings App”
“#1 Deal Finding App”
“SHIP YOUR PULLS HOME”
Graphics & Design 64 examples · 39% of apps
“KlingAI 3.0”
“Smiley 4K Live Wallpapers”
“Cast Your AI Self”
“800+ Templates”
“Over 28,000 Rich Materials”
Reference 44 examples · 37% of apps
“100+ Languages”
“THE #1 FAITH APP”
“Interact with God's Wisdom”
“Access over 1.7 billion stars with deep zoom capabilities”
“The #1 Prayer App”
“Scan Coins See Price”
Food & Drink 52 examples · 36% of apps
“SAVE MORE AND GET $0 DELIVERY FEES WITH DASHPASS.”
“Earn points with each order and get rewarded every 250 points”
“EXPLORE THE MENU”
“EARN FREE DOMINO'S EVERY 2 ORDERS.”
“SAVING THE PLANET MADE tasty”
“2200+ retailer brands”
Sports 57 examples · 34% of apps
“#1 SPORTSBOOK FOR LIVE BETTING”
“Deposit $10 Get $50”
“GET $250”
“PLAY $5 GET $150”
“GET UP TO $1,000 IN BONUS FUNDS”
“BET $20 GET $350”
Social Networking 40 examples · 33% of apps
“Share candid moments for 24 hours as stories”
“See your pet’s location 24/7”
“Stories”
“Meet with up to 100 people”
“100M+ Users”
“Watch 24 Hour Livestreams”
Travel 47 examples · 33% of apps
“Choose from over 1,000 makes and models”
“Earn $250+”
“Global Flight”
“Over a Million Hotels”
“Enjoy free cancellation options”
“Access 1800+ lounges and travel experiences worldwide”
Entertainment 38 examples · 31% of apps
“Live Thursdays 7PM ET”
“YOUR FIRST $10 IS ON US”
“1000+ episodes”
“VIP Exclusive”
“NetShort”
“Enjoy 300+ live TV channels with WatchFree+”
Photo & Video 37 examples · 31% of apps
“Trending styles”
“Export in 4K with no watermark”
“Get up to 15 GB of storage* 3x more than many other cloud storage services”
“AI Video GENERATOR #1”
“100+ collage templates”
“Put on trending makeup with 1 tap”
Music 38 examples · 28% of apps
“100 Million Songs,”
“Save Data - 10 Million Offline Songs”
“Connect to 65,000 jukeboxes”
“OPENRUN PRO 2”
“The world's #1 tuner app”
“The World #1 DJ App”
Weather 42 examples · 28% of apps
“14 - Day Hourly Forecast”
“Real-time 3D Radar”
“14-day hourly forecast”
“11 Billion+ weather alerts sent last year”
“24-Hour Future Radar”
“CHASE STORMS WITH 3D RADAR”
Utilities 34 examples · 27% of apps
“Stronger security with Google Authenticator”
“Manage your home plan: 5G Home, LTE Home and Fios”
“Try AT&T WirelessSM free for 30 days”
“Secure Your Account With 2FA”
“How to apply for an ETA”
“The Privacy Browser”
Navigation 36 examples · 25% of apps
“True 3D Cities Icons Up Close”
“Compare & book parking in 400+ cities”
“LIDAR TERRAIN MAPS”
“Earn points and save up to 50¢/gal off at participating Chevron stations”
“Now supporting 78 global languages”
“Apps of the Year”
Lifestyle 32 examples · 25% of apps
“Switch to T-Mobile in 15 minutes”
“No.1 Wishlist app”
“#1 BOOKING APP”
“SEARCH 15M+ Characters”
“Vibe with 35M people”
“No.1”
Medical 40 examples · 25% of apps
“Communicate with your care team and more, anywhere, antime.”
“Find a convenient appointment”
“Fast, easy savings at your local pharmacy”
“24/7 access”
“3D Baby Development”
“Hit your health goals with 1:1 coaching”
Productivity 33 examples · 24% of apps
“Enjoy global content from 80+ locations”
“STAY PROTECTED WITH BUILT-IN, 24/7 INTERNET SECURITY”
“Share files and photos securely - up to 100GB”
“over 130,000,000 users”
“Read 3x Faster by Listening”
“Trusted by 40 million people every day”
Games 37 examples · 24% of apps
“10000+ levels”
“MULTIPLE WAYS TO PLAY”
“Clean the dormitory”
“FREE THE BLUE ARROW”
“ENJOY 5000+ LEVELS!”
“BONUS WIN 16,937.21”
Health & Fitness 36 examples · 24% of apps
“WITHDRAW REWARDS AT $1”
“SUPPORT A 100%”
“The #1 Food & Nutrition Tracking App”
“Discover 500,000+ trails”
“Science- backed nutrition tracker.”
“Wayk”
News 31 examples · 21% of apps
“Join over 100 million neighbors”
“7500+ Streams”
“Stream the latest headlines and events 24/7”
“Practice with $100,000. Risk nothing.”
“Join 1.5 million Christians already trusting our news”
“4,500+ Premium Sources”
Business 25 examples · 20% of apps
“Get hired 30% faster with the app*”
“Connect with all your work apps”
“Track Packages 850+ Carriers”
“Get hired with the #1 rated job search app.*”
“Translate 100+ languages in real-time”
“Earn up to $30/hr”
Developer Tools 13 examples · 11% of apps
“#1 Interactive Creation Platform”
“Face ID and FIDO2 for authentication”
“That's done. Scriptable says: "The pollen count for grass is 4"”
“Join 5M+ Devs coding Python on the go”
“PROMPT TO START GOING LIVE IN UNDER 5 MINUTES”
“Mobile IDE”
Related tactics.
Often on the same screenshot
- Has a subline52% of these screenshots, against 25% of every screenshot read
- Headline readable at thumbnail size49% of these screenshots, against 31% of every screenshot read
- A word in a different colour39% of these screenshots, against 23% of every screenshot read
- User or download count14% of these screenshots, against 3% of every screenshot read
- Subline adds a second benefit15% of these screenshots, against 4% of every screenshot read
- Subline explains the headline28% of these screenshots, against 17% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are App Store screenshots with a number?
705 of the 2295 top apps read across 23 App Store categories (31%) have at least one, and 1031 of their 12745 screenshots (8%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a number?
Most common in Finance (59 of 100 apps, 59%), Education (45 of 100 apps, 45%) and Shopping (45 of 100 apps, 45%). Least common in Developer Tools (11 of 100 apps, 11%).
Should my app have App Store screenshots with a number?
The charts show who does it, not whether it would work for your app. Across the categories read, 68 of the 230 apps in a top ten do it (30%), against 637 of the other 2065 (31%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
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