Plain-spoken Reference app screenshots
Says the thing without flourish. A plain line says what the app does and leaves the persuading to the screen.
From the top 100 free Reference apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
93% 93 of 100
Screenshots that do it
79% 449 of 566
The top ten
10 of 10 against 83 of the other 90
449 of the 566 Reference screenshots read (79%) do this, across 93 of the top 100 apps (93%). 10 of the top ten do it (100%), against 83 of the other 90 (92%): the top ten do it about as often as the rest. Of the 23 categories read so far, Reference is 12th for this. It is most common in Health & Fitness (100% of apps) and least common in Weather (65%).
12 examples from the chart.
12 of the 449 plain-spoken Reference app screenshots, one from each app, the highest on the chart first.
“Voice Translator”
“Hello! how are you?”
“Start your day with God's Word”
“Voice Translator”
“Connect Daily With God's Word”
“Travel Without Language Barrier”
“Trusted Choice”
“Short Videos. Eternal Truths”
“Grow closer to God throughout the day”
“Scan and Search quickly”
“Headphone - Voice translator”
“Stargazing made easy”
Real headline examples, word for word.
The words on 40 of the 448 that carry any, as each app wrote them.
“Voice Translator”
Live Translator: Translate + · #1 · screenshot 2“Hello! how are you?”
Google Translate · #2 · screenshot 4“Start your day with God's Word”
from YouVersionBible · #3 · screenshot 1“Voice Translator”
Translate Now - AI Translator · #4 · screenshot 1“Connect Daily With God's Word”
Build a daily habit of prayer, Scripture, and reflection.Bible Chat: Daily Devotional · #5 · screenshot 1“Travel Without Language Barrier”
Text, speak, or snap-we've got your translation coveredAI Translator:Voice&Text&Photo · #6 · screenshot 1“Trusted Choice”
Built for reliabilityTarbo PDF Creator · #7 · screenshot 1“Short Videos. Eternal Truths”
Watch. Reflect. Grow.Bible Shorts: Watch & Study · #8 · screenshot 1“Grow closer to God throughout the day”
Bible Widgets: Verses & Prayer · #9 · screenshot 1“Scan and Search quickly”
Instantly add cards to your collection.Collectr - TCG Collector App · #10 · screenshot 1“Headphone - Voice translator”
Live Translator - AI Translate · #11 · screenshot 1“Stargazing made easy”
Sky Guide · #12 · screenshot 1“Connect with God”
Anywhere You AreBible Path: Prayers & Widgets · #13 · screenshot 1“Explore the Night Sky with AR”
Night Sky · #14 · screenshot 1“Daily Prayers, Rosary, & More”
“I’m just beginning and already tears are flowing”“I’m just beginning and already tears are flowing”Hallow: Prayer & Meditation · #15 · screenshot 3“Bible Study Made Simple”
Haven - Bible Chat · #16 · screenshot 1“Get daily interesting facts”
Facts - Daily Random Trivia · #17 · screenshot 1“Scan Coins See Price”
22 Million+ Users | APP of the dayCoinSnap: Coin Identifier · #18 · screenshot 1“Voice Translator”
Smart Translator: AI Translate · #19 · screenshot 1“Astronomy Calendar”
Plan For Best EventsStar Gazer - Astronomy Sky Map · #20 · screenshot 2“Identify Rare & Foreign Coins”
CoinIn: Coin Scan Identifier · #21 · screenshot 1“Build a habit that lasts”
“Let us run with perseverance the race marked out for us.”BibleScroll: Christian Focus · #22 · screenshot 2“BLOOD SUGAR TRACKER -AI HEALTH”
Blood Sugar Tracker-AI Health · #23 · screenshot 2“Discover species near you”
Merlin Bird ID by Cornell Lab · #24 · screenshot 4“Scan TCG Cards Instantly”
TCG Card Scanner - FoilSnap · #25 · screenshot 1“Grow closer to God with your faith companion”
Creed: Bible Chat & Companion · #26 · screenshot 1“Explore different TCGs Card Sets & Series”
Browse thousands of official releases and find what’s missing.HoloDex - TCG Scan & Collect · #27 · screenshot 1“Find your ancestors”
Ancestry: Family History & DNA · #28 · screenshot 1“Voice Translator”
Translate AI - Live Translate · #29 · screenshot 1“Pokemon & TCG”
CCN: TCG & Collectible Alerts · #30 · screenshot 1“500+ PRACTICAL WOOD PLANS”
WoodSense: Wood Plans & Guides · #31 · screenshot 1“Scan & Price Cards”
Scan any card to get real-time price data in seconds.PSA: Card Tracking & Grading · #32 · screenshot 1- 🎯 ALERTS BUILT AROUND YOU
“Only Alerts You Actually Want”
Choose your TCGs, products, stores, price limits, and alert radius.PokeNotify: TCG Restock Alerts · #33 · screenshot 3 “Identify coin instantly”
AI CoinScan: Coin ID & Value · #34 · screenshot 1“Free, open, and ad-free”
Wikipedia · #35 · screenshot 1“Scan & Identify”
AntiqSnap: Antique Identifier · #36 · screenshot 1“Bible stories told Modern & Simple”
Bible Bff-Modern Bible Stories · #37 · screenshot 2- A collector's best friend...
“NO.1 COLLECTIBLES TRACKER”
Brickify is the all-in-one app for tracking, pricing, and identifying your collectibles.“A collector's best friend...”Brickify: Collection Tracker · #38 · screenshot 1 “TYPA - Free Restock Alerts App”
TYPA - Restock Alerts Tracker · #39 · screenshot 1“Snap a photo. Read menus, signs, and documents instantly.”
Easy to Read&Translate · #40 · screenshot 1
Top ten Reference apps that do it.
- #1Live Translator: Translate +5 of its 6 screenshots
- #2Google Translate1 of its 6 screenshots
- #3Bible5 of its 6 screenshots
- #4Translate Now - AI Translator6 of its 6 screenshots
- #5Bible Chat: Daily Devotional4 of its 6 screenshots
- #6AI Translator:Voice&Text&Photo6 of its 6 screenshots
- #7Tarbo PDF Creator4 of its 4 screenshots
- #8Bible Shorts: Watch & Study6 of its 6 screenshots
- #9Bible Widgets: Verses & Prayer6 of its 6 screenshots
- #10Collectr - TCG Collector App6 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Health & Fitness | 100% 100 of 100 | 83% 477 of 574 | 10 of 10 |
| Productivity | 99% 98 of 99 | 86% 473 of 551 | 10 of 10 |
| Finance | 97% 97 of 100 | 81% 473 of 581 | 10 of 10 |
| Food & Drink | 97% 97 of 100 | 69% 375 of 540 | 10 of 10 |
| Shopping | 97% 97 of 100 | 69% 386 of 562 | 10 of 10 |
| Travel | 96% 96 of 100 | 75% 419 of 561 | 10 of 10 |
| Photo & Video | 95% 95 of 100 | 73% 411 of 566 | 10 of 10 |
| Social Networking | 95% 95 of 100 | 73% 405 of 554 | 10 of 10 |
| Sports | 95% 95 of 100 | 68% 382 of 558 | 10 of 10 |
| Utilities | 95% 95 of 100 | 83% 455 of 549 | 10 of 10 |
| Lifestyle | 94% 94 of 100 | 74% 413 of 556 | 10 of 10 |
| Entertainment | 93% 93 of 100 | 65% 352 of 544 | 10 of 10 |
| Reference | 93% 93 of 100 | 79% 449 of 566 | 10 of 10 |
| Graphics & Design | 93% 92 of 99 | 67% 380 of 564 | 8 of 10 |
| Navigation | 93% 92 of 99 | 80% 455 of 566 | 10 of 10 |
| Music | 92% 92 of 100 | 71% 392 of 550 | 8 of 10 |
| Business | 90% 90 of 100 | 80% 443 of 554 | 9 of 10 |
| Education | 90% 90 of 100 | 72% 400 of 555 | 9 of 10 |
| News | 86% 84 of 98 | 62% 318 of 517 | 10 of 10 |
| Medical | 84% 84 of 100 | 75% 410 of 548 | 10 of 10 |
| Developer Tools | 73% 73 of 100 | 54% 275 of 507 | 7 of 10 |
| Games | 66% 66 of 100 | 39% 219 of 567 | 6 of 10 |
| Weather | 65% 65 of 100 | 43% 240 of 555 | 8 of 10 |
Related tactics.
Often on the same screenshot
- Leads with a feature68% of these screenshots, against 60% of all Reference screenshots
- Has a headline100% of these screenshots, against 92% of all Reference screenshots
- Words at the top93% of these screenshots, against 85% of all Reference screenshots
- Phone drawn93% of these screenshots, against 87% of all Reference screenshots
- Tells you to do something51% of these screenshots, against 45% of all Reference screenshots
- Gradient background57% of these screenshots, against 52% of all Reference screenshots
More in meaning
- Leads with a feature91%
- States a benefit81%
- Subline explains the headline40%
- Leads with an outcome27%
- Names its audience16%
- Subline adds a second benefit16%
- Asks for an action15%
- Playful tone10%
- Compares with something9%
- Premium tone8%
- Leads with trust6%
- Urgent tone6%
- Leads with a problem5%
- Technical tone5%
- Leads with who it is for3%
- Leads with price2%
- Leads with what is new2%
Questions, answered from the chart.
How many top Reference apps have plain-spoken App Store screenshots?
93 of the top 100 Reference apps (93%) have at least one, and 449 of their 566 screenshots (79%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Reference apps have plain-spoken App Store screenshots?
In the top ten: Live Translator: Translate + (#1), Google Translate (#2), Bible (#3), Translate Now - AI Translator (#4), Bible Chat: Daily Devotional (#5), AI Translator:Voice&Text&Photo (#6), Tarbo PDF Creator (#7), Bible Shorts: Watch & Study (#8), Bible Widgets: Verses & Prayer (#9) and Collectr - TCG Collector App (#10). Further down the chart: Live Translator - AI Translate (#11), Sky Guide (#12), Bible Path: Prayers & Widgets (#13), Night Sky (#14) and Hallow: Prayer & Meditation (#15), and 78 more.
Should my Reference app have plain-spoken App Store screenshots?
The chart shows who does it, not whether it would work for your app. 10 of the top ten Reference apps do it (100%), against 83 of the other 90 (92%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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