App Store screenshots that say “you”
Speaks to the reader directly. Speaking to the reader makes the line about what they get, not about the app.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
69% 1592 of 2295
Screenshots that do it
29% 3729 of 12745
The top tens
169 of 230 against 1423 of the other 2065
3729 of the 12745 screenshots read (29%) do this, across 1592 of the 2295 top apps in 23 App Store categories (69%). 169 of the 230 apps in a top ten do it (73%), against 1423 of the other 2065 (69%): the top ten do it about as often as the rest. It is most common in Finance (92% of apps) and least common in Weather (31%).
By category, most to least.
The share of each category’s top apps with App Store screenshots that say “you”. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 92% 92 of 100 | 47% 275 of 581 | 10 of 10 |
| Food & Drink | 92% 92 of 100 | 41% 222 of 540 | 9 of 10 |
| Travel | 86% 86 of 100 | 38% 214 of 561 | 10 of 10 |
| Lifestyle | 84% 84 of 100 | 39% 216 of 556 | 9 of 10 |
| Health & Fitness | 83% 83 of 100 | 40% 232 of 574 | 8 of 10 |
| Shopping | 81% 81 of 100 | 38% 214 of 562 | 8 of 10 |
| Entertainment | 80% 80 of 100 | 32% 175 of 544 | 10 of 10 |
| Social Networking | 79% 79 of 100 | 34% 188 of 554 | 9 of 10 |
| Productivity | 78% 77 of 99 | 30% 168 of 551 | 9 of 10 |
| Medical | 74% 74 of 100 | 38% 210 of 548 | 9 of 10 |
| Sports | 74% 74 of 100 | 26% 145 of 558 | 7 of 10 |
| Business | 73% 73 of 100 | 36% 198 of 554 | 8 of 10 |
| Navigation | 68% 67 of 99 | 26% 145 of 566 | 6 of 10 |
| Music | 67% 67 of 100 | 27% 150 of 550 | 7 of 10 |
| Reference | 66% 66 of 100 | 27% 150 of 566 | 7 of 10 |
| Utilities | 66% 66 of 100 | 27% 148 of 549 | 6 of 10 |
| Education | 65% 65 of 100 | 25% 137 of 555 | 5 of 10 |
| Graphics & Design | 61% 60 of 99 | 20% 113 of 564 | 5 of 10 |
| News | 57% 56 of 98 | 22% 115 of 517 | 8 of 10 |
| Photo & Video | 55% 55 of 100 | 20% 115 of 566 | 5 of 10 |
| Developer Tools | 53% 53 of 100 | 19% 94 of 507 | 6 of 10 |
| Games | 31% 31 of 100 | 8% 43 of 567 | 5 of 10 |
| Weather | 31% 31 of 100 | 11% 62 of 555 | 3 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Finance 275 examples · 92% of apps
“Getting started is simple.”
“Turn your view into a position”
“The easiest decision ever”
“Earn 5% back”
“New: Earn 3.5% interest on savings”
“Spend your balance instantly with the Venmo Debit Card”
Food & Drink 222 examples · 92% of apps
“A ONE-STOP SHOP FOR EVERYTHING YOU NEED”
“Order your faves and start earning points for free food”
“ORDER AHEAD”
“Mid-week grocery run. Without the run.”
“Earn rewards with your App-etite”
“Place an order on the go and it’ll be ready when you are”
Travel 214 examples · 86% of apps
“Your destination is at your fingertips”
“How you get there is up to you”
“Add incredible services to make your stay special”
“Text and voice translation at your fingertips”
“All your trips in one place”
“Book a flight to your next destination.”
Lifestyle 216 examples · 84% of apps
“Inspire your style”
“T-Mobile services at your fingertips”
“Peace of mind while you are away.”
“Customize Your Event Page”
“Create wishlists with your favourite products”
“Focus on quality, not quantity”
Health & Fitness 232 examples · 83% of apps
“Track your workouts”
“Log your activities . . .”
“Predict your next period”
“Walk against your friends”
“Just snap a picture of your food”
“Your Personal Health Companion”
Shopping 214 examples · 81% of apps
“Sell with no fees”
“Keep more of your cash with no selling fees”
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“Discover your next favorite brand”
“Speed up your store run”
“Free shopping rewards you can redeem for free gift cards”
Entertainment 175 examples · 80% of apps
“Find your perfect pick, fast”
“TikTok Pro - Events”
“Your Next Favorite Show”
“DO WHAT YOU LOVE”
“Your Next Obsession”
“Share videos with your favourite person”
Social Networking 188 examples · 79% of apps
“Find your community”
“Fast”
“Explore what youre into”
“See your pet’s location 24/7”
“STREAM TOGETHER”
“Sync your posts from other platforms and start earning.”
Productivity 168 examples · 78% of apps
“Your personal agent that takes things off your plate”
“Edit your look”
“Talk, type, or share your camera to explore ideas”
“Get useful answers wherever you are”
“Sort your mail”
“Greater security across your accounts”
Medical 210 examples · 74% of apps
“All your health info in one place”
“Show your barcode in store for faster checkout and more savings”
“Manage Your Personal Health Records & Easily Communicate With Your Doctor’s Office”
“Easily access your health information”
“One secure place to connect about your care”
“Access to your lab results anytime”
Sports 145 examples · 74% of apps
“Trade the Game in Real Time”
“Your Teams. Your Fights. One Home.”
“GET $250”
“PLAY $5 GET $150”
“GET UP TO $1,000 IN BONUS FUNDS”
“THE HOME FOR YOUR SPORTS FANDOM”
Business 198 examples · 73% of apps
“Bring your community together in one place”
“Discover jobs that work for you”
“zoom Workplace”
“The network that works for you”
“DELIVER WITH DOORDASH”
“Protect your accounts with two-factor authentication”
Navigation 145 examples · 68% of apps
“Street View First Know Before You Go”
“Get directions from the voice you love”
“Parking at your convenience”
“Track your ride”
“TURN YOUR MAPS INTO A GAME”
“Reserve your parking ahead of time”
Music 150 examples · 67% of apps
“FIND PODCASTS YOU LOVE”
“Make any song you can imagine”
“Create your own radio station”
“MUSIC YOU CAN'T FIND ELSEWHERE”
“Discover music around you”
“Where your ideas become music”
Reference 150 examples · 66% of apps
“Hello! how are you?”
“Start your day with God's Word”
“A Daily Verse On Your Screen”
“Travel Without Language Barrier”
“GOD'S WORD on your screen”
“Test your knowledge of Scripture”
Utilities 148 examples · 66% of apps
“Find more of what you love with Discover”
“Ask ✦ Gemini while you browse”
“Stronger security with Google Authenticator”
“Conveniently Control Your Devices”
“Manage your mobile devices, plans, usage and more”
“Pay your bill in seconds”
Education 137 examples · 65% of apps
“Get Test Scores”
“your personal AI English tutor”
“Your school's official app”
“Access all of your favorited courses and groups!”
“Turn your notes into flashcards, practice tests, and study guides”
“Build your knowledge library”
Graphics & Design 113 examples · 61% of apps
“Start new projects and view your existing ones”
“Customize Your Silly Wallpaper”
“Cast Your AI Self”
“Rich & Useful Features Beyond Your Imagination”
“Customize Live Wallpaper”
“Make Your Pet Sing”
News 115 examples · 57% of apps
“Join conversations you care about”
“Track Locations You Care About”
“All your subscriptions”
“Your neighborhood's safety at a glance.”
“Monitor locations that matter to you”
“Save your favorites for quick access”
Photo & Video 115 examples · 55% of apps
“Engage with your favorite creators”
“Watch”
“Chat”
“Customize your captions”
“Bring your photos to life”
“HOME WHAT'S PICKED FOR YOU”
Developer Tools 94 examples · 53% of apps
“Access your beta apps and view updates”
“Build Your Fanbase”
“All you need. One app.”
“Stay in the loop”
“Intelligent device configuration”
“Manage your app across Apple platforms”
Games 43 examples · 31% of apps
“Challenge Your Brain”
“Train your Brain”
“Train Your Brain”
“Find your next favorite game”
“SPIN FOR YOUR SQUAD”
“BUILD YOUR DREAM CITY!”
Weather 62 examples · 31% of apps
“Keep Dry”
“Live coverage broken down, so you know what's next”
“Patent Pending Technology Delivering You the Most Hyper-Local Forecast on the Planet”
“ONE STOP SHOP”
“TRACK YOUR GETAWAY IN ADVANCE”
“Your weekend. Full radar access.”
Related tactics.
Often on the same screenshot
- States a benefit59% of these screenshots, against 42% of every screenshot read
- Tells you to do something63% of these screenshots, against 47% of every screenshot read
- Plain tone82% of these screenshots, against 71% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
- Has a subline35% of these screenshots, against 25% of every screenshot read
- Words at the top90% of these screenshots, against 80% of every screenshot read
More in words
- Has a headline92%
- Tells you to do something80%
- Headline under five words78%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are App Store screenshots that say “you”?
1592 of the 2295 top apps read across 23 App Store categories (69%) have at least one, and 3729 of their 12745 screenshots (29%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots that say “you”?
Most common in Finance (92 of 100 apps, 92%), Food & Drink (92 of 100 apps, 92%) and Travel (86 of 100 apps, 86%). Least common in Weather (31 of 100 apps, 31%).
Should my app have App Store screenshots that say “you”?
The charts show who does it, not whether it would work for your app. Across the categories read, 169 of the 230 apps in a top ten do it (73%), against 1423 of the other 2065 (69%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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