App Store screenshots with a command headline
The headline is a command: Track your sleep, Start a session. A command starts with a verb, so the first word is what the reader can do with the app.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
80% 1828 of 2295
Screenshots that do it
47% 5939 of 12745
The top tens
194 of 230 against 1634 of the other 2065
5939 of the 12745 screenshots read (47%) do this, across 1828 of the 2295 top apps in 23 App Store categories (80%). 194 of the 230 apps in a top ten do it (84%), against 1634 of the other 2065 (79%): the top ten do it about as often as the rest. It is most common in Health & Fitness (95% of apps) and least common in Weather (45%).
By category, most to least.
The share of each category’s top apps with App Store screenshots with a command headline. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Health & Fitness | 95% 95 of 100 | 60% 342 of 574 | 10 of 10 |
| Food & Drink | 93% 93 of 100 | 55% 295 of 540 | 10 of 10 |
| Productivity | 93% 92 of 99 | 54% 299 of 551 | 10 of 10 |
| Finance | 90% 90 of 100 | 54% 311 of 581 | 7 of 10 |
| Lifestyle | 88% 88 of 100 | 58% 322 of 556 | 10 of 10 |
| Shopping | 88% 88 of 100 | 50% 281 of 562 | 9 of 10 |
| Travel | 85% 85 of 100 | 48% 267 of 561 | 9 of 10 |
| Entertainment | 84% 84 of 100 | 45% 245 of 544 | 9 of 10 |
| Music | 83% 83 of 100 | 52% 287 of 550 | 8 of 10 |
| Social Networking | 83% 83 of 100 | 50% 279 of 554 | 9 of 10 |
| Business | 82% 82 of 100 | 51% 282 of 554 | 9 of 10 |
| Sports | 82% 82 of 100 | 45% 249 of 558 | 9 of 10 |
| Navigation | 82% 81 of 99 | 48% 269 of 566 | 8 of 10 |
| Graphics & Design | 81% 80 of 99 | 39% 221 of 564 | 7 of 10 |
| Education | 80% 80 of 100 | 49% 274 of 555 | 8 of 10 |
| Reference | 78% 78 of 100 | 45% 255 of 566 | 8 of 10 |
| Games | 74% 74 of 100 | 43% 243 of 567 | 9 of 10 |
| Medical | 73% 73 of 100 | 49% 268 of 548 | 9 of 10 |
| Utilities | 73% 73 of 100 | 39% 214 of 549 | 8 of 10 |
| News | 72% 71 of 98 | 48% 248 of 517 | 10 of 10 |
| Photo & Video | 72% 72 of 100 | 40% 224 of 566 | 8 of 10 |
| Developer Tools | 56% 56 of 100 | 31% 158 of 507 | 5 of 10 |
| Weather | 45% 45 of 100 | 19% 106 of 555 | 5 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Health & Fitness 342 examples · 95% of apps
“Track your workouts”
“Log your activities . . .”
“Predict your next period”
“WALK TO EARN”
“ANALYZE products in a single scan”
“Walk against your friends”
Food & Drink 295 examples · 93% of apps
“Earn points for Free McDonald's”
“GET GROCERIES TO FLOWERS TO TAKEOUT”
“Order your faves and start earning points for free food”
“ORDER AHEAD”
“GET (ALMOST) ANYTHING”
“Earn rewards with your App-etite”
Productivity 299 examples · 93% of apps
“Approve what gets sent or spent”
“Create new worlds”
“Generate and edit videos with Gemini Omni”
“Get useful answers wherever you are”
“Get the best of Gmail on iPhone”
“Use Authenticator to sign in”
Finance 311 examples · 90% of apps
“Trade real-world events”
“View all your accounts”
“Shop with buyer protection.”
“Send money instantly”
“Send and receive money easily”
“Build your personalized budget.”
Lifestyle 322 examples · 88% of apps
“Get pictures described by Be My AI with a single tap”
“Embrace spooky season”
“Skip the store. Shop the app.”
“See & speak to visitors with Video Doorbells and Security Cameras.”
“Create Events in Seconds”
“Explore & find inspiration for gifts”
Shopping 281 examples · 88% of apps
“Sell with no fees”
“List with ease”
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“Discover your next favorite brand”
“Spend less. Smile more.”
“Shop over half a billion items in the app”
Travel 267 examples · 85% of apps
“GO ANY- WHERE”
“Schedule ahead, leave stress behind”
“Plan one-of-a-kind trips all in one app”
“Snap and translate text with ease”
“Fly with Southwest ®”
“Book your whole trip in one app”
Entertainment 245 examples · 84% of apps
“Download to watch on the go”
“Explore”
“DO WHAT YOU LOVE”
“Watch Daily Earn Rewards”
“Be the first to discover.”
“Shop By Seat, Select Your Favorite”
Music 287 examples · 83% of apps
“FIND PODCASTS YOU LOVE”
“Make any song you can imagine”
“Create your own radio station”
“START SHARING YOUR SOUND”
“Name any song in seconds”
“Listen Offline”
Social Networking 279 examples · 83% of apps
“Join the conversation”
“Make calls across the world”
“Explore what youre into”
“See everyone's driving stats”
“STREAM TOGETHER”
“Ask the real questions, get the real answers.”
Business 282 examples · 82% of apps
“Connect with anyone on video meetings and calls”
“Discover jobs that work for you”
“Focus on the conversation, not on writing notes”
“Find the right opportunities for you.”
“DELIVER WITH DOORDASH”
“Protect your accounts with two-factor authentication”
Sports 249 examples · 82% of apps
“SPEND $5 GET $150”
“Deposit $10 Get $50”
“REFER FRIENDS EVERYWHERE”
“PLAY $5 GET $150”
“MAKE TEAM AND PLAYER PICKS”
“STREAM ALL OF ESPN ALL IN ONE PLACE”
Navigation 269 examples · 82% of apps
“Ask Maps anything about anywhere”
“Get there faster with live traffic updates & precise ETAs”
“Get the parking app trusted by millions of drivers”
“See all nearby departures instantly”
“TURN YOUR MAPS INTO A GAME”
“Use the Shell® Fuel Rewards® program in the Shell App & save more”
Graphics & Design 221 examples · 81% of apps
“CREATE ACTION VIDEOS INSTANTLY”
“Start new projects and view your existing ones”
“Customize Your Silly Wallpaper”
“Cast Your AI Self”
“Use a camera”
“Customize Lock & Home Screen”
Education 274 examples · 80% of apps
“learn 40+ languages for free”
“Get Test Scores”
“Explore AI Course”
“Speak English like a native”
“Stay connected with teachers”
“Access all of your favorited courses and groups!”
Reference 255 examples · 78% of apps
“Translate Anything”
“Start your day with God's Word”
“Connect Daily With God's Word”
“Talk Freely with Voice Translate”
“GENERATE”
“Watch the Bible”
Games 243 examples · 74% of apps
“Find the Cats”
“CLEAR THE BOARD!”
“SORT WATER!”
“TWIST ALIGN UNLOCK”
“Remove Arrows!”
“Train Your Brain”
Medical 268 examples · 73% of apps
“Connect with your care team”
“Refill and manage prescriptions for yourself and others”
“Manage Your Personal Health Records & Easily Communicate With Your Doctor’s Office”
“Search for benefits”
“Personalize notifications about your care”
“Learn about good lifestyle”
Utilities 214 examples · 73% of apps
“Shop from a screenshot”
“Browse fast with Google Chrome”
“Clean Up”
“Embrace a World of Smart Features”
“Summarize long articles in seconds”
“Manage your mobile devices, plans, usage and more”
News 248 examples · 72% of apps
“Be the first to know.”
“Explore & create communities”
“Stay Aware with Timely Alerts”
“Read, watch, chat”
“Join over 100 million neighbors”
“Find the cheapest gas near you”
Photo & Video 224 examples · 72% of apps
“Discover entertaining videos with Reels”
“Create”
“Animate”
“Design anything”
“Customize your captions”
“Make distractions disappear with Magic Eraser”
Developer Tools 158 examples · 56% of apps
“Access your beta apps and view updates”
“Remix Anything”
“Build apps, agents, and anything”
“Build from anywhere”
“Track important status updates in one place”
“安全管理远程文件”
Weather 106 examples · 45% of apps
“Keep Dry”
“Dive into the details, day by day, hour by hour”
“Experience Daily Video Forecasts & Weather Related Content”
“Keep track of the weather”
“Get minute-by-minute precipitation updates”
“TRACK HURRICANES IN REAL-TIME”
Related tactics.
Often on the same screenshot
- Plain tone82% of these screenshots, against 71% of every screenshot read
- Leads with a feature66% of these screenshots, against 55% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
- Says “you” or “your”40% of these screenshots, against 29% of every screenshot read
- Words at the top90% of these screenshots, against 80% of every screenshot read
- States a benefit50% of these screenshots, against 42% of every screenshot read
More in words
- Has a headline92%
- Headline under five words78%
- Says “you” or “your”69%
- Has a subline47%
- Headline in Title Case35%
- Uses a number31%
- Headline on one line28%
- Headline in capitals20%
- No words at all20%
- Names the app19%
- Headline over eight words17%
- Has a kicker12%
- Says “I” or “my”12%
- Exclaims7%
- Uses an emoji6%
- Uses a percentage3%
- Names another app2%
- Asks a question1%
Questions, answered from the chart.
How common are App Store screenshots with a command headline?
1828 of the 2295 top apps read across 23 App Store categories (80%) have at least one, and 5939 of their 12745 screenshots (47%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots with a command headline?
Most common in Health & Fitness (95 of 100 apps, 95%), Food & Drink (93 of 100 apps, 93%) and Productivity (92 of 99 apps, 93%). Least common in Weather (45 of 100 apps, 45%).
Should my app have App Store screenshots with a command headline?
The charts show who does it, not whether it would work for your app. Across the categories read, 194 of the 230 apps in a top ten do it (84%), against 1634 of the other 2065 (79%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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