Games app screenshots that lead with what’s new
New, now, just added, introducing. Screenshots can change with each release, so they are one place to announce a feature to people who have not installed yet.
From the top 100 free Games apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
10% 10 of 100
Screenshots that do it
2% 10 of 567
The top ten
2 of 10 against 8 of the other 90
10 of the 567 Games screenshots read (2%) do this, across 10 of the top 100 apps (10%). 2 of the top ten do it (20%), against 8 of the other 90 (9%): the top ten do it more than the rest. Of the 23 categories read so far, Games is 2nd for this. It is most common in Shopping (15% of apps) and least common in Weather (0%).
All 10 examples from the chart.
Every one of the Games app screenshots that lead with what’s new on the chart, the highest app first.
“New Logic Puzzle”
“ENJOY NEW LEVELS!”
“Discover new fun scenes”
“New Life”
“EXPLORE NEW LEVELS!”
“NEW LOCATIONS TO EXPLORE”
“Launch”
“New Puzzles Every Day!”
“NEW”
“ENJOY NEW LEVELS!”
Real headline examples, word for word.
The words on all 10 that carry any, as each app wrote them.
“New Logic Puzzle”
Meowdoku! · #1 · screenshot 2“ENJOY NEW LEVELS!”
Smash Fest! · #8 · screenshot 3“Discover new fun scenes”
Disney Solitaire · #15 · screenshot 2“New Life”
Gossip Harbor®: Merge & Story · #17 · screenshot 3“EXPLORE NEW LEVELS!”
Bus Traffic Fever! · #18 · screenshot 5“NEW LOCATIONS TO EXPLORE”
Fortnite · #30 · screenshot 4“Launch”
Tasty Travels: Merge Game · #31 · screenshot 1“New Puzzles Every Day!”
Jigsawcard Solitaire Puzzle · #63 · screenshot 4“NEW”
TOURNAMENTToon Blast · #79 · screenshot 3“ENJOY NEW LEVELS!”
Match Factory! · #89 · screenshot 5
Top ten Games apps that do it.
- #1Meowdoku!1 of its 6 screenshots
- #8Smash Fest!1 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 15% 15 of 100 | 3% 17 of 562 | 0 of 10 |
| Games | 10% 10 of 100 | 2% 10 of 567 | 2 of 10 |
| Entertainment | 9% 9 of 100 | 2% 11 of 544 | 1 of 10 |
| News | 8% 8 of 98 | 2% 8 of 517 | 0 of 10 |
| Photo & Video | 7% 7 of 100 | 1% 7 of 566 | 0 of 10 |
| Lifestyle | 6% 6 of 100 | 1% 6 of 556 | 0 of 10 |
| Sports | 6% 6 of 100 | 1% 7 of 558 | 2 of 10 |
| Utilities | 6% 6 of 100 | 1% 6 of 549 | 0 of 10 |
| Education | 5% 5 of 100 | 1% 6 of 555 | 1 of 10 |
| Food & Drink | 5% 5 of 100 | 1% 5 of 540 | 0 of 10 |
| Productivity | 3% 3 of 99 | 1% 3 of 551 | 0 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 1 of 10 |
| Medical | 3% 3 of 100 | 1% 3 of 548 | 0 of 10 |
| Music | 3% 3 of 100 | 1% 3 of 550 | 0 of 10 |
| Travel | 3% 3 of 100 | 1% 4 of 561 | 1 of 10 |
| Navigation | 2% 2 of 99 | under 1% 2 of 566 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 0 of 10 |
| Reference | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 0 of 10 |
| Finance | 1% 1 of 100 | under 1% 1 of 581 | 1 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 1 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Rounded headline type80% of these screenshots, against 41% of all Games screenshots
- Words at the bottom80% of these screenshots, against 47% of all Games screenshots
- Headline under five words100% of these screenshots, against 69% of all Games screenshots
- Playful tone50% of these screenshots, against 20% of all Games screenshots
- Has a headline100% of these screenshots, against 76% of all Games screenshots
- Orange50% of these screenshots, against 28% of all Games screenshots
More in meaning
- Leads with a feature71%
- Plain tone66%
- States a benefit59%
- Playful tone48%
- Urgent tone19%
- Leads with an outcome17%
- Asks for an action12%
- Leads with trust11%
- Subline explains the headline9%
- Subline adds a second benefit8%
- Premium tone7%
- Names its audience6%
- Compares with something3%
- Leads with a problem3%
- Leads with price1%
- Leads with who it is for1%
Questions, answered from the chart.
How many top Games apps have App Store screenshots that lead with what’s new?
10 of the top 100 Games apps (10%) have at least one, and 10 of their 567 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Games apps have App Store screenshots that lead with what’s new?
In the top ten: Meowdoku! (#1) and Smash Fest! (#8). Further down the chart: Disney Solitaire (#15), Gossip Harbor®: Merge & Story (#17), Bus Traffic Fever! (#18), Fortnite (#30) and Tasty Travels: Merge Game (#31), and 3 more.
Should my Games app have App Store screenshots that lead with what’s new?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Games apps do it (20%), against 8 of the other 90 (9%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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