Sports app screenshots that say “you”
Speaks to the reader directly. Speaking to the reader makes the line about what they get, not about the app.
From the top 100 free Sports apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
145 of the 558 Sports screenshots read (26%) do this, across 74 of the top 100 apps (74%). 7 of the top ten do it (70%), against 67 of the other 90 (74%): the top ten do it about as often as the rest. Of the 23 categories read so far, Sports is 10th for this. It is most common in Finance (92% of apps) and least common in Weather (31%).
12 examples from the chart.
12 of the 145 Sports app screenshots that say “you”, one from each app, the highest on the chart first.

“Trade the Game in Real Time”

“Your Teams. Your Fights. One Home.”

“GET $250”

“PLAY $5 GET $150”

“GET UP TO $1,000 IN BONUS FUNDS”

“THE HOME FOR YOUR SPORTS FANDOM”

“PERSONALIZED JUST FOR YOU”

“FOOTBALL IS BACK. MAKE YOUR PICKS”

“1000X YOUR MONEY”

“Use Tickets With Your Phone”

“CHANGE THE WAY YOU SEE THE GAME”

“YOUR HOME FOR FOOTBALL.”
Real headline examples, word for word.
The words on 40 of the 145 that carry any, as each app wrote them.
“Trade the Game in Real Time”
Track your positions, cash out anytimeNovig: Prediction Market · #2 · screenshot 3“Your Teams. Your Fights. One Home.”
Subject to AvailabilityDAZN: Stream Live Sports · #3 · screenshot 1“GET $250”
IN BONUS BETS - GUARANTEED WHEN YOU BET $5 FOR 5 DAYSFanDuel Sportsbook & Casino · #4 · screenshot 2“PLAY $5 GET $150”
In Bonus Lineups If You WinPrizePicks - Sports Picks · #5 · screenshot 1“GET UP TO $1,000 IN BONUS FUNDS”
WITH A 50% MATCH ON YOUR FIRST DEPOSITUnderdog: Sports, Games & Rips · #6 · screenshot 1“THE HOME FOR YOUR SPORTS FANDOM”
ESPN: Live Sports & Scores · #7 · screenshot 2“PERSONALIZED JUST FOR YOU”
ESPN Fantasy Sports & More · #9 · screenshot 3“FOOTBALL IS BACK. MAKE YOUR PICKS”
Fanatics Sports & Casino · #11 · screenshot 3“1000X YOUR MONEY”
Must be 21+ to play.Betr - Sports & Gaming · #12 · screenshot 1“Use Tickets With Your Phone”
GoFan: Buy Tickets to Events · #13 · screenshot 4“CHANGE THE WAY YOU SEE THE GAME”
Hudl helps athletes, coaches and fans get more out of every game, with video, data and more, all in one place.Hudl · #16 · screenshot 1“YOUR HOME FOR FOOTBALL.”
NFL · #17 · screenshot 1“Manage Your Crew”
NBA 2K HQ · #18 · screenshot 3“PROP PROTECT KEEPING YOU IN THE ACTION”
bet365 - Sportsbook & Casino · #19 · screenshot 5“FIND YOUR EDGE WITH STATS HUB”
Hard Rock Bet Sportsbook · #22 · screenshot 4“Follow your favorite players”
MLB · #23 · screenshot 3“ELEVATE YOUR TEAM CULTURE”
#1 Communication Platform for High School AthleticssportsYou · #24 · screenshot 1“YOU MAKE THE CALL. WILL IT PAY OFF?”
DraftKings Predictions · #25 · screenshot 2“Follow your favorite teams”
MaxPreps: High School Sports · #26 · screenshot 4“Explore every performance from your favorite players”
Real - Sports · #27 · screenshot 2“Your Betting Home for Football”
BetMGM - Sportsbook & Casino · #29 · screenshot 3“WATCH EVERY MOMENT”
Of Your Favorite High School Athlete LiveNFHS Network · #30 · screenshot 1“Your favorite teams and leagues, all in one place.”
Apple Sports · #32 · screenshot 2“CREATE YOUR OWN LEAGUE”
Yahoo Fantasy Sports: NFL, MLB · #36 · screenshot 2“SYNC ALL YOUR LEAGUES”
FantasyPros - Fantasy Advice · #38 · screenshot 2“Build your collection”
CollX: Sports Card Scanner · #39 · screenshot 2“BUY TICKETS”
Purchase tickets from your mobile device and have them stored in your phone for fast scanning at the gate.Hometown Fan · #41 · screenshot 3“COMMAND CENTRAL FOR YOUR HUNT”
Moultrie · #42 · screenshot 1- DRAFTKINGS PICK6 | FOOTBALL
“PLAY FOR YOUR SHOT TO WIN BIG”
Pick6 DraftKings Sports Picks · #43 · screenshot 1 “Leave Your Phone in the Cart Every Course Worldwide”
18Birdies: Golf GPS Tracker · #44 · screenshot 2- Fanatics Collect
“Buy, sell, and vault your cards”
Fanatics Collect · #45 · screenshot 1 “BET $1 DOUBLE YOUR WINNINGS”
ON YOUR NEXT 10 WAGERS UP TO $25 MAX BET PER BOOST. NEW USERS ONLY.Caesars Sportsbook & Casino · #46 · screenshot 2“FOLLOW YOUR TEAMS & LEAGUES”
FOX Sports: Watch Live Games · #48 · screenshot 2“Everything you need for your ballpark visit”
MLB Ballpark · #49 · screenshot 1“Your Home for Hockey”
NHL · #50 · screenshot 1“Follow the action that matters to you.”
Bound Sports · #51 · screenshot 1- MORE Referrals MORE Rewards
“Earn $30 for Each Friend You Refer!”
Dabble - Real Money Pick 'Em · #52 · screenshot 2 “FOLLOW TEAMS you’re a fan of or are rostered on”
SportsEngine - Team management · #55 · screenshot 1“VIEW ALL YOUR PICKS”
See picks from all your subscriptions in one placeWinible: Expert Sports Picks · #58 · screenshot 3“Get a bird's eye view of all you need to know.”
PlayMetrics · #59 · screenshot 1
Top ten Sports apps that do it.
- #2Novig: Prediction Market2 of its 6 screenshots
- #3DAZN: Stream Live Sports4 of its 6 screenshots
- #4FanDuel Sportsbook & Casino3 of its 6 screenshots
- #5PrizePicks - Sports Picks4 of its 6 screenshots
- #6Underdog: Sports, Games & Rips2 of its 6 screenshots
- #7ESPN: Live Sports & Scores2 of its 6 screenshots
- #9ESPN Fantasy Sports & More2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 92% 92 of 100 | 47% 275 of 581 | 10 of 10 |
| Food & Drink | 92% 92 of 100 | 41% 222 of 540 | 9 of 10 |
| Travel | 86% 86 of 100 | 38% 214 of 561 | 10 of 10 |
| Lifestyle | 84% 84 of 100 | 39% 216 of 556 | 9 of 10 |
| Health & Fitness | 83% 83 of 100 | 40% 232 of 574 | 8 of 10 |
| Shopping | 81% 81 of 100 | 38% 214 of 562 | 8 of 10 |
| Entertainment | 80% 80 of 100 | 32% 175 of 544 | 10 of 10 |
| Social Networking | 79% 79 of 100 | 34% 188 of 554 | 9 of 10 |
| Productivity | 78% 77 of 99 | 30% 168 of 551 | 9 of 10 |
| Medical | 74% 74 of 100 | 38% 210 of 548 | 9 of 10 |
| Sports | 74% 74 of 100 | 26% 145 of 558 | 7 of 10 |
| Business | 73% 73 of 100 | 36% 198 of 554 | 8 of 10 |
| Navigation | 68% 67 of 99 | 26% 145 of 566 | 6 of 10 |
| Music | 67% 67 of 100 | 27% 150 of 550 | 7 of 10 |
| Reference | 66% 66 of 100 | 27% 150 of 566 | 7 of 10 |
| Utilities | 66% 66 of 100 | 27% 148 of 549 | 6 of 10 |
| Education | 65% 65 of 100 | 25% 137 of 555 | 5 of 10 |
| Graphics & Design | 61% 60 of 99 | 20% 113 of 564 | 5 of 10 |
| News | 57% 56 of 98 | 22% 115 of 517 | 8 of 10 |
| Photo & Video | 55% 55 of 100 | 20% 115 of 566 | 5 of 10 |
| Developer Tools | 53% 53 of 100 | 19% 94 of 507 | 6 of 10 |
| Games | 31% 31 of 100 | 8% 43 of 567 | 5 of 10 |
| Weather | 31% 31 of 100 | 11% 62 of 555 | 3 of 10 |
Related tactics.
Often on the same screenshot
- States a benefit57% of these screenshots, against 41% of all Sports screenshots
- Tells you to do something59% of these screenshots, against 45% of all Sports screenshots
- Has a subline41% of these screenshots, against 28% of all Sports screenshots
- Subline explains the headline35% of these screenshots, against 23% of all Sports screenshots
- Plain tone77% of these screenshots, against 68% of all Sports screenshots
- Has a headline100% of these screenshots, against 92% of all Sports screenshots
More in words
- Has a headline95%
- Headline under five words82%
- Tells you to do something82%
- Headline in capitals57%
- Has a subline53%
- Uses a number34%
- Headline on one line24%
- Names the app24%
- Has a kicker21%
- Headline in Title Case20%
- Headline over eight words17%
- No words at all15%
- Says “I” or “my”8%
- Uses an emoji6%
- Asks a question4%
- Names another app3%
- Uses a percentage2%
- Exclaims1%
Questions, answered from the chart.
How many top Sports apps have App Store screenshots that say “you”?
Which Sports apps have App Store screenshots that say “you”?
Should my Sports app have App Store screenshots that say “you”?
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