App Store screenshots that ask a question
The headline ends in a question mark. A question puts the reader’s own situation first, and the app is the answer.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
1% 31 of 2295
Screenshots that do it
under 1% 37 of 12745
The top tens
3 of 230 against 28 of the other 2065
37 of the 12745 screenshots read (under 1%) do this, across 31 of the 2295 top apps in 23 App Store categories (1%). 3 of the 230 apps in a top ten do it (1%), against 28 of the other 2065 (1%): the top ten do it about as often as the rest. It is most common in Reference (5% of apps) and least common in Productivity (0%).
By category, most to least.
The share of each category’s top apps with App Store screenshots that ask a question. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 5% 5 of 100 | 2% 10 of 566 | 1 of 10 |
| Lifestyle | 4% 4 of 100 | 1% 4 of 556 | 0 of 10 |
| Sports | 4% 4 of 100 | 1% 4 of 558 | 0 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 1 of 10 |
| Finance | 2% 2 of 100 | under 1% 2 of 581 | 0 of 10 |
| Shopping | 2% 2 of 100 | under 1% 2 of 562 | 0 of 10 |
| Weather | 2% 2 of 100 | 1% 3 of 555 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Navigation | 1% 1 of 99 | under 1% 1 of 566 | 0 of 10 |
| Developer Tools | 1% 1 of 100 | under 1% 1 of 507 | 0 of 10 |
| Entertainment | 1% 1 of 100 | under 1% 1 of 544 | 1 of 10 |
| Food & Drink | 1% 1 of 100 | under 1% 1 of 540 | 0 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 0 of 10 |
| Social Networking | 1% 1 of 100 | under 1% 1 of 554 | 0 of 10 |
| Travel | 1% 1 of 100 | under 1% 1 of 561 | 0 of 10 |
| Utilities | 1% 1 of 100 | under 1% 1 of 549 | 0 of 10 |
| Business | 0% 0 of 100 | 0% 0 of 554 | 0 of 10 |
| Education | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
| Graphics & Design | 0% 0 of 99 | 0% 0 of 564 | 0 of 10 |
| Medical | 0% 0 of 100 | 0% 0 of 548 | 0 of 10 |
| Music | 0% 0 of 100 | 0% 0 of 550 | 0 of 10 |
| Photo & Video | 0% 0 of 100 | 0% 0 of 566 | 0 of 10 |
| Productivity | 0% 0 of 99 | 0% 0 of 551 | 0 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Reference 10 examples · 5% of apps
“Hello! how are you?”
“Who's singing?”
“Can't understand foreign media?”
“WHAT IS THAT BRIGHT DOT IN THE SKY?”
“Missed Church?”
“HOW TO FIND JUPITER OR SATURN?”
Lifestyle 4 examples · 4% of apps
“Left the car unlocked?”
“Ready to start your love story?”
“Thirsty for something a little different?”
“Got questions?”
Sports 4 examples · 4% of apps
“YOU MAKE THE CALL. WILL IT PAY OFF?”
“Who's the sharpest?”
“WHO PUNCHES FASTER?”
“Is your state actually any good?”
Games 3 examples · 3% of apps
“HOW FAR CAN YOU GO?”
“TOO HARD FOR YOU?”
“WOW! YOUR PLACE IS LIT! CRAZY! SEE YOU AT THE PARTY TONIGHT?”
Finance 2 examples · 2% of apps
“Why do 15.8M members love SoFi?”
“Need even more money?”
Shopping 2 examples · 2% of apps
“Want Top-Tier Benefits?”
“A Saturday's coming. Got a plan?”
Weather 3 examples · 2% of apps
“How much rain did you actually get?”
“Will you see meteors tonight?”
“Wet year or dry year?”
News 1 example · 1% of apps
“What's happening in your world?”
Navigation 1 example · 1% of apps
“If Your Journey Is Truly Random Where Will You Go?”
Developer Tools 1 example · 1% of apps
“Card Picker Who's First?”
Entertainment 1 example · 1% of apps
“SO WHAT'S THE CATCH?”
Food & Drink 1 example · 1% of apps
“BUSY WEEK?”
Health & Fitness 1 example · 1% of apps
“Are you younger than your actual age?”
Social Networking 1 example · 1% of apps
“Are you ready to connect with your favorite artists?”
Travel 1 example · 1% of apps
“Need a phone number?”
Utilities 1 example · 1% of apps
“Need Something Fixed?”
Related tactics.
Often on the same screenshot
- Subline explains the headline49% of these screenshots, against 17% of every screenshot read
- Leads with a problem30% of these screenshots, against 0% of every screenshot read
- Headline readable at thumbnail size59% of these screenshots, against 31% of every screenshot read
- Has a subline51% of these screenshots, against 25% of every screenshot read
- Playful tone30% of these screenshots, against 6% of every screenshot read
- Headline in capitals35% of these screenshots, against 16% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
Questions, answered from the chart.
How common are App Store screenshots that ask a question?
31 of the 2295 top apps read across 23 App Store categories (1%) have at least one, and 37 of their 12745 screenshots (under 1%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots that ask a question?
Most common in Reference (5 of 100 apps, 5%), Lifestyle (4 of 100 apps, 4%) and Sports (4 of 100 apps, 4%). Least common in Productivity (0 of 99 apps, 0%).
Should my app have App Store screenshots that ask a question?
The charts show who does it, not whether it would work for your app. Across the categories read, 3 of the 230 apps in a top ten do it (1%), against 28 of the other 2065 (1%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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