Utilities app screenshots that say “I” or “my”

Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.

From the top 100 free Utilities apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it

8% 8 of 100

Screenshots that do it

2% 13 of 549

The top ten

0 of 10 against 8 of the other 90

13 of the 549 Utilities screenshots read (2%) do this, across 8 of the top 100 apps (8%). 0 of the top ten do it (0%), against 8 of the other 90 (9%): the top ten do it about as often as the rest. Of the 23 categories read so far, Utilities is 17th for this. It is most common in Food & Drink (26% of apps) and least common in Games (2%).

12 examples from the chart.

12 of the 13 Utilities app screenshots that say “I” or “my”, one from each app, the highest on the chart first.

LocFind: GPS Family Tracker App Store screenshot 5, headline “Instant SOS Response”. Says “I” or “my”. — **LocFind: GPS Family Tracker**#71 in Utilities · screenshot 5“Instant SOS Response”

Visible mobile App Store screenshot 1, headline “Three plans, zero hidden fees”. Says “I” or “my”. — **Visible mobile**#78 in Utilities · screenshot 1“Three plans, zero hidden fees”

OwnVPN App Store screenshot 1, headline “Your Privacy. Our Priority.”. Says “I” or “my”. — **OwnVPN**#100 in Utilities · screenshot 1“Your Privacy. Our Priority.”

Visible mobile App Store screenshot 2, headline “Get a new phone,”. Says “I” or “my”. — **Visible mobile**#78 in Utilities · screenshot 2“Get a new phone,”

Visible mobile App Store screenshot 3, headline “Easily activate your service”. Says “I” or “my”. — **Visible mobile**#78 in Utilities · screenshot 3“Easily activate your service”

Visible mobile App Store screenshot 4, headline “Keep tabs on your account”. Says “I” or “my”. — **Visible mobile**#78 in Utilities · screenshot 4“Keep tabs on your account”

All 13 on the wall

Real headline examples, word for word.

The words on all 13 that carry any, as each app wrote them.

“Your privacy is our priority Swiss Privacy”Proton VPN: Fast & Secure · #13 · screenshot 6
“Your Home”We make it easy to pay rent, request maintenance, or reserve amenities. (Options vary based on each community)RentCafe Resident · #44 · screenshot 1
“Check your events on the Lock Screen with our widget*”Countdown · #62 · screenshot 2
“Join 10M+ USERS WORLDWIDE”“I like Smart Mirroring I'm a bit of a dinosaur, but once I figured it out, it was pretty easy. Now I have screen mirroring turbo. I think this is solving my problems as to getting videos on my TV. Thanks, Smart Mirroring.”Screen Mirroring | Cast to TV · #65 · screenshot 4
“Instant SOS Response”“Help me,please!”LocFind: GPS Family Tracker · #71 · screenshot 5
“Three plans, zero hidden fees”We believe in transparency, so the price you see is the price youill pay. You never have to worry about hidden fees.Visible mobile · #78 · screenshot 1
“CONTACT US”Talk with a storage expert or view our FAQs.Extra Space Storage · #85 · screenshot 3
“Your Privacy. Our Priority.”Fast, secure and private VPN, no account, no logs, no limits.OwnVPN · #100 · screenshot 1
“Place our widget anywhere on your Home Screen*”* Premium featureCountdown · #62 · screenshot 3
“Get a new phone,”Grab a new phone or get started with your current one, we’ll even help you upgrade if you want something new.Visible mobile · #78 · screenshot 2
“Easily activate your service”We use both eSIM and traditional SIM technology to bring your service to life through the app in as little as 15 minutes.Visible mobile · #78 · screenshot 3
“Keep tabs on your account”Swap service plans, make a payment, or see everything we have to offer, including Global Pass and smartwatch service.Visible mobile · #78 · screenshot 4
“Access support, 24/7”Need help with your account? Even if you have a question in the middle of the night, we’ll jump in to solve your problem.Visible mobile · #78 · screenshot 6

Top ten Utilities apps that do it.

None of the top ten do. The highest app on the chart that does is Proton VPN: Fast & Secure, at #13.

The same tactic in other categories.

Category	Apps that do it	Screenshots	Top ten
Food & Drink	26% 26 of 100	6% 34 of 540	2 of 10
Reference	21% 21 of 100	5% 27 of 566	5 of 10
Shopping	19% 19 of 100	4% 24 of 562	2 of 10
Travel	19% 19 of 100	5% 27 of 561	0 of 10
Finance	17% 17 of 100	3% 20 of 581	1 of 10
Education	16% 16 of 100	4% 20 of 555	2 of 10
Lifestyle	14% 14 of 100	3% 18 of 556	2 of 10
Social Networking	14% 14 of 100	3% 15 of 554	0 of 10
News	13% 13 of 98	3% 17 of 517	0 of 10
Entertainment	13% 13 of 100	3% 16 of 544	3 of 10
Music	13% 13 of 100	2% 13 of 550	1 of 10
Business	12% 12 of 100	3% 15 of 554	1 of 10
Medical	11% 11 of 100	3% 14 of 548	0 of 10
Productivity	10% 10 of 99	2% 13 of 551	1 of 10
Health & Fitness	10% 10 of 100	2% 10 of 574	0 of 10
Navigation	9% 9 of 99	2% 9 of 566	1 of 10
Sports	8% 8 of 100	2% 10 of 558	1 of 10
Utilities	8% 8 of 100	2% 13 of 549	0 of 10
Graphics & Design	6% 6 of 99	1% 6 of 564	3 of 10
Photo & Video	6% 6 of 100	1% 6 of 566	0 of 10
Weather	5% 5 of 100	1% 5 of 555	2 of 10
Developer Tools	3% 3 of 100	1% 3 of 507	0 of 10
Games	2% 2 of 100	under 1% 2 of 567	0 of 10

Says “I” or “my”, across all categories

Often on the same screenshot

Says “you” or “your”77% of these screenshots, against 27% of all Utilities screenshots
Subline explains the headline62% of these screenshots, against 18% of all Utilities screenshots
Has a subline69% of these screenshots, against 28% of all Utilities screenshots
Background is the icon’s colour77% of these screenshots, against 43% of all Utilities screenshots
Words aligned left46% of these screenshots, against 14% of all Utilities screenshots
Gradient background92% of these screenshots, against 64% of all Utilities screenshots

Questions, answered from the chart.

How many top Utilities apps have App Store screenshots that say “I” or “my”?

8 of the top 100 Utilities apps (8%) have at least one, and 13 of their 549 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.

Which Utilities apps have App Store screenshots that say “I” or “my”?

None of the top ten do. The highest on the chart: Proton VPN: Fast & Secure (#13), RentCafe Resident (#44), Countdown (#62), Screen Mirroring | Cast to TV (#65) and LocFind: GPS Family Tracker (#71), and 3 more.

Should my Utilities app have App Store screenshots that say “I” or “my”?

The chart shows who does it, not whether it would work for your app. 0 of the top ten Utilities apps do it (0%), against 8 of the other 90 (9%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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