Medical app screenshots that lead with what’s new
New, now, just added, introducing. Screenshots can change with each release, so they are one place to announce a feature to people who have not installed yet.
From the top 100 free Medical apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
3 of the 548 Medical screenshots read (1%) do this, across 3 of the top 100 apps (3%). 0 of the top ten do it (0%), against 3 of the other 90 (3%): the top ten do it about as often as the rest. Of the 23 categories read so far, Medical is 12th for this. It is most common in Shopping (15% of apps) and least common in Weather (0%).
All 3 examples from the chart.
Every one of the Medical app screenshots that lead with what’s new on the chart, the highest app first.

“We've upgraded to a new app!”

“Now, you can see your insurance & investments here - in one app.”

“New way to learn anatomy”
Real headline examples, word for word.
The words on all 3 that carry any, as each app wrote them.
- Search
“We've upgraded to a new app!”
and use it to start your next sensor.“Libre by Abbott”FreeStyle Libre 3 – US · #39 · screenshot 1 “Now, you can see your insurance & investments here - in one app.”
Guardian® · #45 · screenshot 3“New way to learn anatomy”
Easy Anatomy 3D with Voice AI · #98 · screenshot 1
Top ten Medical apps that do it.
None of the top ten do. The highest app on the chart that does is FreeStyle Libre 3 – US, at #39.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 15% 15 of 100 | 3% 17 of 562 | 0 of 10 |
| Games | 10% 10 of 100 | 2% 10 of 567 | 2 of 10 |
| Entertainment | 9% 9 of 100 | 2% 11 of 544 | 1 of 10 |
| News | 8% 8 of 98 | 2% 8 of 517 | 0 of 10 |
| Photo & Video | 7% 7 of 100 | 1% 7 of 566 | 0 of 10 |
| Lifestyle | 6% 6 of 100 | 1% 6 of 556 | 0 of 10 |
| Sports | 6% 6 of 100 | 1% 7 of 558 | 2 of 10 |
| Utilities | 6% 6 of 100 | 1% 6 of 549 | 0 of 10 |
| Education | 5% 5 of 100 | 1% 6 of 555 | 1 of 10 |
| Food & Drink | 5% 5 of 100 | 1% 5 of 540 | 0 of 10 |
| Productivity | 3% 3 of 99 | 1% 3 of 551 | 0 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 1 of 10 |
| Medical | 3% 3 of 100 | 1% 3 of 548 | 0 of 10 |
| Music | 3% 3 of 100 | 1% 3 of 550 | 0 of 10 |
| Travel | 3% 3 of 100 | 1% 4 of 561 | 1 of 10 |
| Navigation | 2% 2 of 99 | under 1% 2 of 566 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 0 of 10 |
| Reference | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 0 of 10 |
| Finance | 1% 1 of 100 | under 1% 1 of 581 | 1 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 1 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Plain tone100% of these screenshots, against 75% of all Medical screenshots
- Has a headline100% of these screenshots, against 81% of all Medical screenshots
More in meaning
- Plain tone84%
- Leads with a feature79%
- States a benefit74%
- Subline explains the headline27%
- Names its audience22%
- Asks for an action15%
- Leads with an outcome15%
- Subline adds a second benefit13%
- Playful tone7%
- Compares with something5%
- Leads with trust5%
- Technical tone5%
- Leads with price4%
- Urgent tone2%
- Leads with a problem1%
- Leads with who it is for1%
- Premium tone1%
Questions, answered from the chart.
How many top Medical apps have App Store screenshots that lead with what’s new?
Which Medical apps have App Store screenshots that lead with what’s new?
Should my Medical app have App Store screenshots that lead with what’s new?
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