Utilities app screenshots that ask a question
The headline ends in a question mark. A question puts the reader’s own situation first, and the app is the answer.
From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
1 of the 549 Utilities screenshots read (under 1%) do this, across 1 of the top 100 apps (1%). 0 of the top ten do it (0%), against 1 of the other 90 (1%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 10th for this. It is most common in Reference (5% of apps) and least common in Productivity (0%).
The one example from the chart.
Every one of the Utilities app screenshots that ask a question on the chart, the highest app first.

“Need Something Fixed?”
Real headline examples, word for word.
The words on the one that carries any, as each app wrote them.
“Need Something Fixed?”
Submit maintenance requests and attach a photo or voice message for the maintenance staff. (Options vary based on each community)RentCafe Resident · #44 · screenshot 4
Top ten Utilities apps that do it.
None of the top ten do. The highest app on the chart that does is RentCafe Resident, at #44.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 5% 5 of 100 | 2% 10 of 566 | 1 of 10 |
| Lifestyle | 4% 4 of 100 | 1% 4 of 556 | 0 of 10 |
| Sports | 4% 4 of 100 | 1% 4 of 558 | 0 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 1 of 10 |
| Finance | 2% 2 of 100 | under 1% 2 of 581 | 0 of 10 |
| Shopping | 2% 2 of 100 | under 1% 2 of 562 | 0 of 10 |
| Weather | 2% 2 of 100 | 1% 3 of 555 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Navigation | 1% 1 of 99 | under 1% 1 of 566 | 0 of 10 |
| Developer Tools | 1% 1 of 100 | under 1% 1 of 507 | 0 of 10 |
| Entertainment | 1% 1 of 100 | under 1% 1 of 544 | 1 of 10 |
| Food & Drink | 1% 1 of 100 | under 1% 1 of 540 | 0 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 0 of 10 |
| Social Networking | 1% 1 of 100 | under 1% 1 of 554 | 0 of 10 |
| Travel | 1% 1 of 100 | under 1% 1 of 561 | 0 of 10 |
| Utilities | 1% 1 of 100 | under 1% 1 of 549 | 0 of 10 |
| Business | 0% 0 of 100 | 0% 0 of 554 | 0 of 10 |
| Education | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
| Graphics & Design | 0% 0 of 99 | 0% 0 of 564 | 0 of 10 |
| Medical | 0% 0 of 100 | 0% 0 of 548 | 0 of 10 |
| Music | 0% 0 of 100 | 0% 0 of 550 | 0 of 10 |
| Photo & Video | 0% 0 of 100 | 0% 0 of 566 | 0 of 10 |
| Productivity | 0% 0 of 99 | 0% 0 of 551 | 0 of 10 |
Related tactics.
More in words
- Has a headline96%
- Headline under five words86%
- Tells you to do something73%
- Says “you” or “your”66%
- Has a subline53%
- Headline in Title Case46%
- Headline on one line31%
- Uses a number27%
- Headline in capitals21%
- Names the app17%
- No words at all15%
- Has a kicker10%
- Headline over eight words8%
- Says “I” or “my”8%
- Exclaims2%
- Names another app2%
- Uses an emoji1%
Questions, answered from the chart.
How many top Utilities apps have App Store screenshots that ask a question?
Which Utilities apps have App Store screenshots that ask a question?
Should my Utilities app have App Store screenshots that ask a question?
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