Travel app screenshots with a serif headline
The headline is set in a serif typeface. Serif type is associated with print and editorial design.
From the top 100 free Travel apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
12% 12 of 100
Screenshots that do it
10% 54 of 561
The top ten
0 of 10 against 12 of the other 90
54 of the 561 Travel screenshots read (10%) do this, across 12 of the top 100 apps (12%). 0 of the top ten do it (0%), against 12 of the other 90 (13%): the top ten do it less than the rest. Of the 23 categories read so far, Travel is 5th for this. It is most common in Reference (21% of apps) and least common in Navigation (0%).
12 examples from the chart.
12 of the 54 Travel app screenshots with a serif headline, one from each app, the highest on the chart first.
“All-In-One Travel Shop”
“It matters where you stay”
“Open the app, Open the world”
“Become a host and start your car sharing business”
“Explore millions of host-free stays”
“Take Control of Your Travel Day”
“Everything you need for the journey ahead”
“Explore New Places”
“19 hotel brands 6,000 destinations One app”
“Book hotels, earn rewards”
“Millions of pet parents agree, Rover is trusted worldwide”
“BE MORE Here”
What these screenshots say, word for word.
The words on 40 of the 54 that carry any, as each app wrote them.
“All-In-One Travel Shop”
Expedia: Hotels, Flights, Cars · #12 · screenshot 1“It matters where you stay”
Hilton Honors: Book Hotels · #13 · screenshot 1“Open the app, Open the world”
Marriott Bonvoy: Book Hotels · #14 · screenshot 1“Become a host and start your car sharing business”
Turo — Better car rental · #15 · screenshot 6“Explore millions of host-free stays”
Private vacation rentalsVrbo: Vacation Rentals · #23 · screenshot 1“Take Control of Your Travel Day”
CLEAR: Travel Day Planning App · #39 · screenshot 1“Everything you need for the journey ahead”
Capital One Travel · #41 · screenshot 1“Explore New Places”
Amex Travel · #47 · screenshot 1“19 hotel brands 6,000 destinations One app”
IHG One Rewards: Book Hotels · #48 · screenshot 1“Book hotels, earn rewards”
Hotels.com: Book Hotel Deals · #59 · screenshot 1“Millions of pet parents agree, Rover is trusted worldwide”
“I was nervous to leave Sam with strangers, but my worries quickly faded. Going forward Rover will be my first choice for pet sitting. – Molly S.”Rover – Pet Sitters · #61 · screenshot 2“BE MORE Here”
World of Hyatt: Book Hotels · #68 · screenshot 1“Bundle & Save on flights and hotels*”
Expedia: Hotels, Flights, Cars · #12 · screenshot 2“Stays that match your mood”
Hilton Honors: Book Hotels · #13 · screenshot 2“Search and book your stay”
Marriott Bonvoy: Book Hotels · #14 · screenshot 2“Unlock discounts on long stays”
Vrbo: Vacation Rentals · #23 · screenshot 2- KNOW EXACTLY WHEN TO LEAVE
“Plan, prepare, and predict your travel day”
CLEAR: Travel Day Planning App · #39 · screenshot 3 - STATUS UPDATES
“Track your trip with real-time updates”
Capital One Travel · #41 · screenshot 2 “Create Wishlists”
Amex Travel · #47 · screenshot 2“Guest how you guest”
IHG One Rewards: Book Hotels · #48 · screenshot 2“Set & save work trip filters”
Hotels.com: Book Hotel Deals · #59 · screenshot 2“BOOK 1,300+ LOCATIONS”
Pay your way with points, cash or both.World of Hyatt: Book Hotels · #68 · screenshot 4“Earn rewards on your trip”
Expedia: Hotels, Flights, Cars · #12 · screenshot 3“Always connected”
Hilton Honors: Book Hotels · #13 · screenshot 3“Check in before you’ve arrived”
Marriott Bonvoy: Book Hotels · #14 · screenshot 3“Plan your group trip together”
Vrbo: Vacation Rentals · #23 · screenshot 3- BE ON TIME, EVERY TIME
“Sync your calendar to automatically track flights”
CLEAR: Travel Day Planning App · #39 · screenshot 4 - TRAVEL REWARDS
“Easily earn and redeem rewards”
Capital One Travel · #41 · screenshot 3 “Book Travel”
Amex Travel · #47 · screenshot 3“Members save up to 20% on select stays”
Hotels.com: Book Hotel Deals · #59 · screenshot 3“COME AND GO WITH EASE”
Breeze by the front desk with self check-in, digital keys and express checkout.World of Hyatt: Book Hotels · #68 · screenshot 5“Search for personalized flight deals*”
Expedia: Hotels, Flights, Cars · #12 · screenshot 4“Your key reimagined”
Hilton Honors: Book Hotels · #13 · screenshot 4“Turn your phone into your key”
Marriott Bonvoy: Book Hotels · #14 · screenshot 4“Search flexible dates to find the best price”
Vrbo: Vacation Rentals · #23 · screenshot 4- YOUR DIGITAL VAULT
“Securely store essential travel documents”
CLEAR: Travel Day Planning App · #39 · screenshot 5 - AIRPORT LOUNGES
“View capacity and join the lounge waitlist”
Capital One Travel · #41 · screenshot 4 “Maximize Your Benefits”
Amex Travel · #47 · screenshot 4“Get last-minute deals”
Hotels.com: Book Hotel Deals · #59 · screenshot 4“Track flight prices and receive alerts”
Expedia: Hotels, Flights, Cars · #12 · screenshot 5
Top ten Travel apps that do it.
None of the top ten do. The highest app on the chart that does is Expedia: Hotels, Flights, Cars, at #12.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 21% 21 of 100 | 15% 86 of 566 | 3 of 10 |
| Shopping | 18% 18 of 100 | 12% 67 of 562 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 12% 64 of 540 | 0 of 10 |
| News | 16% 16 of 98 | 15% 80 of 517 | 2 of 10 |
| Finance | 12% 12 of 100 | 9% 53 of 581 | 1 of 10 |
| Medical | 12% 12 of 100 | 11% 59 of 548 | 3 of 10 |
| Travel | 12% 12 of 100 | 10% 54 of 561 | 0 of 10 |
| Health & Fitness | 11% 11 of 100 | 8% 45 of 574 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 9% 50 of 556 | 2 of 10 |
| Graphics & Design | 10% 10 of 99 | 7% 39 of 564 | 4 of 10 |
| Productivity | 8% 8 of 99 | 8% 45 of 551 | 2 of 10 |
| Education | 8% 8 of 100 | 7% 38 of 555 | 0 of 10 |
| Business | 7% 7 of 100 | 4% 21 of 554 | 0 of 10 |
| Entertainment | 7% 7 of 100 | 4% 23 of 544 | 1 of 10 |
| Games | 6% 6 of 100 | 2% 11 of 567 | 0 of 10 |
| Photo & Video | 6% 6 of 100 | 6% 35 of 566 | 0 of 10 |
| Music | 5% 5 of 100 | 5% 25 of 550 | 1 of 10 |
| Sports | 5% 5 of 100 | 3% 18 of 558 | 0 of 10 |
| Social Networking | 4% 4 of 100 | 4% 24 of 554 | 0 of 10 |
| Utilities | 4% 4 of 100 | 4% 21 of 549 | 0 of 10 |
| Weather | 3% 3 of 100 | 2% 13 of 555 | 1 of 10 |
| Developer Tools | 2% 2 of 100 | 1% 7 of 507 | 1 of 10 |
| Navigation | 0% 0 of 99 | 0% 0 of 566 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Tells you to do something74% of these screenshots, against 48% of all Travel screenshots
- A photograph85% of these screenshots, against 60% of all Travel screenshots
- States a benefit65% of these screenshots, against 51% of all Travel screenshots
- Has a kicker17% of these screenshots, against 4% of all Travel screenshots
- Words at the top94% of these screenshots, against 82% of all Travel screenshots
- Arrows or callouts24% of these screenshots, against 12% of all Travel screenshots
More in look
- Light73%
- Background is the icon’s colour64%
- Blue63%
- Solid background58%
- Gradient background50%
- Black, white or grey46%
- Low contrast words41%
- Photo background39%
- Dark38%
- A word in a different colour37%
- High contrast words37%
- Orange22%
- Red19%
- Rounded headline type19%
- Teal19%
- Green14%
- Pattern or texture13%
- The app itself is the background6%
- Condensed or display type5%
- Yellow4%
- Pink3%
- Purple3%
Questions, answered from the chart.
How many top Travel apps have App Store screenshots with a serif headline?
12 of the top 100 Travel apps (12%) have at least one, and 54 of their 561 screenshots (10%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Travel apps have App Store screenshots with a serif headline?
None of the top ten do. The highest on the chart: Expedia: Hotels, Flights, Cars (#12), Hilton Honors: Book Hotels (#13), Marriott Bonvoy: Book Hotels (#14), Turo — Better car rental (#15) and Vrbo: Vacation Rentals (#23), and 7 more.
Should my Travel app have App Store screenshots with a serif headline?
The chart shows who does it, not whether it would work for your app. 0 of the top ten Travel apps do it (0%), against 12 of the other 90 (13%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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