Travel app screenshots with a call to action
Download, start, try, join. A screenshot is a picture and not a button, so a call to action on it can only point at the Get button beside it.
From the top 100 free Travel apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
16% 16 of 100
Screenshots that do it
3% 17 of 561
The top ten
1 of 10 against 15 of the other 90
17 of the 561 Travel screenshots read (3%) do this, across 16 of the top 100 apps (16%). 1 of the top ten do it (10%), against 15 of the other 90 (17%): the top ten do it about as often as the rest. Of the 23 categories read so far, Travel is 9th for this. It is most common in Finance (32% of apps) and least common in Weather (2%).
12 examples from the chart.
12 of the 17 Travel app screenshots with a call to action, one from each app, the highest on the chart first.
“Get going, on your terms”
“Open the app, Open the world”
“Become a host and start your car sharing business”
“Get the app to see where you can ride”
“Get a digital ID without leaving home”
“View capacity and join the lounge waitlist”
“Get receipts”
“JOIN A VIRTUAL LINE”
“Join over 30M Airalo users globally”
“Get transit directions and real-time info”
“Welcome to the California DMV Wallet!”
“Instant Replay”
Real headline examples, word for word.
The words on all 17 that carry any, as each app wrote them.
“Get going, on your terms”
Waymo · #10 · screenshot 3“Open the app, Open the world”
Marriott Bonvoy: Book Hotels · #14 · screenshot 1“Become a host and start your car sharing business”
Turo — Better car rental · #15 · screenshot 6“Get the app to see where you can ride”
Zoox · #38 · screenshot 2- CLEAR ID
“Get a digital ID without leaving home”
CLEAR: Travel Day Planning App · #39 · screenshot 6 - AIRPORT LOUNGES
“View capacity and join the lounge waitlist”
Capital One Travel · #41 · screenshot 4 “Get receipts”
Keep track of expenses with easePassport Parking · #50 · screenshot 5“JOIN A VIRTUAL LINE”
Save a spot in line at select attractions throughout Universal Studios Hollywood.Universal Studios Hollywood™ · #52 · screenshot 5“Join over 30M Airalo users globally”
Airalo: eSIM for travel & data · #53 · screenshot 3“Get transit directions and real-time info”
Ventra · #80 · screenshot 4“Welcome to the California DMV Wallet!”
Create your mDL todayCA DMV Wallet · #84 · screenshot 1“Instant Replay”
Download, save & share it!ATC - Live Air Traffic Radio · #88 · screenshot 3“Start Group Rides”
Bird — Ride Electric · #89 · screenshot 3“Find & Visit Your National Parks”
Download parks before your visit for use without internetNational Park Service · #90 · screenshot 1“Get deal alerts”
KAYAK: Flights, Hotels & Cars · #92 · screenshot 5“Need a phone number?”
Try SailySaily: eSIM Data for Travel · #95 · screenshot 3“Give & Get Free Rides”
Bird — Ride Electric · #89 · screenshot 4
Top ten Travel apps that do it.
- #10Waymo1 of its 4 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 32% 32 of 100 | 7% 43 of 581 | 2 of 10 |
| Food & Drink | 31% 31 of 100 | 6% 34 of 540 | 4 of 10 |
| Social Networking | 25% 25 of 100 | 5% 28 of 554 | 4 of 10 |
| News | 24% 24 of 98 | 5% 26 of 517 | 4 of 10 |
| Shopping | 22% 22 of 100 | 4% 24 of 562 | 2 of 10 |
| Lifestyle | 19% 19 of 100 | 4% 21 of 556 | 3 of 10 |
| Entertainment | 18% 18 of 100 | 4% 20 of 544 | 2 of 10 |
| Navigation | 17% 17 of 99 | 3% 17 of 566 | 3 of 10 |
| Music | 16% 16 of 100 | 4% 20 of 550 | 4 of 10 |
| Travel | 16% 16 of 100 | 3% 17 of 561 | 1 of 10 |
| Medical | 15% 15 of 100 | 3% 16 of 548 | 0 of 10 |
| Reference | 15% 15 of 100 | 3% 17 of 566 | 3 of 10 |
| Utilities | 14% 14 of 100 | 3% 16 of 549 | 2 of 10 |
| Graphics & Design | 13% 13 of 99 | 2% 14 of 564 | 2 of 10 |
| Health & Fitness | 13% 13 of 100 | 3% 16 of 574 | 0 of 10 |
| Games | 12% 12 of 100 | 2% 12 of 567 | 1 of 10 |
| Sports | 12% 12 of 100 | 2% 12 of 558 | 2 of 10 |
| Education | 11% 11 of 100 | 3% 14 of 555 | 2 of 10 |
| Productivity | 10% 10 of 99 | 2% 10 of 551 | 1 of 10 |
| Business | 10% 10 of 100 | 2% 10 of 554 | 1 of 10 |
| Photo & Video | 9% 9 of 100 | 2% 11 of 566 | 0 of 10 |
| Developer Tools | 8% 8 of 100 | 2% 8 of 507 | 2 of 10 |
| Weather | 2% 2 of 100 | under 1% 2 of 555 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Tells you to do something82% of these screenshots, against 48% of all Travel screenshots
- Serif headline24% of these screenshots, against 10% of all Travel screenshots
- Plain tone88% of these screenshots, against 75% of all Travel screenshots
- Names the app18% of these screenshots, against 5% of all Travel screenshots
- Subline explains the headline29% of these screenshots, against 19% of all Travel screenshots
- Teal18% of these screenshots, against 7% of all Travel screenshots
More in meaning
- Plain tone96%
- Leads with a feature91%
- States a benefit87%
- Subline explains the headline40%
- Leads with an outcome19%
- Names its audience19%
- Premium tone17%
- Playful tone16%
- Leads with price15%
- Leads with trust11%
- Subline adds a second benefit11%
- Leads with who it is for7%
- Urgent tone7%
- Leads with a problem5%
- Leads with what is new3%
- Compares with something2%
Questions, answered from the chart.
How many top Travel apps have App Store screenshots with a call to action?
16 of the top 100 Travel apps (16%) have at least one, and 17 of their 561 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Travel apps have App Store screenshots with a call to action?
In the top ten: Waymo (#10). Further down the chart: Marriott Bonvoy: Book Hotels (#14), Turo — Better car rental (#15), Zoox (#38), CLEAR: Travel Day Planning App (#39) and Capital One Travel (#41), and 10 more.
Should my Travel app have App Store screenshots with a call to action?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Travel apps do it (10%), against 15 of the other 90 (17%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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