News app screenshots that lead with what’s new
New, now, just added, introducing. Screenshots can change with each release, so they are one place to announce a feature to people who have not installed yet.
From the top 98 free News apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
8 of the 517 News screenshots read (2%) do this, across 8 of the top 98 apps (8%). 0 of the top ten do it (0%), against 8 of the other 88 (9%): the top ten do it about as often as the rest. Of the 23 categories read so far, News is 4th for this. It is most common in Shopping (15% of apps) and least common in Weather (0%).
All 8 examples from the chart.
Every one of the News app screenshots that lead with what’s new on the chart, the highest app first.

“Breaking News”

“Enjoy the same app, now in dark mode”

“Breaking news”

“New Ideas, Every Day”

“New original true crime shows”

“GIAO DIỆN MỚI TỐI ƯU TRẢI NGHIỆM”

“NOW AVAILABLE: LIVE AUDIO, 24/7”

“A new app experience from Boston Herald”
Real headline examples, word for word.
The words on all 8 that carry any, as each app wrote them.
“Breaking News”
Stay connected to the stories that matter.The Wall Street Journal News · #18 · screenshot 1“Enjoy the same app, now in dark mode”
NPR: National & Local News · #23 · screenshot 6“Breaking news”
Get the factsAP News · #33 · screenshot 2“New Ideas, Every Day”
Thoughtfully curated by Atlantic editorsThe Atlantic Magazine · #41 · screenshot 4“New original true crime shows”
TrueShort - Stream True Crime · #46 · screenshot 2“GIAO DIỆN MỚI TỐI ƯU TRẢI NGHIỆM”
CẬP NHẬT TIN TỨC MỚI DỄ DÀNG - NHANH CHÓNGThanh niên Việt Nam · #48 · screenshot 1“NOW AVAILABLE: LIVE AUDIO, 24/7”
LISTEN TO THE CBS NEWS AUDIO STREAM FOR LIVE, 24/7 COVERAGE ON-THE-GOCBS News: Live Breaking News · #65 · screenshot 6“A new app experience from Boston Herald”
Boston Herald · #83 · screenshot 1
Top ten News apps that do it.
None of the top ten do. The highest app on the chart that does is The Wall Street Journal News, at #18.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 15% 15 of 100 | 3% 17 of 562 | 0 of 10 |
| Games | 10% 10 of 100 | 2% 10 of 567 | 2 of 10 |
| Entertainment | 9% 9 of 100 | 2% 11 of 544 | 1 of 10 |
| News | 8% 8 of 98 | 2% 8 of 517 | 0 of 10 |
| Photo & Video | 7% 7 of 100 | 1% 7 of 566 | 0 of 10 |
| Lifestyle | 6% 6 of 100 | 1% 6 of 556 | 0 of 10 |
| Sports | 6% 6 of 100 | 1% 7 of 558 | 2 of 10 |
| Utilities | 6% 6 of 100 | 1% 6 of 549 | 0 of 10 |
| Education | 5% 5 of 100 | 1% 6 of 555 | 1 of 10 |
| Food & Drink | 5% 5 of 100 | 1% 5 of 540 | 0 of 10 |
| Productivity | 3% 3 of 99 | 1% 3 of 551 | 0 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 1 of 10 |
| Medical | 3% 3 of 100 | 1% 3 of 548 | 0 of 10 |
| Music | 3% 3 of 100 | 1% 3 of 550 | 0 of 10 |
| Travel | 3% 3 of 100 | 1% 4 of 561 | 1 of 10 |
| Navigation | 2% 2 of 99 | under 1% 2 of 566 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 0 of 10 |
| Reference | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 0 of 10 |
| Finance | 1% 1 of 100 | under 1% 1 of 581 | 1 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 1 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline63% of these screenshots, against 26% of all News screenshots
- Black, white or grey75% of these screenshots, against 41% of all News screenshots
- Subline adds a second benefit38% of these screenshots, against 4% of all News screenshots
- Urgent tone38% of these screenshots, against 8% of all News screenshots
- Solid background63% of these screenshots, against 39% of all News screenshots
- Words at the top100% of these screenshots, against 78% of all News screenshots
More in meaning
- Plain tone86%
- Leads with a feature81%
- States a benefit71%
- Urgent tone33%
- Subline explains the headline31%
- Asks for an action24%
- Subline adds a second benefit16%
- Premium tone15%
- Names its audience12%
- Compares with something9%
- Playful tone8%
- Leads with trust7%
- Leads with an outcome4%
- Leads with a problem3%
- Technical tone2%
- Leads with price1%
- Leads with who it is for1%
Questions, answered from the chart.
How many top News apps have App Store screenshots that lead with what’s new?
Which News apps have App Store screenshots that lead with what’s new?
Should my News app have App Store screenshots that lead with what’s new?
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