Entertainment app screenshots with a call to action
Download, start, try, join. A screenshot is a picture and not a button, so a call to action on it can only point at the Get button beside it.
From the top 100 free Entertainment apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
18% 18 of 100
Screenshots that do it
4% 20 of 544
The top ten
2 of 10 against 16 of the other 90
20 of the 544 Entertainment screenshots read (4%) do this, across 18 of the top 100 apps (18%). 2 of the top ten do it (20%), against 16 of the other 90 (18%): the top ten do it about as often as the rest. Of the 23 categories read so far, Entertainment is 7th for this. It is most common in Finance (32% of apps) and least common in Weather (2%).
12 examples from the chart.
12 of the 20 Entertainment app screenshots with a call to action, one from each app, the highest on the chart first.
“Download to watch on the go”
“TikTok Pro - Events”
“GET THE BEST OF NICKELODEON & NICK JR.”
“Speed”
“Download games to your PC”
“STREAM NOW.”
“Download games to your PlayStation console.”
“STREAMING ON FOX ONE”
“DOWNLOAD & LISTEN OFFLINE”
“Explore Game Pass”
“Watch anywhere, anytime”
“START WITH A BONUS”
Real headline examples, word for word.
The words on all 20 that carry any, as each app wrote them.
“Download to watch on the go”
Amazon Prime Video · #1 · screenshot 2“TikTok Pro - Events”
Catch the action, Join the fans!TikTok Pro - Events · #2 · screenshot 1“GET THE BEST OF NICKELODEON & NICK JR.”
Paramount+ · #20 · screenshot 5“Speed”
Download · EpisodesFlickReels - AI Story & Drama · #31 · screenshot 6“Download games to your PC”
Steam Mobile · #35 · screenshot 3“STREAM NOW.”
PAY NEVER.Pluto TV: Watch Free Movies/TV · #38 · screenshot 1“Download games to your PlayStation console.”
PlayStation App · #39 · screenshot 5“STREAMING ON FOX ONE”
Sign up for FOX Nation or sign in with your existing account on the FOX One app.FOX One: Live News, Sports, TV · #42 · screenshot 6“DOWNLOAD & LISTEN OFFLINE”
Pocket FM: Audio Dramas · #43 · screenshot 4“Explore Game Pass”
Join today and claim your benefitsXBOX · #56 · screenshot 3“Watch anywhere, anytime”
Get Google TV on the big screen with the new ChromecastGoogle TV: Watch Movies & TV · #67 · screenshot 4“START WITH A BONUS”
VYBS: Earn Rewards · #69 · screenshot 1“Watch Now”
DramaReels: Dramas and Series · #70 · screenshot 1“ADD Magic”
Akinator · #71 · screenshot 4“Survival Challenge”
Play and get rewardsWePlay - Game and Party · #79 · screenshot 6“GET 1 MONTHLY ROLLOVER TICKET”
with Rewards+Regal: Movie Tickets Made Easy · #93 · screenshot 4“Find Your Next Favorite”
Search, discover, and start watching.HotShort-Dramas&Reels · #94 · screenshot 4“SWITCH ON TO STARZ”
STARZ · #95 · screenshot 1“Download To Watch Anytime”
DramaReels: Dramas and Series · #70 · screenshot 5“WATCH + STREAM NOW”
WE'RE ALL ADULTS HERESTARZ · #95 · screenshot 6
Top ten Entertainment apps that do it.
- #1Amazon Prime Video1 of its 5 screenshots
- #2TikTok Pro - Events1 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 32% 32 of 100 | 7% 43 of 581 | 2 of 10 |
| Food & Drink | 31% 31 of 100 | 6% 34 of 540 | 4 of 10 |
| Social Networking | 25% 25 of 100 | 5% 28 of 554 | 4 of 10 |
| News | 24% 24 of 98 | 5% 26 of 517 | 4 of 10 |
| Shopping | 22% 22 of 100 | 4% 24 of 562 | 2 of 10 |
| Lifestyle | 19% 19 of 100 | 4% 21 of 556 | 3 of 10 |
| Entertainment | 18% 18 of 100 | 4% 20 of 544 | 2 of 10 |
| Navigation | 17% 17 of 99 | 3% 17 of 566 | 3 of 10 |
| Music | 16% 16 of 100 | 4% 20 of 550 | 4 of 10 |
| Travel | 16% 16 of 100 | 3% 17 of 561 | 1 of 10 |
| Medical | 15% 15 of 100 | 3% 16 of 548 | 0 of 10 |
| Reference | 15% 15 of 100 | 3% 17 of 566 | 3 of 10 |
| Utilities | 14% 14 of 100 | 3% 16 of 549 | 2 of 10 |
| Graphics & Design | 13% 13 of 99 | 2% 14 of 564 | 2 of 10 |
| Health & Fitness | 13% 13 of 100 | 3% 16 of 574 | 0 of 10 |
| Games | 12% 12 of 100 | 2% 12 of 567 | 1 of 10 |
| Sports | 12% 12 of 100 | 2% 12 of 558 | 2 of 10 |
| Education | 11% 11 of 100 | 3% 14 of 555 | 2 of 10 |
| Productivity | 10% 10 of 99 | 2% 10 of 551 | 1 of 10 |
| Business | 10% 10 of 100 | 2% 10 of 554 | 1 of 10 |
| Photo & Video | 9% 9 of 100 | 2% 11 of 566 | 0 of 10 |
| Developer Tools | 8% 8 of 100 | 2% 8 of 507 | 2 of 10 |
| Weather | 2% 2 of 100 | under 1% 2 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Tells you to do something75% of these screenshots, against 45% of all Entertainment screenshots
- Headline readable at thumbnail size55% of these screenshots, against 27% of all Entertainment screenshots
- Has a subline50% of these screenshots, against 26% of all Entertainment screenshots
- Headline under five words75% of these screenshots, against 55% of all Entertainment screenshots
- Subline adds a second benefit25% of these screenshots, against 5% of all Entertainment screenshots
- Headline on one line30% of these screenshots, against 13% of all Entertainment screenshots
More in meaning
- Plain tone93%
- Leads with a feature87%
- States a benefit80%
- Playful tone32%
- Subline explains the headline32%
- Premium tone23%
- Subline adds a second benefit20%
- Names its audience14%
- Leads with an outcome11%
- Leads with price10%
- Urgent tone10%
- Leads with what is new9%
- Leads with who it is for8%
- Compares with something4%
- Leads with trust3%
- Technical tone2%
- Leads with a problem1%
Questions, answered from the chart.
How many top Entertainment apps have App Store screenshots with a call to action?
18 of the top 100 Entertainment apps (18%) have at least one, and 20 of their 544 screenshots (4%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Entertainment apps have App Store screenshots with a call to action?
In the top ten: Amazon Prime Video (#1) and TikTok Pro - Events (#2). Further down the chart: Paramount+ (#20), FlickReels - AI Story & Drama (#31), Steam Mobile (#35), Pluto TV: Watch Free Movies/TV (#38) and PlayStation App (#39), and 11 more.
Should my Entertainment app have App Store screenshots with a call to action?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Entertainment apps do it (20%), against 16 of the other 90 (18%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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