News app screenshots with an exclamation mark
An exclamation mark in the headline. An exclamation mark adds energy to a line and reads as informal.
From the top 98 free News apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
1 of the 517 News screenshots read (under 1%) do this, across 1 of the top 98 apps (1%). 0 of the top ten do it (0%), against 1 of the other 88 (1%): the top ten do it about as often as the rest. Of the 23 categories read so far, News is 21st for this. It is most common in Games (36% of apps) and least common in Sports (1%).
The one example from the chart.
Every one of the News app screenshots with an exclamation mark on the chart, the highest app first.
“NO CABLE LOGIN REQUIRED ENJOY UNLIMITED ENTERTAINMENT ON FREECABLE TV!”
Real headline examples, word for word.
The words on the one that carries any, as each app wrote them.
“NO CABLE LOGIN REQUIRED ENJOY UNLIMITED ENTERTAINMENT ON FREECABLE TV!”
2000+ TV SHOWS, MOVIES, & NEWS CHANNELS ALL IN ONE APP!FREECABLE TV: News & TV Shows · #82 · screenshot 1
Top ten News apps that do it.
None of the top ten do. The highest app on the chart that does is FREECABLE TV: News & TV Shows, at #82.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 36% 36 of 100 | 21% 118 of 567 | 4 of 10 |
| Social Networking | 12% 12 of 100 | 4% 24 of 554 | 0 of 10 |
| Education | 10% 10 of 100 | 2% 13 of 555 | 1 of 10 |
| Shopping | 10% 10 of 100 | 3% 15 of 562 | 2 of 10 |
| Lifestyle | 9% 9 of 100 | 2% 11 of 556 | 0 of 10 |
| Travel | 9% 9 of 100 | 2% 11 of 561 | 0 of 10 |
| Graphics & Design | 8% 8 of 99 | 2% 14 of 564 | 1 of 10 |
| Food & Drink | 8% 8 of 100 | 2% 9 of 540 | 0 of 10 |
| Developer Tools | 7% 7 of 100 | 1% 7 of 507 | 0 of 10 |
| Music | 7% 7 of 100 | 2% 9 of 550 | 0 of 10 |
| Navigation | 6% 6 of 99 | 1% 6 of 566 | 0 of 10 |
| Reference | 6% 6 of 100 | 1% 6 of 566 | 2 of 10 |
| Entertainment | 5% 5 of 100 | 1% 5 of 544 | 1 of 10 |
| Finance | 4% 4 of 100 | 1% 4 of 581 | 0 of 10 |
| Health & Fitness | 4% 4 of 100 | 1% 4 of 574 | 0 of 10 |
| Medical | 3% 3 of 100 | 1% 5 of 548 | 0 of 10 |
| Weather | 3% 3 of 100 | 1% 7 of 555 | 0 of 10 |
| Productivity | 2% 2 of 99 | under 1% 2 of 551 | 0 of 10 |
| Business | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Utilities | 2% 2 of 100 | under 1% 2 of 549 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Photo & Video | 1% 1 of 100 | under 1% 1 of 566 | 0 of 10 |
| Sports | 1% 1 of 100 | under 1% 2 of 558 | 0 of 10 |
Related tactics.
More in words
- Has a headline86%
- Tells you to do something72%
- Headline under five words65%
- Says “you” or “your”57%
- Has a subline45%
- No words at all30%
- Names the app24%
- Headline in Title Case22%
- Uses a number21%
- Headline on one line20%
- Headline in capitals19%
- Headline over eight words15%
- Has a kicker13%
- Says “I” or “my”13%
- Names another app2%
- Asks a question1%
- Uses a percentage1%
- Uses an emoji1%
Questions, answered from the chart.
How many top News apps have App Store screenshots with an exclamation mark?
Which News apps have App Store screenshots with an exclamation mark?
Should my News app have App Store screenshots with an exclamation mark?
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