Sports app screenshots with an exclamation mark
An exclamation mark in the headline. An exclamation mark adds energy to a line and reads as informal.
From the top 100 free Sports apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
2 of the 558 Sports screenshots read (under 1%) do this, across 1 of the top 100 apps (1%). 0 of the top ten do it (0%), against 1 of the other 90 (1%): the top ten do it about as often as the rest. Of the 23 categories read so far, Sports is 22nd for this. It is most common in Games (36% of apps) and least common in Sports (1%).
All 2 examples from the chart.
Every one of the Sports app screenshots with an exclamation mark on the chart, the highest app first.

“Earn $30 for Each Friend You Refer!”

“Copy Trending Football Picks & Follow Friends!”
Real headline examples, word for word.
The words on all 2 that carry any, as each app wrote them.
- MORE Referrals MORE Rewards
“Earn $30 for Each Friend You Refer!”
Dabble - Real Money Pick 'Em · #52 · screenshot 2 “Copy Trending Football Picks & Follow Friends!”
Dabble - Real Money Pick 'Em · #52 · screenshot 5
Top ten Sports apps that do it.
None of the top ten do. The highest app on the chart that does is Dabble - Real Money Pick 'Em, at #52.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 36% 36 of 100 | 21% 118 of 567 | 4 of 10 |
| Social Networking | 12% 12 of 100 | 4% 24 of 554 | 0 of 10 |
| Education | 10% 10 of 100 | 2% 13 of 555 | 1 of 10 |
| Shopping | 10% 10 of 100 | 3% 15 of 562 | 2 of 10 |
| Lifestyle | 9% 9 of 100 | 2% 11 of 556 | 0 of 10 |
| Travel | 9% 9 of 100 | 2% 11 of 561 | 0 of 10 |
| Graphics & Design | 8% 8 of 99 | 2% 14 of 564 | 1 of 10 |
| Food & Drink | 8% 8 of 100 | 2% 9 of 540 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Music | 7% 7 of 100 | 2% 9 of 550 | 0 of 10 |
| Navigation | 6% 6 of 99 | 1% 6 of 566 | 0 of 10 |
| Reference | 6% 6 of 100 | 1% 6 of 566 | 2 of 10 |
| Entertainment | 5% 5 of 100 | 1% 5 of 544 | 1 of 10 |
| Finance | 4% 4 of 100 | 1% 4 of 581 | 0 of 10 |
| Health & Fitness | 4% 4 of 100 | 1% 4 of 574 | 0 of 10 |
| Medical | 3% 3 of 100 | 1% 5 of 548 | 0 of 10 |
| Weather | 3% 3 of 100 | 1% 7 of 555 | 0 of 10 |
| Productivity | 2% 2 of 99 | under 1% 2 of 551 | 0 of 10 |
| Business | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Utilities | 2% 2 of 100 | under 1% 2 of 549 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Photo & Video | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Sports | 1% 1 of 100 | under 1% 2 of 558 | 0 of 10 |
Related tactics.
More in words
- Has a headline95%
- Headline under five words82%
- Tells you to do something82%
- Says “you” or “your”74%
- Headline in capitals57%
- Has a subline53%
- Uses a number34%
- Headline on one line24%
- Names the app24%
- Has a kicker21%
- Headline in Title Case20%
- Headline over eight words17%
- No words at all15%
- Says “I” or “my”8%
- Uses an emoji6%
- Asks a question4%
- Names another app3%
- Uses a percentage2%
Questions, answered from the chart.
How many top Sports apps have App Store screenshots with an exclamation mark?
Which Sports apps have App Store screenshots with an exclamation mark?
Should my Sports app have App Store screenshots with an exclamation mark?
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