Games app screenshots with a call to action
Download, start, try, join. A screenshot is a picture and not a button, so a call to action on it can only point at the Get button beside it.
From the top 100 free Games apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
12% 12 of 100
Screenshots that do it
2% 12 of 567
The top ten
1 of 10 against 11 of the other 90
12 of the 567 Games screenshots read (2%) do this, across 12 of the top 100 apps (12%). 1 of the top ten do it (10%), against 11 of the other 90 (12%): the top ten do it about as often as the rest. Of the 23 categories read so far, Games is 16th for this. It is most common in Finance (32% of apps) and least common in Weather (2%).
All 12 examples from the chart.
Every one of the Games app screenshots with a call to action on the chart, the highest app first.
“CLIMB THE LEADERBOARD”
“JOIN EVENTS WIN REWARDS”
“Play Now”
“PLAY”
“START WITH A BIG BONUS!”
“JUST $1”
“Minigames”
“PLAY NOW !”
“CLIMB THE LEADERBOARD”
“GET YOUR DAILY REWARDS!”
“JOIN SOCIAL ACTIVITIES”
“DAILY BONUSES, PROMOS & REWARDS SIGN-UP BONUS JUST FOR JOINING!”
Real headline examples, word for word.
The words on all 12 that carry any, as each app wrote them.
“CLIMB THE LEADERBOARD”
Battle players worldwide or start a private board.All Dubs · #10 · screenshot 5“JOIN EVENTS WIN REWARDS”
Mahjong Rumble: Win Real Cash · #45 · screenshot 3“Play Now”
Candy Crush Saga · #48 · screenshot 1“PLAY”
Solitaire Cash: Win Real Money · #55 · screenshot 2“START WITH A BIG BONUS!”
Cider Casino - Real Money · #58 · screenshot 4- Start for
“JUST $1”
CrownCards - Trading Cards · #64 · screenshot 3 - Play
“Minigames”
Woodoku Blast: Block Puzzle · #68 · screenshot 6 “PLAY NOW !”
Cube Land Puzzle Game · #84 · screenshot 6“CLIMB THE LEADERBOARD”
Battle players worldwide or start a private board.82-0.com · #86 · screenshot 6“GET YOUR DAILY REWARDS!”
Cash Avalanche:Casino Slot · #87 · screenshot 2“JOIN SOCIAL ACTIVITIES”
Sunday City: Life Simulator · #88 · screenshot 4“DAILY BONUSES, PROMOS & REWARDS SIGN-UP BONUS JUST FOR JOINING!”
CrownCoins Casino · #100 · screenshot 5
Top ten Games apps that do it.
- #10All Dubs1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 32% 32 of 100 | 7% 43 of 581 | 2 of 10 |
| Food & Drink | 31% 31 of 100 | 6% 34 of 540 | 4 of 10 |
| Social Networking | 25% 25 of 100 | 5% 28 of 554 | 4 of 10 |
| News | 24% 24 of 98 | 5% 26 of 517 | 4 of 10 |
| Shopping | 22% 22 of 100 | 4% 24 of 562 | 2 of 10 |
| Lifestyle | 19% 19 of 100 | 4% 21 of 556 | 3 of 10 |
| Entertainment | 18% 18 of 100 | 4% 20 of 544 | 2 of 10 |
| Navigation | 17% 17 of 99 | 3% 17 of 566 | 3 of 10 |
| Music | 16% 16 of 100 | 4% 20 of 550 | 4 of 10 |
| Travel | 16% 16 of 100 | 3% 17 of 561 | 1 of 10 |
| Medical | 15% 15 of 100 | 3% 16 of 548 | 0 of 10 |
| Reference | 15% 15 of 100 | 3% 17 of 566 | 3 of 10 |
| Utilities | 14% 14 of 100 | 3% 16 of 549 | 2 of 10 |
| Graphics & Design | 13% 13 of 99 | 2% 14 of 564 | 2 of 10 |
| Health & Fitness | 13% 13 of 100 | 3% 16 of 574 | 0 of 10 |
| Games | 12% 12 of 100 | 2% 12 of 567 | 1 of 10 |
| Sports | 12% 12 of 100 | 2% 12 of 558 | 2 of 10 |
| Education | 11% 11 of 100 | 3% 14 of 555 | 2 of 10 |
| Productivity | 10% 10 of 99 | 2% 10 of 551 | 1 of 10 |
| Business | 10% 10 of 100 | 2% 10 of 554 | 1 of 10 |
| Photo & Video | 9% 9 of 100 | 2% 11 of 566 | 0 of 10 |
| Developer Tools | 8% 8 of 100 | 2% 8 of 507 | 2 of 10 |
| Weather | 2% 2 of 100 | under 1% 2 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Headline in capitals83% of these screenshots, against 47% of all Games screenshots
- Dark58% of these screenshots, against 26% of all Games screenshots
- Tells you to do something75% of these screenshots, against 43% of all Games screenshots
- Headline on one line67% of these screenshots, against 37% of all Games screenshots
- Phone drawn50% of these screenshots, against 20% of all Games screenshots
- Purple33% of these screenshots, against 5% of all Games screenshots
More in meaning
- Leads with a feature71%
- Plain tone66%
- States a benefit59%
- Playful tone48%
- Urgent tone19%
- Leads with an outcome17%
- Leads with trust11%
- Leads with what is new10%
- Subline explains the headline9%
- Subline adds a second benefit8%
- Premium tone7%
- Names its audience6%
- Compares with something3%
- Leads with a problem3%
- Leads with price1%
- Leads with who it is for1%
Questions, answered from the chart.
How many top Games apps have App Store screenshots with a call to action?
12 of the top 100 Games apps (12%) have at least one, and 12 of their 567 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Games apps have App Store screenshots with a call to action?
In the top ten: All Dubs (#10). Further down the chart: Mahjong Rumble: Win Real Cash (#45), Candy Crush Saga (#48), Solitaire Cash: Win Real Money (#55), Cider Casino - Real Money (#58) and CrownCards - Trading Cards (#64), and 6 more.
Should my Games app have App Store screenshots with a call to action?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Games apps do it (10%), against 11 of the other 90 (12%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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