Shopping app screenshots with a call to action
Download, start, try, join. A screenshot is a picture and not a button, so a call to action on it can only point at the Get button beside it.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
22% 22 of 100
Screenshots that do it
4% 24 of 562
The top ten
2 of 10 against 20 of the other 90
24 of the 562 Shopping screenshots read (4%) do this, across 22 of the top 100 apps (22%). 2 of the top ten do it (20%), against 20 of the other 90 (22%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 5th for this. It is most common in Finance (32% of apps) and least common in Weather (2%).
12 examples from the chart.
12 of the 24 Shopping app screenshots with a call to action, one from each app, the highest on the chart first.
“Join our 10 million users, saving over $2 billion!”
“Go live and start selling quickly.”
“START COLLECTING WITH $1 PACKS.”
“Get premium benefits”
“Join myWalgreens”
“Earn Big Easy as 1-2-3”
“Get Gift Cards from Top Brands”
“JOIN CHALLENGES FOR NEW WAYS TO EARN POINTS & SAVE”
“Want Top-Tier Benefits?”
“TRY YOUR SELF ON”
“Get your best offer to sell”
“Your CIDER Perks”
Real headline examples, word for word.
The words on all 24 that carry any, as each app wrote them.
“Join our 10 million users, saving over $2 billion!”
“Love this coupon savings! | Love this App”Capital One Shopping: Save Now · #7 · screenshot 6“Go live and start selling quickly.”
Whatnot: Shop, Sell, Connect · #8 · screenshot 4- Pokémon & NBA cards.
“START COLLECTING WITH $1 PACKS.”
Rips by Triumph · #11 · screenshot 5 “Get premium benefits”
Target: Shop. Style. Save. · #14 · screenshot 5“Join myWalgreens”
Earn unlimited 1% Walgreens Cash rewards storewide, even at the pharmacy.Walgreens · #25 · screenshot 2“Earn Big Easy as 1-2-3”
Sign up for free Beat levels Cash outKashKick: Get paid to have fun · #27 · screenshot 3“Get Gift Cards from Top Brands”
Afterpay: Pay over time · #31 · screenshot 5“JOIN CHALLENGES FOR NEW WAYS TO EARN POINTS & SAVE”
Sephora US: Makeup & Skincare · #35 · screenshot 4“Want Top-Tier Benefits?”
Theyre yours when you join the VS & PINK Rewards program for free.Victoria's Secret—Bras & More · #44 · screenshot 1“TRY YOUR SELF ON”
You never know what you'll discover.“You never know what you'll discover.”Poshmark: Shop & Sell Fashion · #48 · screenshot 1“Get your best offer to sell”
CarGurus: Used & New Cars · #50 · screenshot 6“Your CIDER Perks”
Score when you join #cidergangCIDER - Clothing & Fashion · #52 · screenshot 4“Get all of your deals, coupons & rewards in one easy place.”
Safeway Deals & Delivery · #68 · screenshot 2- JOIN TODAY
“MEMBERS UNLOCK MORE”
Join The Nordy Club It’s easy, and free.Nordstrom Rack: Shop Deals · #75 · screenshot 2 “GET EXCLUSIVE ACCESS”
Comfrt: Shop Cozy Clothing · #79 · screenshot 2“Login to your account & sync product wishlists.”
Harbor Freight Tools · #81 · screenshot 6“Get alerts”
on back-in-stock items and when items go on sale.Nordstrom · #82 · screenshot 3“Get access to app-exclusive sales”
ALO · #86 · screenshot 3“Lidl Plus. Download, register and save even more.”
Lidl Plus · #88 · screenshot 1“Join 8M+ Shoppers”
Sharing real savings.Coupert: Coupons & Cash Back · #89 · screenshot 3- Pinduoduo
“Amazing Discounts”
Go Grab Vouchers NowPinduoduo · #92 · screenshot 4 “HAZ TU PRIMERA COMPRA EN LA APP”
TE REGALAMOS UN CUPÓN DE DESCUENTOMercado Libre: Compras Online · #100 · screenshot 1“Join Our Community”
Create, connect, and get inspired with our new members-only destination.Victoria's Secret—Bras & More · #44 · screenshot 2“SHOP IT FIRST”
Get app notifications for new in-store arrivals so you can shop 'em first.Nordstrom Rack: Shop Deals · #75 · screenshot 4
Top ten Shopping apps that do it.
- #7Capital One Shopping: Save Now1 of its 6 screenshots
- #8Whatnot: Shop, Sell, Connect1 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 32% 32 of 100 | 7% 43 of 581 | 2 of 10 |
| Food & Drink | 31% 31 of 100 | 6% 34 of 540 | 4 of 10 |
| Social Networking | 25% 25 of 100 | 5% 28 of 554 | 4 of 10 |
| News | 24% 24 of 98 | 5% 26 of 517 | 4 of 10 |
| Shopping | 22% 22 of 100 | 4% 24 of 562 | 2 of 10 |
| Lifestyle | 19% 19 of 100 | 4% 21 of 556 | 3 of 10 |
| Entertainment | 18% 18 of 100 | 4% 20 of 544 | 2 of 10 |
| Navigation | 17% 17 of 99 | 3% 17 of 566 | 3 of 10 |
| Music | 16% 16 of 100 | 4% 20 of 550 | 4 of 10 |
| Travel | 16% 16 of 100 | 3% 17 of 561 | 1 of 10 |
| Medical | 15% 15 of 100 | 3% 16 of 548 | 0 of 10 |
| Reference | 15% 15 of 100 | 3% 17 of 566 | 3 of 10 |
| Utilities | 14% 14 of 100 | 3% 16 of 549 | 2 of 10 |
| Graphics & Design | 13% 13 of 99 | 2% 14 of 564 | 2 of 10 |
| Health & Fitness | 13% 13 of 100 | 3% 16 of 574 | 0 of 10 |
| Games | 12% 12 of 100 | 2% 12 of 567 | 1 of 10 |
| Sports | 12% 12 of 100 | 2% 12 of 558 | 2 of 10 |
| Education | 11% 11 of 100 | 3% 14 of 555 | 2 of 10 |
| Productivity | 10% 10 of 99 | 2% 10 of 551 | 1 of 10 |
| Business | 10% 10 of 100 | 2% 10 of 554 | 1 of 10 |
| Photo & Video | 9% 9 of 100 | 2% 11 of 566 | 0 of 10 |
| Developer Tools | 8% 8 of 100 | 2% 8 of 507 | 2 of 10 |
| Weather | 2% 2 of 100 | under 1% 2 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Tells you to do something79% of these screenshots, against 50% of all Shopping screenshots
- States a benefit92% of these screenshots, against 64% of all Shopping screenshots
- Headline readable at thumbnail size58% of these screenshots, against 42% of all Shopping screenshots
- Words at the top96% of these screenshots, against 84% of all Shopping screenshots
- Subline explains the headline42% of these screenshots, against 30% of all Shopping screenshots
- Premium tone17% of these screenshots, against 6% of all Shopping screenshots
More in meaning
- Plain tone97%
- States a benefit95%
- Leads with a feature92%
- Subline explains the headline52%
- Playful tone30%
- Subline adds a second benefit30%
- Names its audience28%
- Leads with price25%
- Premium tone20%
- Leads with an outcome17%
- Urgent tone17%
- Leads with what is new15%
- Leads with trust14%
- Leads with who it is for6%
- Compares with something4%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with a call to action?
22 of the top 100 Shopping apps (22%) have at least one, and 24 of their 562 screenshots (4%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with a call to action?
In the top ten: Capital One Shopping: Save Now (#7) and Whatnot: Shop, Sell, Connect (#8). Further down the chart: Rips by Triumph (#11), Target: Shop. Style. Save. (#14), Walgreens (#25), KashKick: Get paid to have fun (#27) and Afterpay: Pay over time (#31), and 15 more.
Should my Shopping app have App Store screenshots with a call to action?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Shopping apps do it (20%), against 20 of the other 90 (22%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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