Reference app screenshots that lead with what’s new

New, now, just added, introducing. Screenshots can change with each release, so they are one place to announce a feature to people who have not installed yet.

From the top 100 free Reference apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it

2% 2 of 100

Screenshots that do it

under 1% 2 of 566

The top ten

0 of 10 against 2 of the other 90

2 of the 566 Reference screenshots read (under 1%) do this, across 2 of the top 100 apps (2%). 0 of the top ten do it (0%), against 2 of the other 90 (2%): the top ten do it about as often as the rest. Of the 23 categories read so far, Reference is 17th for this. It is most common in Shopping (15% of apps) and least common in Weather (0%).

All 2 examples from the chart.

Every one of the Reference app screenshots that lead with what’s new on the chart, the highest app first.

All 2 on the wall

Real headline examples, word for word.

The words on all 2 that carry any, as each app wrote them.

“Introduce New Game!”Constellation MergeStar Gazer - Astronomy Sky Map · #20 · screenshot 4
“NEW Monitor View”TYPA - Restock Alerts Tracker · #39 · screenshot 3

Top ten Reference apps that do it.

None of the top ten do. The highest app on the chart that does is Star Gazer - Astronomy Sky Map, at #20.

The same tactic in other categories.

Category	Apps that do it	Screenshots	Top ten
Shopping	15% 15 of 100	3% 17 of 562	0 of 10
Games	10% 10 of 100	2% 10 of 567	2 of 10
Entertainment	9% 9 of 100	2% 11 of 544	1 of 10
News	8% 8 of 98	2% 8 of 517	0 of 10
Photo & Video	7% 7 of 100	1% 7 of 566	0 of 10
Lifestyle	6% 6 of 100	1% 6 of 556	0 of 10
Sports	6% 6 of 100	1% 7 of 558	2 of 10
Utilities	6% 6 of 100	1% 6 of 549	0 of 10
Education	5% 5 of 100	1% 6 of 555	1 of 10
Food & Drink	5% 5 of 100	1% 5 of 540	0 of 10
Productivity	3% 3 of 99	1% 3 of 551	0 of 10
Business	3% 3 of 100	1% 3 of 554	1 of 10
Medical	3% 3 of 100	1% 3 of 548	0 of 10
Music	3% 3 of 100	1% 3 of 550	0 of 10
Travel	3% 3 of 100	1% 4 of 561	1 of 10
Navigation	2% 2 of 99	under 1% 2 of 566	0 of 10
Developer Tools	2% 2 of 100	under 1% 2 of 507	0 of 10
Reference	2% 2 of 100	under 1% 2 of 566	0 of 10
Social Networking	2% 2 of 100	under 1% 2 of 554	0 of 10
Graphics & Design	1% 1 of 99	under 1% 1 of 564	0 of 10
Finance	1% 1 of 100	under 1% 1 of 581	1 of 10
Health & Fitness	1% 1 of 100	under 1% 1 of 574	1 of 10
Weather	0% 0 of 100	0% 0 of 555	0 of 10

Leads with what is new, across all categories

Questions, answered from the chart.

How many top Reference apps have App Store screenshots that lead with what’s new?

2 of the top 100 Reference apps (2%) have at least one, and 2 of their 566 screenshots (under 1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.

Which Reference apps have App Store screenshots that lead with what’s new?

None of the top ten do. The highest on the chart: Star Gazer - Astronomy Sky Map (#20) and TYPA - Restock Alerts Tracker (#39).

Should my Reference app have App Store screenshots that lead with what’s new?

The chart shows who does it, not whether it would work for your app. 0 of the top ten Reference apps do it (0%), against 2 of the other 90 (2%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

See your own app against this.

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