Business app screenshots that make a comparison
Better than, unlike, instead of. A comparison borrows what the reader already knows: the old way, the usual price, the other kind of app.
From the top 100 free Business apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
6% 6 of 100
Screenshots that do it
1% 6 of 554
The top ten
1 of 10 against 5 of the other 90
6 of the 554 Business screenshots read (1%) do this, across 6 of the top 100 apps (6%). 1 of the top ten do it (10%), against 5 of the other 90 (6%): the top ten do it about as often as the rest. Of the 23 categories read so far, Business is 14th for this. It is most common in Finance (17% of apps) and least common in Travel (2%).
All 6 examples from the chart.
Every one of the Business app screenshots that make a comparison on the chart, the highest app first.
“Get hired 30% faster with the app*”
“Get hired with the #1 rated job search app.*”
“Use your vehicle to make money without delivering food or passengers.”
“A better gig experience. Drive with Veho.”
“The #1 Digital Business Card App”
“No.1”
Real headline examples, word for word.
The words on all 6 that carry any, as each app wrote them.
“Get hired 30% faster with the app*”
*Indeed app users get hired 30% faster than Indeed web users, on average. Indeed data (US)Indeed Job Search · #2 · screenshot 1“Get hired with the #1 rated job search app.*”
ZipRecruiter Job Search · #25 · screenshot 1“Use your vehicle to make money without delivering food or passengers.”
Roadie Driver · #41 · screenshot 2“A better gig experience. Drive with Veho.”
Veho Driver · #51 · screenshot 1“The #1 Digital Business Card App”
Blinq: Digital Business Card · #61 · screenshot 1“No.1”
Mobile Scanner in the U.S.iScanner: PDF Document Scanner · #66 · screenshot 2
Top ten Business apps that do it.
- #2Indeed Job Search1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 17% 17 of 100 | 3% 18 of 581 | 1 of 10 |
| Education | 16% 16 of 100 | 3% 18 of 555 | 4 of 10 |
| Sports | 14% 14 of 100 | 3% 15 of 558 | 1 of 10 |
| Weather | 11% 11 of 100 | 2% 11 of 555 | 3 of 10 |
| News | 9% 9 of 98 | 2% 9 of 517 | 0 of 10 |
| Productivity | 9% 9 of 99 | 2% 11 of 551 | 2 of 10 |
| Food & Drink | 9% 9 of 100 | 2% 9 of 540 | 2 of 10 |
| Reference | 9% 9 of 100 | 2% 11 of 566 | 1 of 10 |
| Social Networking | 9% 9 of 100 | 2% 9 of 554 | 0 of 10 |
| Music | 8% 8 of 100 | 1% 8 of 550 | 1 of 10 |
| Health & Fitness | 7% 7 of 100 | 1% 7 of 574 | 1 of 10 |
| Lifestyle | 7% 7 of 100 | 1% 7 of 556 | 1 of 10 |
| Graphics & Design | 6% 6 of 99 | 1% 6 of 564 | 0 of 10 |
| Business | 6% 6 of 100 | 1% 6 of 554 | 1 of 10 |
| Navigation | 5% 5 of 99 | 1% 5 of 566 | 0 of 10 |
| Medical | 5% 5 of 100 | 1% 6 of 548 | 0 of 10 |
| Photo & Video | 5% 5 of 100 | 1% 5 of 566 | 1 of 10 |
| Utilities | 5% 5 of 100 | 1% 5 of 549 | 0 of 10 |
| Entertainment | 4% 4 of 100 | 1% 4 of 544 | 0 of 10 |
| Shopping | 4% 4 of 100 | 1% 4 of 562 | 0 of 10 |
| Developer Tools | 3% 3 of 100 | 1% 3 of 507 | 0 of 10 |
| Games | 3% 3 of 100 | 1% 3 of 567 | 0 of 10 |
| Travel | 2% 2 of 100 | under 1% 2 of 561 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Uses a number67% of these screenshots, against 5% of all Business screenshots
- Ranking claim50% of these screenshots, against 3% of all Business screenshots
- Star rating shown50% of these screenshots, against 4% of all Business screenshots
- Phone cut off at the foot67% of these screenshots, against 21% of all Business screenshots
- A photograph83% of these screenshots, against 39% of all Business screenshots
- Teal50% of these screenshots, against 8% of all Business screenshots
More in meaning
- Plain tone90%
- Leads with a feature84%
- States a benefit84%
- Subline explains the headline36%
- Leads with an outcome34%
- Names its audience21%
- Subline adds a second benefit15%
- Asks for an action10%
- Playful tone9%
- Urgent tone8%
- Leads with trust7%
- Leads with who it is for6%
- Leads with a problem5%
- Leads with what is new3%
- Technical tone2%
- Leads with price1%
- Premium tone1%
Questions, answered from the chart.
How many top Business apps have App Store screenshots that make a comparison?
6 of the top 100 Business apps (6%) have at least one, and 6 of their 554 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Business apps have App Store screenshots that make a comparison?
In the top ten: Indeed Job Search (#2). Further down the chart: ZipRecruiter Job Search (#25), Roadie Driver (#41), Veho Driver (#51), Blinq: Digital Business Card (#61) and iScanner: PDF Document Scanner (#66).
Should my Business app have App Store screenshots that make a comparison?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Business apps do it (10%), against 5 of the other 90 (6%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
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