Food & Drink app screenshots that lead with what’s new
New, now, just added, introducing. Screenshots can change with each release, so they are one place to announce a feature to people who have not installed yet.
From the top 100 free Food & Drink apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
5 of the 540 Food & Drink screenshots read (1%) do this, across 5 of the top 100 apps (5%). 0 of the top ten do it (0%), against 5 of the other 90 (6%): the top ten do it about as often as the rest. Of the 23 categories read so far, Food & Drink is 9th for this. It is most common in Shopping (15% of apps) and least common in Weather (0%).
All 5 examples from the chart.
Every one of the Food & Drink app screenshots that lead with what’s new on the chart, the highest app first.

“Early Access”

“MEET THE NEW My Panera”

“MEET THE ALL-NEW JACK APP”

“MEET THE ALL-NEW”

“ENJOY OUR NEW REWARDS PROGRAM”
Real headline examples, word for word.
The words on all 5 that carry any, as each app wrote them.
“Early Access”
Be The First One To Try ItBURGER KING® App · #15 · screenshot 6“MEET THE NEW My Panera”
Earn points toward FREE faves. Plus, get 500 bonus points with your first order! Offer valid for 14 days. Terms apply.Panera Bread · #32 · screenshot 1“MEET THE ALL-NEW JACK APP”
Jack in the Box® Order App · #47 · screenshot 1“MEET THE ALL-NEW”
FREDDY'S APPFreddy’s · #97 · screenshot 1“ENJOY OUR NEW REWARDS PROGRAM”
Checkers & Rally's · #100 · screenshot 1
Top ten Food & Drink apps that do it.
None of the top ten do. The highest app on the chart that does is BURGER KING® App, at #15.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 15% 15 of 100 | 3% 17 of 562 | 0 of 10 |
| Games | 10% 10 of 100 | 2% 10 of 567 | 2 of 10 |
| Entertainment | 9% 9 of 100 | 2% 11 of 544 | 1 of 10 |
| News | 8% 8 of 98 | 2% 8 of 517 | 0 of 10 |
| Photo & Video | 7% 7 of 100 | 1% 7 of 566 | 0 of 10 |
| Lifestyle | 6% 6 of 100 | 1% 6 of 556 | 0 of 10 |
| Sports | 6% 6 of 100 | 1% 7 of 558 | 2 of 10 |
| Utilities | 6% 6 of 100 | 1% 6 of 549 | 0 of 10 |
| Education | 5% 5 of 100 | 1% 6 of 555 | 1 of 10 |
| Food & Drink | 5% 5 of 100 | 1% 5 of 540 | 0 of 10 |
| Productivity | 3% 3 of 99 | 1% 3 of 551 | 0 of 10 |
| Business | 3% 3 of 100 | 1% 3 of 554 | 1 of 10 |
| Medical | 3% 3 of 100 | 1% 3 of 548 | 0 of 10 |
| Music | 3% 3 of 100 | 1% 3 of 550 | 0 of 10 |
| Travel | 3% 3 of 100 | 1% 4 of 561 | 1 of 10 |
| Navigation | 2% 2 of 99 | under 1% 2 of 566 | 0 of 10 |
| Developer Tools | 2% 2 of 100 | under 1% 2 of 507 | 0 of 10 |
| Reference | 2% 2 of 100 | under 1% 2 of 566 | 0 of 10 |
| Social Networking | 2% 2 of 100 | under 1% 2 of 554 | 0 of 10 |
| Graphics & Design | 1% 1 of 99 | under 1% 1 of 564 | 0 of 10 |
| Finance | 1% 1 of 100 | under 1% 1 of 581 | 1 of 10 |
| Health & Fitness | 1% 1 of 100 | under 1% 1 of 574 | 1 of 10 |
| Weather | 0% 0 of 100 | 0% 0 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Headline in capitals60% of these screenshots, against 34% of all Food & Drink screenshots
- Has a subline60% of these screenshots, against 36% of all Food & Drink screenshots
- Headline readable at thumbnail size60% of these screenshots, against 41% of all Food & Drink screenshots
- A photograph80% of these screenshots, against 74% of all Food & Drink screenshots
- Words at the top80% of these screenshots, against 74% of all Food & Drink screenshots
- Has a headline100% of these screenshots, against 96% of all Food & Drink screenshots
More in meaning
- Plain tone97%
- States a benefit97%
- Leads with a feature94%
- Subline explains the headline52%
- Playful tone43%
- Asks for an action31%
- Leads with price21%
- Subline adds a second benefit18%
- Premium tone17%
- Names its audience15%
- Compares with something9%
- Leads with a problem7%
- Leads with an outcome7%
- Urgent tone7%
- Leads with who it is for4%
- Leads with trust1%
- Technical tone1%
Questions, answered from the chart.
How many top Food & Drink apps have App Store screenshots that lead with what’s new?
Which Food & Drink apps have App Store screenshots that lead with what’s new?
Should my Food & Drink app have App Store screenshots that lead with what’s new?
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