Games app screenshots that make a comparison
Better than, unlike, instead of. A comparison borrows what the reader already knows: the old way, the usual price, the other kind of app.
From the top 100 free Games apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
3 of the 567 Games screenshots read (1%) do this, across 3 of the top 100 apps (3%). 0 of the top ten do it (0%), against 3 of the other 90 (3%): the top ten do it about as often as the rest. Of the 23 categories read so far, Games is 21st for this. It is most common in Finance (17% of apps) and least common in Travel (2%).
All 3 examples from the chart.
Every one of the Games app screenshots that make a comparison on the chart, the highest app first.

“AMERICA'S TOP-RATED SOCIAL CASINO”

“TAKE ON THE CHALLENGE”

“#1 SOCIAL CASINO”
Real headline examples, word for word.
The words on all 3 that carry any, as each app wrote them.
“AMERICA'S TOP-RATED SOCIAL CASINO”
Cider Casino - Real Money · #58 · screenshot 1“TAKE ON THE CHALLENGE”
Beat their squad. Prove yours is better.82-0.com · #86 · screenshot 5“#1 SOCIAL CASINO”
In the USCrownCoins Casino · #100 · screenshot 1
Top ten Games apps that do it.
None of the top ten do. The highest app on the chart that does is Cider Casino - Real Money, at #58.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 17% 17 of 100 | 3% 18 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 3% 18 of 555 | 4 of 10 |
| Sports | 14% 14 of 100 | 3% 15 of 558 | 1 of 10 |
| Weather | 11% 11 of 100 | 2% 11 of 555 | 3 of 10 |
| News | 9% 9 of 98 | 2% 9 of 517 | 0 of 10 |
| Productivity | 9% 9 of 99 | 2% 11 of 551 | 2 of 10 |
| Food & Drink | 9% 9 of 100 | 2% 9 of 540 | 2 of 10 |
| Reference | 9% 9 of 100 | 2% 11 of 566 | 1 of 10 |
| Social Networking | 9% 9 of 100 | 2% 9 of 554 | 0 of 10 |
| Music | 8% 8 of 100 | 1% 8 of 550 | 1 of 10 |
| Health & Fitness | 7% 7 of 100 | 1% 7 of 574 | 1 of 10 |
| Lifestyle | 7% 7 of 100 | 1% 7 of 556 | 1 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 0 of 10 |
| Business | 6% 6 of 100 | 1% 6 of 554 | 1 of 10 |
| Navigation | 5% 5 of 99 | 1% 5 of 566 | 0 of 10 |
| Medical | 5% 5 of 100 | 1% 6 of 548 | 0 of 10 |
| Photo & Video | 5% 5 of 100 | 1% 5 of 566 | 1 of 10 |
| Utilities | 5% 5 of 100 | 1% 5 of 549 | 0 of 10 |
| Entertainment | 4% 4 of 100 | 1% 4 of 544 | 0 of 10 |
| Shopping | 4% 4 of 100 | 1% 4 of 562 | 0 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 0 of 10 |
| Travel | 2% 2 of 100 | under 1% 2 of 561 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Phone drawn100% of these screenshots, against 20% of all Games screenshots
- Headline in capitals100% of these screenshots, against 47% of all Games screenshots
- Has a headline100% of these screenshots, against 76% of all Games screenshots
- Screen fills the picture100% of these screenshots, against 95% of all Games screenshots
More in meaning
- Leads with a feature71%
- Plain tone66%
- States a benefit59%
- Playful tone48%
- Urgent tone19%
- Leads with an outcome17%
- Asks for an action12%
- Leads with trust11%
- Leads with what is new10%
- Subline explains the headline9%
- Subline adds a second benefit8%
- Premium tone7%
- Names its audience6%
- Leads with a problem3%
- Leads with price1%
- Leads with who it is for1%
Questions, answered from the chart.
How many top Games apps have App Store screenshots that make a comparison?
Which Games apps have App Store screenshots that make a comparison?
Should my Games app have App Store screenshots that make a comparison?
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