News app screenshots that ask a question
The headline ends in a question mark. A question puts the reader’s own situation first, and the app is the answer.
From the top 98 free News apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
1 of the 517 News screenshots read (under 1%) do this, across 1 of the top 98 apps (1%). 0 of the top ten do it (0%), against 1 of the other 88 (1%): the top ten do it about as often as the rest. Of the 23 categories read so far, News is 8th for this. It is most common in Reference (5% of apps) and least common in Productivity (0%).
The one example from the chart.
Every one of the News app screenshots that ask a question on the chart, the highest app first.

“What's happening in your world?”
Real headline examples, word for word.
The words on the one that carries any, as each app wrote them.
“What's happening in your world?”
Fizz: Your Authentic Community · #11 · screenshot 1
Top ten News apps that do it.
None of the top ten do. The highest app on the chart that does is Fizz: Your Authentic Community, at #11.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 5% 5 of 100 | 2% 10 of 566 | 1 of 10 |
| Lifestyle | 4% 4 of 100 | 1% 4 of 556 | 0 of 10 |
| Sports | 4% 4 of 100 | 1% 4 of 558 | 0 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 1 of 10 |
| Finance | 2% 2 of 100 | under 1% 2 of 581 | 0 of 10 |
| Shopping | 2% 2 of 100 | under 1% 2 of 562 | 0 of 10 |
| Weather | 2% 2 of 100 | 1% 3 of 555 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Navigation | 1% 1 of 99 | under 1% 1 of 566 | 0 of 10 |
| Developer Tools | 1% 1 of 100 | under 1% 1 of 507 | 0 of 10 |
| Entertainment | 1% 1 of 100 | under 1% 1 of 544 | 1 of 10 |
| Food & Drink | 1% 1 of 100 | under 1% 1 of 540 | 0 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 0 of 10 |
| Social Networking | 1% 1 of 100 | under 1% 1 of 554 | 0 of 10 |
| Travel | 1% 1 of 100 | under 1% 1 of 561 | 0 of 10 |
| Utilities | 1% 1 of 100 | under 1% 1 of 549 | 0 of 10 |
| Business | 0% 0 of 100 | 0% 0 of 554 | 0 of 10 |
| Education | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
| Graphics & Design | 0% 0 of 99 | 0% 0 of 564 | 0 of 10 |
| Medical | 0% 0 of 100 | 0% 0 of 548 | 0 of 10 |
| Music | 0% 0 of 100 | 0% 0 of 550 | 0 of 10 |
| Photo & Video | 0% 0 of 100 | 0% 0 of 566 | 0 of 10 |
| Productivity | 0% 0 of 99 | 0% 0 of 551 | 0 of 10 |
Related tactics.
More in words
- Has a headline86%
- Tells you to do something72%
- Headline under five words65%
- Says “you” or “your”57%
- Has a subline45%
- No words at all30%
- Names the app24%
- Headline in Title Case22%
- Uses a number21%
- Headline on one line20%
- Headline in capitals19%
- Headline over eight words15%
- Has a kicker13%
- Says “I” or “my”13%
- Names another app2%
- Exclaims1%
- Uses a percentage1%
- Uses an emoji1%
Questions, answered from the chart.
How many top News apps have App Store screenshots that ask a question?
Which News apps have App Store screenshots that ask a question?
Should my News app have App Store screenshots that ask a question?
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