Health & Fitness app screenshots that lead with price
Free, no subscription, one-time purchase. Free, no subscription and one-time purchase are all statements about what the reader will not have to pay.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
2 of the 574 Health & Fitness screenshots read (under 1%) do this, across 2 of the top 100 apps (2%). 0 of the top ten do it (0%), against 2 of the other 90 (2%): the top ten do it about as often as the rest. Of the 23 categories read so far, Health & Fitness is 10th for this. It is most common in Shopping (25% of apps) and least common in Weather (0%).
All 2 examples from the chart.
Every one of the Health & Fitness app screenshots that lead with price on the chart, the highest app first.
“Save by booking with ClassPass”
“Free group step challenges”
Real headline examples, word for word.
The words on all 2 that carry any, as each app wrote them.
“Save by booking with ClassPass”
ClassPass: Fitness, Spa, Salon · #19 · screenshot 6“Free group step challenges”
StepUp Pedometer Step Counter · #20 · screenshot 3
Top ten Health & Fitness apps that do it.
None of the top ten do. The highest app on the chart that does is ClassPass: Fitness, Spa, Salon, at #19.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 25% 25 of 100 | 6% 34 of 562 | 5 of 10 |
| Food & Drink | 21% 21 of 100 | 5% 25 of 540 | 4 of 10 |
| Travel | 15% 15 of 100 | 4% 23 of 561 | 0 of 10 |
| Finance | 14% 14 of 100 | 3% 19 of 581 | 2 of 10 |
| Sports | 13% 13 of 100 | 3% 15 of 558 | 5 of 10 |
| Entertainment | 10% 10 of 100 | 2% 12 of 544 | 2 of 10 |
| Navigation | 8% 8 of 99 | 2% 11 of 566 | 0 of 10 |
| Utilities | 5% 5 of 100 | 1% 6 of 549 | 1 of 10 |
| Medical | 4% 4 of 100 | 1% 6 of 548 | 1 of 10 |
| Health & Fitness | 2% 2 of 100 | under 1% 2 of 574 | 0 of 10 |
| Lifestyle | 2% 2 of 100 | 1% 3 of 556 | 1 of 10 |
| Music | 2% 2 of 100 | under 1% 2 of 550 | 0 of 10 |
| Photo & Video | 2% 2 of 100 | 1% 3 of 566 | 0 of 10 |
| Reference | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| News | 1% 1 of 98 | under 1% 1 of 517 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 0 of 10 |
| Business | 1% 1 of 100 | under 1% 2 of 554 | 0 of 10 |
| Developer Tools | 1% 1 of 100 | under 1% 1 of 507 | 0 of 10 |
| Education | 1% 1 of 100 | under 1% 1 of 555 | 0 of 10 |
| Games | 1% 1 of 100 | under 1% 1 of 567 | 0 of 10 |
| Social Networking | 1% 1 of 100 | under 1% 1 of 554 | 0 of 10 |
| Productivity | 0% 0 of 99 | 0% 0 of 551 | 0 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
More in meaning
- Plain tone100%
- Leads with a feature99%
- States a benefit85%
- Leads with an outcome29%
- Subline explains the headline28%
- Playful tone20%
- Subline adds a second benefit16%
- Asks for an action13%
- Names its audience12%
- Technical tone8%
- Compares with something7%
- Premium tone5%
- Urgent tone4%
- Leads with a problem3%
- Leads with trust2%
- Leads with what is new1%
- Leads with who it is for1%
Questions, answered from the chart.
How many top Health & Fitness apps have App Store screenshots that lead with price?
Which Health & Fitness apps have App Store screenshots that lead with price?
Should my Health & Fitness app have App Store screenshots that lead with price?
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