Travel app screenshots with a second benefit
The second line brings something new. Two benefits fit on one screenshot when the second is set smaller, under the first.
From the top 100 free Travel apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
11% 11 of 100
Screenshots that do it
2% 13 of 561
The top ten
1 of 10 against 10 of the other 90
13 of the 561 Travel screenshots read (2%) do this, across 11 of the top 100 apps (11%). 1 of the top ten do it (10%), against 10 of the other 90 (11%): the top ten do it about as often as the rest. Of the 23 categories read so far, Travel is 19th for this. It is most common in Finance (36% of apps) and least common in Games (8%).
12 examples from the chart.
12 of the 13 Travel app screenshots with a second benefit, one from each app, the highest on the chart first.
“Top-rated drivers,”
“Over a Million Hotels”
“The world's most trusted flight tracker”
“One-stop travel platform.”
“View Wait Times,”
“First-class flight tracker”
“Real time information on guests’ Sail & Sign”
“AIR CANADA APP”
“One eSIM for all your trips”
“Pay with Apple Pay No registration needed”
“All-in-one travel app.”
“1.7 Million Hotels.”
Real headline examples, word for word.
The words on all 13 that carry any, as each app wrote them.
“Top-rated drivers,”
extra legroomLyft · #2 · screenshot 2“Over a Million Hotels”
Up to 50% OffPriceline - Hotel, Car, Flight · #21 · screenshot 1- flightradar24
“The world's most trusted flight tracker”
As featured by:Flightradar24 | Flight Tracker · #33 · screenshot 1 “One-stop travel platform.”
By your side 24/7Trip.com: Book Flights, Hotels · #35 · screenshot 1“View Wait Times,”
Showtimes and MoreMy Disney Experience · #36 · screenshot 3“First-class flight tracker”
Fly smarter.Flighty – Live Flight Tracker · #71 · screenshot 1“Real time information on guests’ Sail & Sign”
ACCOUNT BALANCECarnival HUB · #72 · screenshot 6“AIR CANADA APP”
TRAVEL LIKE AN EXPERTAir Canada + Aeroplan · #82 · screenshot 1“One eSIM for all your trips”
Truly Unlimited DataHolafly eSIM: Unlimited Data · #86 · screenshot 2“Pay with Apple Pay No registration needed”
International credit cards & phone numbers are availableGO / Taxi app for Japan visit · #91 · screenshot 6“All-in-one travel app.”
★★★★★ 4.8 83 365,748 RatingsKAYAK: Flights, Hotels & Cars · #92 · screenshot 1“1.7 Million Hotels.”
Get up to 50% offTrip.com: Book Flights, Hotels · #35 · screenshot 3“Car Rentals.”
Book with flexible cancellation policyTrip.com: Book Flights, Hotels · #35 · screenshot 6
Top ten Travel apps that do it.
- #2Lyft1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 36% 36 of 100 | 8% 46 of 581 | 4 of 10 |
| Shopping | 30% 30 of 100 | 7% 39 of 562 | 3 of 10 |
| Music | 23% 23 of 100 | 5% 27 of 550 | 1 of 10 |
| Utilities | 22% 22 of 100 | 5% 28 of 549 | 2 of 10 |
| Entertainment | 20% 20 of 100 | 5% 28 of 544 | 4 of 10 |
| Graphics & Design | 19% 19 of 99 | 4% 25 of 564 | 2 of 10 |
| Social Networking | 19% 19 of 100 | 5% 25 of 554 | 2 of 10 |
| Food & Drink | 18% 18 of 100 | 4% 23 of 540 | 1 of 10 |
| Productivity | 17% 17 of 99 | 4% 23 of 551 | 0 of 10 |
| News | 16% 16 of 98 | 4% 21 of 517 | 0 of 10 |
| Health & Fitness | 16% 16 of 100 | 4% 23 of 574 | 0 of 10 |
| Reference | 16% 16 of 100 | 4% 22 of 566 | 1 of 10 |
| Business | 15% 15 of 100 | 4% 20 of 554 | 1 of 10 |
| Education | 15% 15 of 100 | 4% 21 of 555 | 1 of 10 |
| Photo & Video | 15% 15 of 100 | 4% 22 of 566 | 2 of 10 |
| Sports | 14% 14 of 100 | 3% 16 of 558 | 2 of 10 |
| Medical | 13% 13 of 100 | 3% 16 of 548 | 0 of 10 |
| Weather | 12% 12 of 100 | 3% 16 of 555 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 3% 14 of 556 | 2 of 10 |
| Travel | 11% 11 of 100 | 2% 13 of 561 | 1 of 10 |
| Developer Tools | 10% 10 of 100 | 3% 14 of 507 | 1 of 10 |
| Navigation | 8% 8 of 99 | 2% 9 of 566 | 0 of 10 |
| Games | 8% 8 of 100 | 2% 10 of 567 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Has a subline100% of these screenshots, against 25% of all Travel screenshots
- Leads with a feature85% of these screenshots, against 50% of all Travel screenshots
- Uses a number38% of these screenshots, against 8% of all Travel screenshots
- Blue69% of these screenshots, against 40% of all Travel screenshots
- Badge38% of these screenshots, against 12% of all Travel screenshots
- Laurel or award23% of these screenshots, against 2% of all Travel screenshots
More in meaning
- Plain tone96%
- Leads with a feature91%
- States a benefit87%
- Subline explains the headline40%
- Leads with an outcome19%
- Names its audience19%
- Premium tone17%
- Asks for an action16%
- Playful tone16%
- Leads with price15%
- Leads with trust11%
- Leads with who it is for7%
- Urgent tone7%
- Leads with a problem5%
- Leads with what is new3%
- Compares with something2%
Questions, answered from the chart.
How many top Travel apps have App Store screenshots with a second benefit?
11 of the top 100 Travel apps (11%) have at least one, and 13 of their 561 screenshots (2%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Travel apps have App Store screenshots with a second benefit?
In the top ten: Lyft (#2). Further down the chart: Priceline - Hotel, Car, Flight (#21), Flightradar24 | Flight Tracker (#33), Trip.com: Book Flights, Hotels (#35), My Disney Experience (#36) and Flighty – Live Flight Tracker (#71), and 5 more.
Should my Travel app have App Store screenshots with a second benefit?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Travel apps do it (10%), against 10 of the other 90 (11%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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