Shopping app screenshots that lead with what’s new
New, now, just added, introducing. Screenshots can change with each release, so they are one place to announce a feature to people who have not installed yet.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
15% 15 of 100
Screenshots that do it
3% 17 of 562
The top ten
0 of 10 against 15 of the other 90
17 of the 562 Shopping screenshots read (3%) do this, across 15 of the top 100 apps (15%). 0 of the top ten do it (0%), against 15 of the other 90 (17%): the top ten do it less than the rest. Of the 23 categories read so far, Shopping is 1st for this. It is most common in Shopping (15% of apps) and least common in Weather (0%).
12 examples from the chart.
12 of the 17 Shopping app screenshots that lead with what’s new, one from each app, the highest on the chart first.
“Fresh finds all around”
“GET FIRST DIBS ON NEW ARRIVALS”
“NEW Look, NEW Deals, BIG savings!!”
“NEW BUYER BENEFITS”
“Tap into what’s new and trending now”
“INTRODUCING NOVA”
“SHOP THE LATEST INNOVATIONS FROM NIKE”
“New + Now”
“Fresh finds. Every day”
“FIND THE LATEST ADIDAS SNEAKERS”
“THE NEW WAY TO GET YOUR HANDS ON LUXURY”
“Discover new faves from our family of brands”
Real headline examples, word for word.
The words on all 17 that carry any, as each app wrote them.
“Fresh finds all around”
Target: Shop. Style. Save. · #14 · screenshot 6“GET FIRST DIBS ON NEW ARRIVALS”
Quince: Luxury Essentials · #16 · screenshot 3“NEW Look, NEW Deals, BIG savings!!”
Circle K · #23 · screenshot 2“NEW BUYER BENEFITS”
Worry-Free Shopping & Exclusive DiscountDHgate-Online Wholesale Stores · #37 · screenshot 2“Tap into what’s new and trending now”
Bath & Body Works | B&BW · #38 · screenshot 1- NEW FEATURE
“INTRODUCING NOVA”
YOUR PERFORMANCE UNIFORMFashion Nova: Trendy Shopping · #39 · screenshot 5 “SHOP THE LATEST INNOVATIONS FROM NIKE”
Nike: Engineered for Athletes · #41 · screenshot 1“New + Now”
Your go-to destination for all things VS including the latest drops, newest styles,“I’ve Tried All Sorts of Brands— I Always Come Back to VS.”Victoria's Secret—Bras & More · #44 · screenshot 3“Fresh finds. Every day”
Vintage, luxury, and trending pieces from real closetsPoshmark: Shop & Sell Fashion · #48 · screenshot 3“FIND THE LATEST ADIDAS SNEAKERS”
adidas: Shop Shoes & Clothing · #60 · screenshot 3“THE NEW WAY TO GET YOUR HANDS ON LUXURY”
From Tissot to Patek watches, and Coach to Hermes bags. All in one app.IcyBox · #63 · screenshot 1“Discover new faves from our family of brands”
Old Navy: Shop for New Clothes · #65 · screenshot 3“Always New Drops And The Latest Activewear Trends”
Halara · #71 · screenshot 5“All the New Arrivals”
Be the first to shop our latest drops, trends, and restocks.AE + Aerie · #73 · screenshot 2“Discover what's new with curated collections.”
GOAT – Sneakers & Apparel · #94 · screenshot 4“LATEST DROPS”
Explore new collections & classic stylesNike: Engineered for Athletes · #41 · screenshot 4“MEET YOUR NEW ITEM”
Revealed instantly. Authenticity guaranteed.IcyBox · #63 · screenshot 5
Top ten Shopping apps that do it.
None of the top ten do. The highest app on the chart that does is Target: Shop. Style. Save., at #14.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 15% 15 of 100 | 3% 17 of 562 | 0 of 10 |
| Games | 10% 10 of 100 | 2% 10 of 567 | 2 of 10 |
| Entertainment | 9% 9 of 100 | 2% 11 of 544 | 1 of 10 |
| News | 8% 8 of 98 | 2% 8 of 517 | 0 of 10 |
| Photo & Video | 7% 7 of 100 | 1% 7 of 566 | 0 of 10 |
| Lifestyle | 6% 6 of 100 | 1% 6 of 556 | 0 of 10 |
| Sports | 6% 6 of 100 | 1% 7 of 558 | 2 of 10 |
| Utilities | 6% 6 of 100 | 1% 6 of 549 | 0 of 10 |
| Education | 5% 5 of 100 | 1% 6 of 555 | 1 of 10 |
| Food & Drink | 5% 5 of 100 | 1% 5 of 540 | 0 of 10 |
| Productivity | 3% 3 of 99 | 1% 3 of 551 | 0 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 1 of 10 |
| Medical | 3% 3 of 100 | 1% 3 of 548 | 0 of 10 |
| Music | 3% 3 of 100 | 1% 3 of 550 | 0 of 10 |
| Travel | 3% 3 of 100 | 1% 4 of 561 | 1 of 10 |
| Navigation | 2% 2 of 99 | under 1% 2 of 566 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 0 of 10 |
| Reference | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 0 of 10 |
| Finance | 1% 1 of 100 | under 1% 1 of 581 | 1 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 1 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- A person in the picture65% of these screenshots, against 31% of all Shopping screenshots
- A photograph100% of these screenshots, against 71% of all Shopping screenshots
- Headline in capitals47% of these screenshots, against 20% of all Shopping screenshots
- Says “I” or “my”18% of these screenshots, against 4% of all Shopping screenshots
- Star rating shown24% of these screenshots, against 12% of all Shopping screenshots
- Words at the top94% of these screenshots, against 84% of all Shopping screenshots
More in meaning
- Plain tone97%
- States a benefit95%
- Leads with a feature92%
- Subline explains the headline52%
- Playful tone30%
- Subline adds a second benefit30%
- Names its audience28%
- Leads with price25%
- Asks for an action22%
- Premium tone20%
- Leads with an outcome17%
- Urgent tone17%
- Leads with trust14%
- Leads with who it is for6%
- Compares with something4%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots that lead with what’s new?
15 of the top 100 Shopping apps (15%) have at least one, and 17 of their 562 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots that lead with what’s new?
None of the top ten do. The highest on the chart: Target: Shop. Style. Save. (#14), Quince: Luxury Essentials (#16), Circle K (#23), DHgate-Online Wholesale Stores (#37) and Bath & Body Works | B&BW (#38), and 10 more.
Should my Shopping app have App Store screenshots that lead with what’s new?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Shopping apps do it (0%), against 15 of the other 90 (17%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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