Food & Drink app screenshots with a second benefit
The second line brings something new. Two benefits fit on one screenshot when the second is set smaller, under the first.
From the top 100 free Food & Drink apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
23 of the 540 Food & Drink screenshots read (4%) do this, across 18 of the top 100 apps (18%). 1 of the top ten do it (10%), against 17 of the other 90 (19%): the top ten do it about as often as the rest. Of the 23 categories read so far, Food & Drink is 8th for this. It is most common in Finance (36% of apps) and least common in Games (8%).
12 examples from the chart.
12 of the 23 Food & Drink app screenshots with a second benefit, one from each app, the highest on the chart first.

“EXPLORE THE MENU”

“Explore top rated businesses for every need”

“POKÉ HOUSE”

“YOUR ORDER”

“EAT MEDITERRANEAN.”

“World's Best Desserts”

“ORDER AHEAD”

“Save recipes from social media”

“爆火好店”

“Shop from 120+ stores”

“The crave is real”

“5000+ Products”
Real headline examples, word for word.
The words on all 23 that carry any, as each app wrote them.
“EXPLORE THE MENU”
Discover flavors only at 7 Brew.7 Brew Coffee · #4 · screenshot 2“Explore top rated businesses for every need”
Millions of reviewsYelp: Food, Services & Reviews · #17 · screenshot 1“POKÉ HOUSE”
HEALTHY • FRESH • SUSTAINABLEPoke House Inc · #31 · screenshot 1- Customize
“YOUR ORDER”
& save your favoritesWhataburger · #50 · screenshot 4 “EAT MEDITERRANEAN.”
DOWNLOAD DELICIOUS.CAVA | Order Online · #51 · screenshot 1“World's Best Desserts”
Treat yourself today. Enjoy rewards tomorrow.Crumbl · #54 · screenshot 1“ORDER AHEAD”
& Skip the LineCicis Pizza · #57 · screenshot 1“Save recipes from social media”
The #1 Recipe Organizer App Trusted by 1M+ HomecooksOsta: Save & Share Recipes · #62 · screenshot 1“爆火好店”
超大红包 加速配送 超时可免单淘宝闪购-点外卖更优惠 · #68 · screenshot 3“Shop from 120+ stores”
circle 360. members shop with no price markups! (Excludes select alcohol retailers and items*)Shipt: Order Grocery Delivery · #72 · screenshot 3“The crave is real”
& SO ARE THE REWARDSKrispy Kreme ® · #76 · screenshot 1“5000+ Products”
In your pocket.Gopuff - Grocery Delivery · #77 · screenshot 3“BURGERS CRAVEABLE, JUICY FIRE-PERFECTED BURGERS”
Keep your friends close and your burgers closer.Carl's Jr. Mobile Ordering · #82 · screenshot 4“BUILD YOUR OWN”
Flavorful MasterpieceQDOBA Mexican Eats · #88 · screenshot 3“CHOOSE YOUR MEALS”
On-The-GoFactor_ Prepared Meal Delivery · #90 · screenshot 2“Products You ❤️”
The best prices and selectionTotal Wine & More · #92 · screenshot 6“BISCUITS ★ FLAKEY, MADE-FROM- SCRATCH™ BISCUITS★”
Keep your friends close and your biscuits closer.Hardee's Mobile Ordering · #95 · screenshot 4“exclusive deal on your 1st order”
+ free delivery*foodpanda: Food & Groceries · #96 · screenshot 1“UNLOCK EXCLUSIVE MERCH”
Score exclusive merch and limited edition rewards.7 Brew Coffee · #4 · screenshot 5“ORDER AHEAD”
AND AVOID THE LINECAVA | Order Online · #51 · screenshot 2“爆品团1.9元起”
自取 额外更优惠淘宝闪购-点外卖更优惠 · #68 · screenshot 4“BUSY WEEK?”
Pause Or Cancel Any Time!Factor_ Prepared Meal Delivery · #90 · screenshot 6“超抢手超低价”
严选品质 官方补贴 一份可送淘宝闪购-点外卖更优惠 · #68 · screenshot 5
Top ten Food & Drink apps that do it.
- #47 Brew Coffee2 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 36% 36 of 100 | 8% 46 of 581 | 4 of 10 |
| Shopping | 30% 30 of 100 | 7% 39 of 562 | 3 of 10 |
| Music | 23% 23 of 100 | 5% 27 of 550 | 1 of 10 |
| Utilities | 22% 22 of 100 | 5% 28 of 549 | 2 of 10 |
| Entertainment | 20% 20 of 100 | 5% 28 of 544 | 4 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 25 of 564 | 2 of 10 |
| Social Networking | 19% 19 of 100 | 5% 25 of 554 | 2 of 10 |
| Food & Drink | 18% 18 of 100 | 4% 23 of 540 | 1 of 10 |
| Productivity | 17% 17 of 99 | 4% 23 of 551 | 0 of 10 |
| News | 16% 16 of 98 | 4% 21 of 517 | 0 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 0 of 10 |
| Reference | 16% 16 of 100 | 4% 22 of 566 | 1 of 10 |
| Business | 15% 15 of 100 | 4% 20 of 554 | 1 of 10 |
| Education | 15% 15 of 100 | 4% 21 of 555 | 1 of 10 |
| Photo & Video | 15% 15 of 100 | 4% 22 of 566 | 2 of 10 |
| Sports | 14% 14 of 100 | 3% 16 of 558 | 2 of 10 |
| Medical | 13% 13 of 100 | 3% 16 of 548 | 0 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 3% 14 of 556 | 2 of 10 |
| Travel | 11% 11 of 100 | 2% 13 of 561 | 1 of 10 |
| Developer Tools | 10% 10 of 100 | 3% 14 of 507 | 1 of 10 |
| Navigation | 8% 8 of 99 | 2% 9 of 566 | 0 of 10 |
| Games | 8% 8 of 100 | 2% 10 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline100% of these screenshots, against 36% of all Food & Drink screenshots
- High contrast words61% of these screenshots, against 30% of all Food & Drink screenshots
- Headline under five words78% of these screenshots, against 57% of all Food & Drink screenshots
- Headline readable at thumbnail size61% of these screenshots, against 41% of all Food & Drink screenshots
- Headline in capitals52% of these screenshots, against 34% of all Food & Drink screenshots
- Light83% of these screenshots, against 66% of all Food & Drink screenshots
More in meaning
- Plain tone97%
- States a benefit97%
- Leads with a feature94%
- Subline explains the headline52%
- Playful tone43%
- Asks for an action31%
- Leads with price21%
- Premium tone17%
- Names its audience15%
- Compares with something9%
- Leads with a problem7%
- Leads with an outcome7%
- Urgent tone7%
- Leads with what is new5%
- Leads with who it is for4%
- Leads with trust1%
- Technical tone1%
Questions, answered from the chart.
How many top Food & Drink apps have App Store screenshots with a second benefit?
Which Food & Drink apps have App Store screenshots with a second benefit?
Should my Food & Drink app have App Store screenshots with a second benefit?
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