Business app screenshots that lead with what’s new

New, now, just added, introducing. Screenshots can change with each release, so they are one place to announce a feature to people who have not installed yet.

From the top 100 free Business apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it

3% 3 of 100

Screenshots that do it

1% 3 of 554

The top ten

1 of 10 against 2 of the other 90

3 of the 554 Business screenshots read (1%) do this, across 3 of the top 100 apps (3%). 1 of the top ten do it (10%), against 2 of the other 90 (2%): the top ten do it about as often as the rest. Of the 23 categories read so far, Business is 12th for this. It is most common in Shopping (15% of apps) and least common in Weather (0%).

All 3 examples from the chart.

Every one of the Business app screenshots that lead with what’s new on the chart, the highest app first.

MyWalmart App Store screenshot 2, headline “A new homepage, with action and info, just for you.”. Leads with what is new. — **MyWalmart**#60 in Business · screenshot 2“A new homepage, with action and info, just for you.”

All 3 on the wall

Real headline examples, word for word.

The words on all 3 that carry any, as each app wrote them.

“Introducing your personal career coach”Indeed Job Search · #2 · screenshot 3
“A new homepage, with action and info, just for you.”MyWalmart · #60 · screenshot 2
“New way to sell online”Grow your business through TikTok ShopTikTok Shop Seller Center · #73 · screenshot 2

Top ten Business apps that do it.

#2Indeed Job Search1 of its 6 screenshots

The same tactic in other categories.

Category	Apps that do it	Screenshots	Top ten
Shopping	15% 15 of 100	3% 17 of 562	0 of 10
Games	10% 10 of 100	2% 10 of 567	2 of 10
Entertainment	9% 9 of 100	2% 11 of 544	1 of 10
News	8% 8 of 98	2% 8 of 517	0 of 10
Photo & Video	7% 7 of 100	1% 7 of 566	0 of 10
Lifestyle	6% 6 of 100	1% 6 of 556	0 of 10
Sports	6% 6 of 100	1% 7 of 558	2 of 10
Utilities	6% 6 of 100	1% 6 of 549	0 of 10
Education	5% 5 of 100	1% 6 of 555	1 of 10
Food & Drink	5% 5 of 100	1% 5 of 540	0 of 10
Productivity	3% 3 of 99	1% 3 of 551	0 of 10
Business	3% 3 of 100	1% 3 of 554	1 of 10
Medical	3% 3 of 100	1% 3 of 548	0 of 10
Music	3% 3 of 100	1% 3 of 550	0 of 10
Travel	3% 3 of 100	1% 4 of 561	1 of 10
Navigation	2% 2 of 99	under 1% 2 of 566	0 of 10
Developer Tools	2% 2 of 100	under 1% 2 of 507	0 of 10
Reference	2% 2 of 100	under 1% 2 of 566	0 of 10
Social Networking	2% 2 of 100	under 1% 2 of 554	0 of 10
Graphics & Design	1% 1 of 99	under 1% 1 of 564	0 of 10
Finance	1% 1 of 100	under 1% 1 of 581	1 of 10
Health & Fitness	1% 1 of 100	under 1% 1 of 574	1 of 10
Weather	0% 0 of 100	0% 0 of 555	0 of 10

Leads with what is new, across all categories

Often on the same screenshot

Says “you” or “your”100% of these screenshots, against 36% of all Business screenshots
Gradient background100% of these screenshots, against 44% of all Business screenshots
Words at the top100% of these screenshots, against 81% of all Business screenshots
Phone drawn100% of these screenshots, against 84% of all Business screenshots
Has a headline100% of these screenshots, against 87% of all Business screenshots

Questions, answered from the chart.

How many top Business apps have App Store screenshots that lead with what’s new?

3 of the top 100 Business apps (3%) have at least one, and 3 of their 554 screenshots (1%) do it. Counted from the US App Store’s top free chart on October 9, 2026.

Which Business apps have App Store screenshots that lead with what’s new?

In the top ten: Indeed Job Search (#2). Further down the chart: MyWalmart (#60) and TikTok Shop Seller Center (#73).

Should my Business app have App Store screenshots that lead with what’s new?

The chart shows who does it, not whether it would work for your app. 1 of the top ten Business apps do it (10%), against 2 of the other 90 (2%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

See your own app against this.

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