App Store screenshots that lead with a feature
The headline names what the app has or does. The plainest approach: the words name the thing, and the screen below shows it.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
87% 1992 of 2295
Screenshots that do it
55% 6966 of 12745
The top tens
205 of 230 against 1787 of the other 2065
6966 of the 12745 screenshots read (55%) do this, across 1992 of the 2295 top apps in 23 App Store categories (87%). 205 of the 230 apps in a top ten do it (89%), against 1787 of the other 2065 (87%): the top ten do it about as often as the rest. It is most common in Health & Fitness (99% of apps) and least common in Weather (63%).
By category, most to least.
The share of each category’s top apps with App Store screenshots that lead with a feature. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Health & Fitness | 99% 99 of 100 | 63% 363 of 574 | 10 of 10 |
| Productivity | 97% 96 of 99 | 63% 348 of 551 | 10 of 10 |
| Food & Drink | 94% 94 of 100 | 54% 294 of 540 | 10 of 10 |
| Graphics & Design | 94% 93 of 99 | 68% 385 of 564 | 9 of 10 |
| Photo & Video | 92% 92 of 100 | 66% 374 of 566 | 10 of 10 |
| Shopping | 92% 92 of 100 | 48% 268 of 562 | 10 of 10 |
| Utilities | 92% 92 of 100 | 58% 318 of 549 | 10 of 10 |
| Reference | 91% 91 of 100 | 60% 341 of 566 | 9 of 10 |
| Travel | 91% 91 of 100 | 50% 283 of 561 | 9 of 10 |
| Navigation | 91% 90 of 99 | 60% 341 of 566 | 9 of 10 |
| Finance | 90% 90 of 100 | 50% 292 of 581 | 8 of 10 |
| Lifestyle | 89% 89 of 100 | 51% 283 of 556 | 9 of 10 |
| Music | 89% 89 of 100 | 62% 342 of 550 | 8 of 10 |
| Sports | 89% 89 of 100 | 55% 309 of 558 | 9 of 10 |
| Social Networking | 88% 88 of 100 | 53% 292 of 554 | 9 of 10 |
| Entertainment | 87% 87 of 100 | 51% 278 of 544 | 9 of 10 |
| Business | 84% 84 of 100 | 53% 291 of 554 | 7 of 10 |
| Education | 83% 83 of 100 | 50% 277 of 555 | 8 of 10 |
| News | 81% 79 of 98 | 51% 265 of 517 | 10 of 10 |
| Medical | 79% 79 of 100 | 58% 319 of 548 | 10 of 10 |
| Developer Tools | 71% 71 of 100 | 54% 273 of 507 | 7 of 10 |
| Games | 71% 71 of 100 | 31% 177 of 567 | 8 of 10 |
| Weather | 63% 63 of 100 | 46% 253 of 555 | 7 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Health & Fitness 363 examples · 99% of apps
“Track your workouts”
“Log your activities . . .”
“Predict your next period”
“WALK TO EARN”
“ANALYZE products in a single scan”
“Walk against your friends”
Productivity 348 examples · 97% of apps
“Your personal agent that takes things off your plate”
“Talk it out anytime”
“Generate and edit videos with Gemini Omni”
“Talk it through with voice mode”
“Sort your mail”
“Use Authenticator to sign in”
Food & Drink 294 examples · 94% of apps
“Earn points for Free McDonald's”
“A ONE-STOP SHOP FOR EVERYTHING YOU NEED”
“Order your faves and start earning points for free food”
“ORDER AHEAD”
“GET (ALMOST) ANYTHING”
“Earn rewards with your App-etite”
Graphics & Design 385 examples · 94% of apps
“AI BIRTHDAY PHOTO SHOOT”
“Cinema-Grade Native 4K”
“Start new projects and view your existing ones”
“Smiley 4K Live Wallpapers”
“Co-Star with Friends”
“Use a camera”
Photo & Video 374 examples · 92% of apps
“Amazing templates”
“Discover entertaining videos with Reels”
“Create”
“AI Video”
“Chat”
“Thousands of templates for social media”
Shopping 268 examples · 92% of apps
“Millions of of listings”
“Convenient, stress-free shipping”
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“Shop stores you love”
“Get notifications for drool-worthy deals”
“Shop over half a billion items in the app”
Utilities 318 examples · 92% of apps
“Shop from a screenshot”
“实时预览”
“Browse fast with Google Chrome”
“Simple setup using your camera”
“Optimize Storage”
“Conveniently Control Your Devices”
Reference 341 examples · 91% of apps
“Translate Anything”
“Listen to the Bible”
“Voice Translator”
“A Daily Verse On Your Screen”
“Efficient Text Translator”
“GENERATE”
Travel 283 examples · 91% of apps
“One app. All the rides.”
“Plan one-of-a-kind trips all in one app”
“Text and voice translation at your fingertips”
“Personalized home screen”
“Book a flight to your next destination.”
“Book your whole trip in one app”
Navigation 341 examples · 91% of apps
“Ask Maps anything about anywhere”
“Real Places Live See Them Now”
“Get real-time road alerts from drivers ahead”
“Available Nationwide”
“See all nearby departures instantly”
“TURN YOUR MAPS INTO A GAME”
Finance 292 examples · 90% of apps
“Trade real-world events”
“View all your accounts”
“Buy now, Pay Later.”
“Send money instantly”
“Send and receive money easily”
“Build your personalized budget.”
Lifestyle 283 examples · 89% of apps
“Get pictures described by Be My AI with a single tap”
“Shop what you see”
“T-Mobile services at your fingertips”
“See & speak to visitors with Video Doorbells and Security Cameras.”
“Create Events in Seconds”
“Explore & find inspiration for gifts”
Music 342 examples · 89% of apps
“MUSIC, PODCASTS AND AUDIOBOOKS IN ONE PLACE”
“Make any song you can imagine”
“Create your own radio station”
“MUSIC YOU CAN'T FIND ELSEWHERE”
“Name any song in seconds”
“100 Million Songs,”
Sports 309 examples · 89% of apps
“EASILY SEARCH SPORTSBOOK FOR PLAYERS, GAMES, AND PROPS”
“Trade the Game in Real Time”
“REFER FRIENDS EVERYWHERE”
“AVAILABLE IN ALL 50 STATES”
“MAKE TEAM AND PLAYER PICKS”
“STREAM ALL OF ESPN ALL IN ONE PLACE”
Social Networking 292 examples · 88% of apps
“Connect over chat”
“Make calls across the world”
“Fast”
“Fuel your interests with reels and longer videos”
“See everyone's driving stats”
“GROUP CHAT THAT'S FUN”
Entertainment 278 examples · 87% of apps
“Live Thursdays 7PM ET”
“Full-Screen”
“WE MATCH YOU”
“Your Unlimited Short-Drama Hub”
“Share videos with your favourite person”
“Events Picked For You, Wherever You Are”
Business 291 examples · 84% of apps
“Meet, chat, collaborate, all in one app”
“Chat your way to better opportunities”
“Engage with business news and insights.”
“Sign in using push notifications on your phone or watch”
“Punch in and out with ease”
“Quickly check in & out”
Education 277 examples · 83% of apps
“learn 40+ languages for free”
“Get Test Scores”
“Smart Problem Solver”
“your personal AI English tutor”
“Read and respond in your language”
“Access all of your favorited courses and groups!”
News 265 examples · 81% of apps
“Reach anyone”
“Explore & create communities”
“Listen to First- Responder Audio”
“Read, watch, chat”
“Get real-time alerts”
“Watch the stories unfold in video.”
Medical 319 examples · 79% of apps
“All your health info in one place”
“Refill and manage prescriptions for yourself and others”
“Manage Your Personal Health Records & Easily Communicate With Your Doctor’s Office”
“Easily access your health information”
“Personalize notifications about your care”
“Access to your lab results anytime”
Developer Tools 273 examples · 71% of apps
“Access your beta apps and view updates”
“Create Instantly”
“Build apps, agents, and anything”
“Talk to Cursor”
“Learn”
“Home Efficient Management”
Games 177 examples · 71% of apps
“Find the Cats”
“ACTIVATE BOOSTERS!”
“SORT WATER!”
“TWIST ALIGN UNLOCK”
“Remove Arrows!”
“Large Tiles”
Weather 253 examples · 63% of apps
“Hurricane Tracker”
“Live coverage broken down, so you know what's next”
“Fast and Accurate High Definition Radar”
“Real-time 3D Radar”
“Keep track of the weather”
“Get minute-by-minute precipitation updates”
Related tactics.
Often on the same screenshot
- Plain tone85% of these screenshots, against 71% of every screenshot read
- Words at the top91% of these screenshots, against 80% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
- Tells you to do something56% of these screenshots, against 47% of every screenshot read
- Phone drawn90% of these screenshots, against 82% of every screenshot read
- Whole phone shown63% of these screenshots, against 55% of every screenshot read
More in meaning
- Plain tone90%
- States a benefit79%
- Subline explains the headline36%
- Playful tone20%
- Leads with an outcome19%
- Names its audience17%
- Subline adds a second benefit17%
- Asks for an action16%
- Premium tone10%
- Urgent tone9%
- Leads with trust9%
- Compares with something8%
- Leads with price6%
- Technical tone5%
- Leads with what is new4%
- Leads with who it is for4%
- Leads with a problem2%
Questions, answered from the chart.
How common are App Store screenshots that lead with a feature?
1992 of the 2295 top apps read across 23 App Store categories (87%) have at least one, and 6966 of their 12745 screenshots (55%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most App Store screenshots that lead with a feature?
Most common in Health & Fitness (99 of 100 apps, 99%), Productivity (96 of 99 apps, 97%) and Food & Drink (94 of 100 apps, 94%). Least common in Weather (63 of 100 apps, 63%).
Should my app have App Store screenshots that lead with a feature?
The charts show who does it, not whether it would work for your app. Across the categories read, 205 of the 230 apps in a top ten do it (89%), against 1787 of the other 2065 (87%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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