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Reference app screenshots that lead with price

Free, no subscription, one-time purchase. Free, no subscription and one-time purchase are all statements about what the reader will not have to pay.

From the top 100 free Reference apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
2% 2 of 100
Screenshots that do it
under 1% 2 of 566
The top ten
0 of 10 against 2 of the other 90

2 of the 566 Reference screenshots read (under 1%) do this, across 2 of the top 100 apps (2%). 0 of the top ten do it (0%), against 2 of the other 90 (2%): the top ten do it about as often as the rest. Of the 23 categories read so far, Reference is 10th for this. It is most common in Shopping (25% of apps) and least common in Weather (0%).

All 2 examples from the chart.

Every one of the Reference app screenshots that lead with price on the chart, the highest app first.

Wikipedia App Store screenshot 1, headline “Free, open, and ad-free”. Leads with price.
Wikipedia#35 in Reference · screenshot 1“Free, open, and ad-free”
TYPA - Restock Alerts Tracker App Store screenshot 1, headline “TYPA - Free Restock Alerts App”. Leads with price.
TYPA - Restock Alerts Tracker#39 in Reference · screenshot 1“TYPA - Free Restock Alerts App”

All 2 on the wall

Real headline examples, word for word.

The words on all 2 that carry any, as each app wrote them.

  • “Free, open, and ad-free”Wikipedia · #35 · screenshot 1
  • “TYPA - Free Restock Alerts App”TYPA - Restock Alerts Tracker · #39 · screenshot 1

Top ten Reference apps that do it.

None of the top ten do. The highest app on the chart that does is Wikipedia, at #35.

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Shopping25% 25 of 1006% 34 of 5625 of 10
Food & Drink21% 21 of 1005% 25 of 5404 of 10
Travel15% 15 of 1004% 23 of 5610 of 10
Finance14% 14 of 1003% 19 of 5812 of 10
Sports13% 13 of 1003% 15 of 5585 of 10
Entertainment10% 10 of 1002% 12 of 5442 of 10
Navigation8% 8 of 992% 11 of 5660 of 10
Utilities5% 5 of 1001% 6 of 5491 of 10
Medical4% 4 of 1001% 6 of 5481 of 10
Health & Fitness2% 2 of 100under 1% 2 of 5740 of 10
Lifestyle2% 2 of 1001% 3 of 5561 of 10
Music2% 2 of 100under 1% 2 of 5500 of 10
Photo & Video2% 2 of 1001% 3 of 5660 of 10
Reference2% 2 of 100under 1% 2 of 5660 of 10
News1% 1 of 98under 1% 1 of 5170 of 10
Graphics & Design1% 1 of 99under 1% 1 of 5640 of 10
Business1% 1 of 100under 1% 2 of 5540 of 10
Developer Tools1% 1 of 100under 1% 1 of 5070 of 10
Education1% 1 of 100under 1% 1 of 5550 of 10
Games1% 1 of 100under 1% 1 of 5670 of 10
Social Networking1% 1 of 100under 1% 1 of 5540 of 10
Productivity0% 0 of 990% 0 of 5510 of 10
Weather0% 0 of 1000% 0 of 5550 of 10

Leads with price, across all categories

Related tactics.

More in meaning

Questions, answered from the chart.

How many top Reference apps have App Store screenshots that lead with price?
2 of the top 100 Reference apps (2%) have at least one, and 2 of their 566 screenshots (under 1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Reference apps have App Store screenshots that lead with price?
None of the top ten do. The highest on the chart: Wikipedia (#35) and TYPA - Restock Alerts Tracker (#39).
Should my Reference app have App Store screenshots that lead with price?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Reference apps do it (0%), against 2 of the other 90 (2%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

See your own app against this.

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