Plain-spoken App Store screenshots
Says the thing without flourish. A plain line says what the app does and leaves the persuading to the screen.
From the top free apps in 23 categories of the US App Store, last read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
90% 2073 of 2295
Screenshots that do it
71% 9002 of 12745
The top tens
215 of 230 against 1858 of the other 2065
9002 of the 12745 screenshots read (71%) do this, across 2073 of the 2295 top apps in 23 App Store categories (90%). 215 of the 230 apps in a top ten do it (93%), against 1858 of the other 2065 (90%): the top ten do it about as often as the rest. It is most common in Health & Fitness (100% of apps) and least common in Weather (65%).
By category, most to least.
The share of each category’s top apps with plain-spoken App Store screenshots. Each category opens its own page, with every example and headline.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Health & Fitness | 100% 100 of 100 | 83% 477 of 574 | 10 of 10 |
| Productivity | 99% 98 of 99 | 86% 473 of 551 | 10 of 10 |
| Finance | 97% 97 of 100 | 81% 473 of 581 | 10 of 10 |
| Food & Drink | 97% 97 of 100 | 69% 375 of 540 | 10 of 10 |
| Shopping | 97% 97 of 100 | 69% 386 of 562 | 10 of 10 |
| Travel | 96% 96 of 100 | 75% 419 of 561 | 10 of 10 |
| Photo & Video | 95% 95 of 100 | 73% 411 of 566 | 10 of 10 |
| Social Networking | 95% 95 of 100 | 73% 405 of 554 | 10 of 10 |
| Sports | 95% 95 of 100 | 68% 382 of 558 | 10 of 10 |
| Utilities | 95% 95 of 100 | 83% 455 of 549 | 10 of 10 |
| Lifestyle | 94% 94 of 100 | 74% 413 of 556 | 10 of 10 |
| Entertainment | 93% 93 of 100 | 65% 352 of 544 | 10 of 10 |
| Reference | 93% 93 of 100 | 79% 449 of 566 | 10 of 10 |
| Graphics & Design | 93% 92 of 99 | 67% 380 of 564 | 8 of 10 |
| Navigation | 93% 92 of 99 | 80% 455 of 566 | 10 of 10 |
| Music | 92% 92 of 100 | 71% 392 of 550 | 8 of 10 |
| Business | 90% 90 of 100 | 80% 443 of 554 | 9 of 10 |
| Education | 90% 90 of 100 | 72% 400 of 555 | 9 of 10 |
| News | 86% 84 of 98 | 62% 318 of 517 | 10 of 10 |
| Medical | 84% 84 of 100 | 75% 410 of 548 | 10 of 10 |
| Developer Tools | 73% 73 of 100 | 54% 275 of 507 | 7 of 10 |
| Games | 66% 66 of 100 | 39% 219 of 567 | 6 of 10 |
| Weather | 65% 65 of 100 | 43% 240 of 555 | 8 of 10 |
Examples from each category.
Up to 6 from each category, from the apps highest on its chart.
Health & Fitness 477 examples · 100% of apps
“Apple Watch App of the Year”
“PROGRESS STARTS HERE”
“Predict your next period”
“WALK TO EARN”
“ANALYZE products in a single scan”
“Customize your Stomper”
Productivity 473 examples · 99% of apps
“Your personal agent that takes things off your plate”
“Talk it out anytime”
“Generate and edit videos with Gemini Omni”
“Get useful answers wherever you are”
“Get the best of Gmail on iPhone”
“Greater security across your accounts”
Finance 473 examples · 97% of apps
“Welcome to Trump Accounts.”
“Trade real-world events”
“The easiest decision ever”
“Shop with buyer protection.”
“The app for every money move”
“Send and receive money easily”
Food & Drink 375 examples · 97% of apps
“Earn points for Free McDonald's”
“A ONE-STOP SHOP FOR EVERYTHING YOU NEED”
“Order your faves and start earning points for free food”
“ORDER AHEAD”
“Browse”
“Earn points with qualifying purchases”
Shopping 386 examples · 97% of apps
“Sell with no fees”
“Keep more of your cash with no selling fees”
“DAILY DISCOVERIES EXPLORE YOUR INTERESTS”
“Discover your next favorite brand”
“Spend less. Smile more.”
“Shop over half a billion items in the app”
Travel 419 examples · 96% of apps
“GO ANY- WHERE”
“One app. All the rides.”
“Plan one-of-a-kind trips all in one app”
“Text and voice translation at your fingertips”
“Connect anytime, anywhere”
“Fly with Southwest ®”
Photo & Video 411 examples · 95% of apps
“AI generated effect”
“Discover entertaining videos with Reels”
“Create”
“AI Video”
“Snap”
“Design anything”
Social Networking 405 examples · 95% of apps
“Join the conversation”
“Simple. Reliable. Private.”
“Fast”
“Explore what youre into”
“Know where they are in real time”
“STREAM TOGETHER”
Sports 382 examples · 95% of apps
“#1 SPORTSBOOK FOR LIVE BETTING”
“Deposit $10 Get $50”
“Your Teams. Your Fights. One Home.”
“GET $250”
“PLAY $5 GET $150”
“GET UP TO $1,000 IN BONUS FUNDS”
Utilities 455 examples · 95% of apps
“Find more of what you love with Discover”
“实时预览”
“Browse fast with Google Chrome”
“Stronger security with Google Authenticator”
“Clean Up”
“Govee”
Lifestyle 413 examples · 94% of apps
“Get pictures described by Be My AI with a single tap”
“Inspire your style”
“One app. All the things.”
“Peace of mind while you are away.”
“Customize Your Event Page”
“No.1 Wishlist app”
Entertainment 352 examples · 93% of apps
“Live Thursdays 7PM ET”
“TikTok Pro - Events”
“Your Next Favorite Show”
“YOUR FIRST $10 IS ON US”
“Your Unlimited Short-Drama Hub”
“Sharing Moments Together”
Reference 449 examples · 93% of apps
“Voice Translator”
“Hello! how are you?”
“Start your day with God's Word”
“Voice Translator”
“Connect Daily With God's Word”
“Travel Without Language Barrier”
Graphics & Design 380 examples · 93% of apps
“AI BIRTHDAY PHOTO SHOOT”
“KlingAI 3.0”
“Start new projects and view your existing ones”
“Use a camera”
“Any Illustrations from Realistic to Cute ones, You Can Draw as You Imagine”
“Customize Lock & Home Screen”
Navigation 455 examples · 93% of apps
“Ask Maps anything about anywhere”
“True 3D Cities Icons Up Close”
“Get there faster with live traffic updates & precise ETAs”
“Get the parking app trusted by millions of drivers”
“See all nearby departures instantly”
Music 392 examples · 92% of apps
“MUSIC, PODCASTS AND AUDIOBOOKS IN ONE PLACE”
“Make any song you can imagine”
“Create your own radio station”
“START SHARING YOUR SOUND”
“Name any song in seconds”
“100 Million Songs,”
Business 443 examples · 90% of apps
“Meet, chat, collaborate, all in one app”
“Get hired 30% faster with the app*”
“zoom Workplace”
“The network that works for you”
“CHOOSE WHERE YOU EARN”
“Seamless authentication and device security”
Education 400 examples · 90% of apps
“learn 40+ languages for free”
“Get Test Scores”
“All-In-One Study Buddy”
“Speak English like a native”
“Your school's official app”
“Access all of your favorited courses and groups!”
News 318 examples · 86% of apps
“Reach anyone”
“Explore & create communities”
“Listen to First- Responder Audio”
“Read, watch, chat”
“Join over 100 million neighbors”
“Your neighborhood's safety at a glance.”
Medical 410 examples · 84% of apps
“All your health info in one place”
“Refill and manage prescriptions for yourself and others”
“Manage Your Personal Health Records & Easily Communicate With Your Doctor’s Office”
“Easily access your health information”
“SimplePractice Client Portal”
“Access to your lab results anytime”
Developer Tools 275 examples · 73% of apps
“Access your beta apps and view updates”
“#1 Interactive Creation Platform”
“Build apps, agents, and anything”
“Build from anywhere”
“Learn”
“Home Efficient Management”
Games 219 examples · 66% of apps
“Find the Cats”
“TWIST ALIGN UNLOCK”
“Remove Arrows!”
“Designed For Seniors”
“Explore millions of experiences”
“BUILD YOUR LEGACY”
Weather 240 examples · 65% of apps
“Keep Dry”
“NOAA Weather Radar Live Map”
“Live coverage broken down, so you know what's next”
“Experience Daily Video Forecasts & Weather Related Content”
“All Radar Products”
“Keep track of the weather”
Related tactics.
Often on the same screenshot
- Leads with a feature65% of these screenshots, against 55% of every screenshot read
- Words at the top91% of these screenshots, against 80% of every screenshot read
- Has a headline100% of these screenshots, against 89% of every screenshot read
- Tells you to do something54% of these screenshots, against 47% of every screenshot read
- Phone drawn88% of these screenshots, against 82% of every screenshot read
- Headline under five words56% of these screenshots, against 50% of every screenshot read
More in meaning
- Leads with a feature87%
- States a benefit79%
- Subline explains the headline36%
- Playful tone20%
- Leads with an outcome19%
- Names its audience17%
- Subline adds a second benefit17%
- Asks for an action16%
- Premium tone10%
- Urgent tone9%
- Leads with trust9%
- Compares with something8%
- Leads with price6%
- Technical tone5%
- Leads with what is new4%
- Leads with who it is for4%
- Leads with a problem2%
Questions, answered from the chart.
How common are plain-spoken App Store screenshots?
2073 of the 2295 top apps read across 23 App Store categories (90%) have at least one, and 9002 of their 12745 screenshots (71%) do it. Counted from the US App Store’s top free charts, last read on October 9, 2026.
Which App Store categories have the most plain-spoken App Store screenshots?
Most common in Health & Fitness (100 of 100 apps, 100%), Productivity (98 of 99 apps, 99%) and Finance (97 of 100 apps, 97%). Least common in Weather (65 of 100 apps, 65%).
Should my app have plain-spoken App Store screenshots?
The charts show who does it, not whether it would work for your app. Across the categories read, 215 of the 230 apps in a top ten do it (93%), against 1858 of the other 2065 (90%), so the top ten do it about as often as the rest. The numbers differ by category, so look at your own.
See your own app against this.
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