Medical app screenshots with a call to action
Download, start, try, join. A screenshot is a picture and not a button, so a call to action on it can only point at the Get button beside it.
From the top 100 free Medical apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
15% 15 of 100
Screenshots that do it
3% 16 of 548
The top ten
0 of 10 against 15 of the other 90
16 of the 548 Medical screenshots read (3%) do this, across 15 of the top 100 apps (15%). 0 of the top ten do it (0%), against 15 of the other 90 (17%): the top ten do it less than the rest. Of the 23 categories read so far, Medical is 11th for this. It is most common in Finance (32% of apps) and least common in Weather (2%).
12 examples from the chart.
12 of the 16 Medical app screenshots with a call to action, one from each app, the highest on the chart first.
“Start your video call in one tap”
“Get a free coupon to use at the pharmacy”
“Get your pharmacy needs from one place”
“Get expert care, 100% online”
“Download common VA letters and documents”
“We've upgraded to a new app!”
“Get parenting tips”
“Get care when you need it”
“Pre-Register for your appointments”
“Set up Automatic Refills.”
“Get Virtual Care”
“Get Health Care Reminders”
Real headline examples, word for word.
The words on all 16 that carry any, as each app wrote them.
“Start your video call in one tap”
Telehealth by SimplePractice · #12 · screenshot 5“Get a free coupon to use at the pharmacy”
GoodRx: Prescription Savings · #14 · screenshot 4“Get your pharmacy needs from one place”
NimbleRx · #25 · screenshot 3“Get expert care, 100% online”
Ro: Online Healthcare · #27 · screenshot 2“Download common VA letters and documents”
VA: Health and Benefits · #37 · screenshot 5- Search
“We've upgraded to a new app!”
and use it to start your next sensor.“Libre by Abbott”FreeStyle Libre 3 – US · #39 · screenshot 1 “Get parenting tips”
BabyCenter Pregnancy Tracker · #41 · screenshot 6“Get care when you need it”
One Medical · #47 · screenshot 1“Pre-Register for your appointments”
MyHealthONE · #49 · screenshot 3“Set up Automatic Refills.”
Express Scripts · #51 · screenshot 4“Get Virtual Care”
AdventHealth · #61 · screenshot 4“Get Health Care Reminders”
myVCA · #73 · screenshot 2“Get Reminders to Take Your Meds”
RxLocal · #74 · screenshot 2“Sign up for bonus savings”
Hi, Christine! Available Bonus Savings: $3.00SingleCare Rx Pharmacy Coupons · #94 · screenshot 5“start a visit for yourself or someone in your family.”
MDLIVE · #100 · screenshot 3“Get Updates in Real Time”
RxLocal · #74 · screenshot 4
Top ten Medical apps that do it.
None of the top ten do. The highest app on the chart that does is Telehealth by SimplePractice, at #12.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 32% 32 of 100 | 7% 43 of 581 | 2 of 10 |
| Food & Drink | 31% 31 of 100 | 6% 34 of 540 | 4 of 10 |
| Social Networking | 25% 25 of 100 | 5% 28 of 554 | 4 of 10 |
| News | 24% 24 of 98 | 5% 26 of 517 | 4 of 10 |
| Shopping | 22% 22 of 100 | 4% 24 of 562 | 2 of 10 |
| Lifestyle | 19% 19 of 100 | 4% 21 of 556 | 3 of 10 |
| Entertainment | 18% 18 of 100 | 4% 20 of 544 | 2 of 10 |
| Navigation | 17% 17 of 99 | 3% 17 of 566 | 3 of 10 |
| Music | 16% 16 of 100 | 4% 20 of 550 | 4 of 10 |
| Travel | 16% 16 of 100 | 3% 17 of 561 | 1 of 10 |
| Medical | 15% 15 of 100 | 3% 16 of 548 | 0 of 10 |
| Reference | 15% 15 of 100 | 3% 17 of 566 | 3 of 10 |
| Utilities | 14% 14 of 100 | 3% 16 of 549 | 2 of 10 |
| Graphics & Design | 13% 13 of 99 | 2% 14 of 564 | 2 of 10 |
| Health & Fitness | 13% 13 of 100 | 3% 16 of 574 | 0 of 10 |
| Games | 12% 12 of 100 | 2% 12 of 567 | 1 of 10 |
| Sports | 12% 12 of 100 | 2% 12 of 558 | 2 of 10 |
| Education | 11% 11 of 100 | 3% 14 of 555 | 2 of 10 |
| Productivity | 10% 10 of 99 | 2% 10 of 551 | 1 of 10 |
| Business | 10% 10 of 100 | 2% 10 of 554 | 1 of 10 |
| Photo & Video | 9% 9 of 100 | 2% 11 of 566 | 0 of 10 |
| Developer Tools | 8% 8 of 100 | 2% 8 of 507 | 2 of 10 |
| Weather | 2% 2 of 100 | under 1% 2 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Tells you to do something94% of these screenshots, against 49% of all Medical screenshots
- A photograph63% of these screenshots, against 31% of all Medical screenshots
- A person in the picture50% of these screenshots, against 22% of all Medical screenshots
- Plain tone100% of these screenshots, against 75% of all Medical screenshots
- States a benefit63% of these screenshots, against 38% of all Medical screenshots
- Has a headline100% of these screenshots, against 81% of all Medical screenshots
More in meaning
- Plain tone84%
- Leads with a feature79%
- States a benefit74%
- Subline explains the headline27%
- Names its audience22%
- Leads with an outcome15%
- Subline adds a second benefit13%
- Playful tone7%
- Compares with something5%
- Leads with trust5%
- Technical tone5%
- Leads with price4%
- Leads with what is new3%
- Urgent tone2%
- Leads with a problem1%
- Leads with who it is for1%
- Premium tone1%
Questions, answered from the chart.
How many top Medical apps have App Store screenshots with a call to action?
15 of the top 100 Medical apps (15%) have at least one, and 16 of their 548 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Medical apps have App Store screenshots with a call to action?
None of the top ten do. The highest on the chart: Telehealth by SimplePractice (#12), GoodRx: Prescription Savings (#14), NimbleRx (#25), Ro: Online Healthcare (#27) and VA: Health and Benefits (#37), and 10 more.
Should my Medical app have App Store screenshots with a call to action?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Medical apps do it (0%), against 15 of the other 90 (17%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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