News app screenshots that state a benefit

The numbers

174 of the 517 News screenshots read (34%) do this, across 70 of the top 98 apps (71%). 8 of the top ten do it (80%), against 62 of the other 88 (70%): the top ten do it more than the rest. Of the 23 categories read so far, News is 19th for this. It is most common in Food & Drink (97% of apps) and least common in Weather (44%).

12 examples from the chart.

12 of the 174 News app screenshots that state a benefit, one from each app, the highest on the chart first.

All 174 on the wall

Real headline examples, word for word.

The words on 40 of the 174 that carry any, as each app wrote them.

• “Be the first to know.”X · #1 · screenshot 1
• “Join conversations you care about”Reddit · #2 · screenshot 3
• Public-safety dispatch audio. Not an official report.“Stay Aware with Timely Alerts”CrimeRadar Dispatch Audio · #3 · screenshot 1
• “Get real-time alerts”Nextdoor: Neighborhood Network · #5 · screenshot 3
• “Your neighborhood's safety at a glance.”NewsBreak: Local News & Alerts · #6 · screenshot 1
• “Get lifesaving, real-time alerts”Citizen: Safety & Live Video · #7 · screenshot 1
• “Easily find nearby scanners”Police Scanner Radio & Fire · #8 · screenshot 3
• MAJOR UPDATE“Lift the veil on media bias”Ground News · #10 · screenshot 1
• Friends & Mutuals“Find out what the people you know really think”Fizz: Your Authentic Community · #11 · screenshot 4
• “Get real-time breaking news alerts”FOX LOCAL: Live News & Weather · #15 · screenshot 2
• “Get Alerted When a Stock Spikes”Breaking market news, the moment it happens.Stocks.News－Market Alerts · #16 · screenshot 3
• “Breaking News”Stay connected to the stories that matter.The Wall Street Journal News · #18 · screenshot 1
• “Find calm in the chaos”“The Pour Over is the only news source I need to stay smart, but focus on Christ” || “Relieved to read simple and clean news with a Christian perspective” || “Trims down the endless information of news into bite-sized stories without trying to sell me on a polical agenda”The Pour Over · #20 · screenshot 2
• “Add locations”to receive the alerts most relevant to youAwareCA · #21 · screenshot 1
• “Millions of people making neighborhoods safer, together.”Neighbors by Ring · #22 · screenshot 1
• “Your News, Your Language”Catch up on the news in Spanish, Chinese, and more.SmartNews: Breaking News · #24 · screenshot 1
• “Get notified when news breaks.”BBC: World News & Stories · #25 · screenshot 5
• “Situational Awareness When it Matters”Watch Duty: Wildfire & Floods · #26 · screenshot 5
• “Catch up on top news with Your Briefing”Google News · #27 · screenshot 1
• “stay connected with friends”Clubhouse · #28 · screenshot 5
• “Listen Anytime Anywhere”Podcast App & Player - Castbox · #29 · screenshot 3
• “Stay Updated with Breaking News”FOX News: US & World Headlines · #31 · screenshot 2
• “Read Every Dispatch, Live”Police Scanner: Crime Radar · #32 · screenshot 2
• “Breaking news”Get the factsAP News · #33 · screenshot 2
• “Catch up in minutes with Shorts”CNN: Live & Breaking News · #34 · screenshot 2
• “Podcast App”Find great podcasts.Podcast App · #35 · screenshot 1
• “Be the first to know breaking news”Reuters - Breaking World News · #36 · screenshot 2
• “Read high-quality answers on your custom feed”Quora · #37 · screenshot 1
• “Your Neighborhood's Incidents At a Glance”Crime Radar · #38 · screenshot 1
• “Listen to stories on the go.”The New Yorker · #40 · screenshot 3
• “Unlimited Access”All of our journalism, on any deviceThe Atlantic Magazine · #41 · screenshot 3
• “Go beyond breaking news in minutes.”The Economist: News & Analysis · #45 · screenshot 1
• “Immerse yourself in the mystery”TrueShort - Stream True Crime · #46 · screenshot 4
• “Enjoy viral shorts from your favorite hosts.”Daily Wire · #47 · screenshot 5
• “GIAO DIỆN MỚI TỐI ƯU TRẢI NGHIỆM”CẬP NHẬT TIN TỨC MỚI DỄ DÀNG - NHANH CHÓNGThanh niên Việt Nam · #48 · screenshot 1
• THE WIRED APP“CONNECT TO WHAT MATTERS”WIRED · #49 · screenshot 1
• “Replace doom scrolling with meaningful reading.”Medium: Read & Write Stories · #50 · screenshot 1
• “Catch up on the latest in seconds with Verts”ABC News: Live & Breaking · #52 · screenshot 2
• “SUBSCRIBE AND GO DEEPER”Get the best of NBC News, including subscriber-only video briefings, exclusive newsletters, and more with fewer ad interruptionsNBC News: Breaking & US News · #53 · screenshot 3
• “Stay Informed and Connected”Live Q&A Happening NowMS NOW: Live & Breaking News · #55 · screenshot 1

Top ten News apps that do it.

1. #1X3 of its 6 screenshots
2. #2Reddit1 of its 6 screenshots
3. #3CrimeRadar Dispatch Audio2 of its 4 screenshots
4. #5Nextdoor: Neighborhood Network2 of its 6 screenshots
5. #6NewsBreak: Local News & Alerts4 of its 6 screenshots
6. #7Citizen: Safety & Live Video4 of its 6 screenshots
7. #8Police Scanner Radio & Fire3 of its 6 screenshots
8. #10Ground News5 of its 6 screenshots

The same tactic in other categories.

States a benefit, across all categories

Related tactics.

Often on the same screenshot

• Tells you to do something64% of these screenshots, against 48% of all News screenshots
• Has a headline100% of these screenshots, against 84% of all News screenshots
• Words at the top93% of these screenshots, against 78% of all News screenshots
• Phone drawn95% of these screenshots, against 83% of all News screenshots
• Says “you” or “your”34% of these screenshots, against 22% of all News screenshots
• Has a subline36% of these screenshots, against 26% of all News screenshots

More in meaning

• Plain tone86%
• Leads with a feature81%
• Urgent tone33%
• Subline explains the headline31%
• Asks for an action24%
• Subline adds a second benefit16%
• Premium tone15%
• Names its audience12%
• Compares with something9%
• Leads with what is new8%
• Playful tone8%
• Leads with trust7%
• Leads with an outcome4%
• Leads with a problem3%
• Technical tone2%
• Leads with price1%
• Leads with who it is for1%

Questions, answered from the chart.