Sports app screenshots that say “I” or “my”
Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.
From the top 100 free Sports apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
8% 8 of 100
Screenshots that do it
2% 10 of 558
The top ten
1 of 10 against 7 of the other 90
10 of the 558 Sports screenshots read (2%) do this, across 8 of the top 100 apps (8%). 1 of the top ten do it (10%), against 7 of the other 90 (8%): the top ten do it about as often as the rest. Of the 23 categories read so far, Sports is 17th for this. It is most common in Food & Drink (26% of apps) and least common in Games (2%).
All 10 examples from the chart.
Every one of the Sports app screenshots that say “I” or “my” on the chart, the highest app first.
“INJURY PROTECTION”
“Search our database of 20 million cards”
“Never pack a box again.”
“WE'VE HAD SOME WORK DONE”
“PLAY OUR NEW SOCIAL CASINO”
“FIND MY FRIENDS”
“Accurate estimates from our industry leading verified database”
“Personalise your race weekend with My Experience”
“INJURY PROTECTION”
“Try on our Merchandise with augmented reality”
Real headline examples, word for word.
The words on all 10 that carry any, as each app wrote them.
“INJURY PROTECTION”
Don't miss out on a W. If your player is injured in the 1st half, we got your back.PrizePicks - Sports Picks · #5 · screenshot 4“Search our database of 20 million cards”
CollX: Sports Card Scanner · #39 · screenshot 4“Never pack a box again.”
We store, insure, and ship your cards on demand.Fanatics Collect · #45 · screenshot 4“WE'VE HAD SOME WORK DONE”
TRY OUR NEW AND IMPROVED APPCaesars Sportsbook & Casino · #46 · screenshot 1“PLAY OUR NEW SOCIAL CASINO”
Fliff - Sports & Casino · #47 · screenshot 3“FIND MY FRIENDS”
My Epic: Skiing & Snowboarding · #54 · screenshot 6“Accurate estimates from our industry leading verified database”
Card Ladder · #65 · screenshot 2“Personalise your race weekend with My Experience”
Singapore GP · #89 · screenshot 2“INJURY PROTECTION”
WE'VE GOT YOU COVERED IF A PLAYER EXITS EARLYCaesars Sportsbook & Casino · #46 · screenshot 5“Try on our Merchandise with augmented reality”
Singapore GP · #89 · screenshot 5
Top ten Sports apps that do it.
- #5PrizePicks - Sports Picks1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Food & Drink | 26% 26 of 100 | 6% 34 of 540 | 2 of 10 |
| Reference | 21% 21 of 100 | 5% 27 of 566 | 5 of 10 |
| Shopping | 19% 19 of 100 | 4% 24 of 562 | 2 of 10 |
| Travel | 19% 19 of 100 | 5% 27 of 561 | 0 of 10 |
| Finance | 17% 17 of 100 | 3% 20 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 4% 20 of 555 | 2 of 10 |
| Lifestyle | 14% 14 of 100 | 3% 18 of 556 | 2 of 10 |
| Social Networking | 14% 14 of 100 | 3% 15 of 554 | 0 of 10 |
| News | 13% 13 of 98 | 3% 17 of 517 | 0 of 10 |
| Entertainment | 13% 13 of 100 | 3% 16 of 544 | 3 of 10 |
| Music | 13% 13 of 100 | 2% 13 of 550 | 1 of 10 |
| Business | 12% 12 of 100 | 3% 15 of 554 | 1 of 10 |
| Medical | 11% 11 of 100 | 3% 14 of 548 | 0 of 10 |
| Productivity | 10% 10 of 99 | 2% 13 of 551 | 1 of 10 |
| Health & Fitness | 10% 10 of 100 | 2% 10 of 574 | 0 of 10 |
| Navigation | 9% 9 of 99 | 2% 9 of 566 | 1 of 10 |
| Sports | 8% 8 of 100 | 2% 10 of 558 | 1 of 10 |
| Utilities | 8% 8 of 100 | 2% 13 of 549 | 0 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 3 of 10 |
| Photo & Video | 6% 6 of 100 | 1% 6 of 566 | 0 of 10 |
| Weather | 5% 5 of 100 | 1% 5 of 555 | 2 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 2% 2 of 100 | under 1% 2 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Asks for an action30% of these screenshots, against 2% of all Sports screenshots
- A hand holds the phone30% of these screenshots, against 4% of all Sports screenshots
- A person in the picture50% of these screenshots, against 27% of all Sports screenshots
- Illustration or mascot50% of these screenshots, against 27% of all Sports screenshots
- Solid background40% of these screenshots, against 17% of all Sports screenshots
- Orange30% of these screenshots, against 9% of all Sports screenshots
More in words
- Has a headline95%
- Headline under five words82%
- Tells you to do something82%
- Says “you” or “your”74%
- Headline in capitals57%
- Has a subline53%
- Uses a number34%
- Headline on one line24%
- Names the app24%
- Has a kicker21%
- Headline in Title Case20%
- Headline over eight words17%
- No words at all15%
- Uses an emoji6%
- Asks a question4%
- Names another app3%
- Uses a percentage2%
- Exclaims1%
Questions, answered from the chart.
How many top Sports apps have App Store screenshots that say “I” or “my”?
8 of the top 100 Sports apps (8%) have at least one, and 10 of their 558 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Sports apps have App Store screenshots that say “I” or “my”?
In the top ten: PrizePicks - Sports Picks (#5). Further down the chart: CollX: Sports Card Scanner (#39), Fanatics Collect (#45), Caesars Sportsbook & Casino (#46), Fliff - Sports & Casino (#47) and My Epic: Skiing & Snowboarding (#54), and 2 more.
Should my Sports app have App Store screenshots that say “I” or “my”?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Sports apps do it (10%), against 7 of the other 90 (8%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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