Health & Fitness app screenshots with a serif headline
The headline is set in a serif typeface. Serif type is associated with print and editorial design.
From the top 100 free Health & Fitness apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
11% 11 of 100
Screenshots that do it
8% 45 of 574
The top ten
2 of 10 against 9 of the other 90
45 of the 574 Health & Fitness screenshots read (8%) do this, across 11 of the top 100 apps (11%). 2 of the top ten do it (20%), against 9 of the other 90 (10%): the top ten do it more than the rest. Of the 23 categories read so far, Health & Fitness is 8th for this. It is most common in Reference (21% of apps) and least common in Navigation (0%).
12 examples from the chart.
12 of the 45 Health & Fitness app screenshots with a serif headline, one from each app, the highest on the chart first.
“Predict your next period”
“Invest in Your Health Future”
“Every change is recorded”
“A Better Way to Support Your Home Exercise Program”
“Know your next period”
“Align with Your Cycle”
“Your care, guided by experts”
“Therapy, covered by insurance”
“Own your health”
“Reduce Stress with Hypnosis”
“Simple tools for a happy life”
“Monitor your fertile days”
What these screenshots say, word for word.
The words on 40 of the 45 that carry any, as each app wrote them.
“Predict your next period”
Flo Cycle & Period Tracker · #3 · screenshot 1“Invest in Your Health Future”
Oura · #8 · screenshot 3“Every change is recorded”
Quick BloodPressure · #43 · screenshot 1“A Better Way to Support Your Home Exercise Program”
Limber Health Home Exercise · #57 · screenshot 1“Know your next period”
Clue Period & Cycle Tracker · #63 · screenshot 1“Align with Your Cycle”
Lively - Period Tracker, Cycle · #68 · screenshot 1“Your care, guided by experts”
Fullscript · #72 · screenshot 1“Therapy, covered by insurance”
Grow Therapy · #80 · screenshot 1“Own your health”
Membership includes 160+ lab tests per year, split across two sets of tests, to help you stay proactive about your health.Function Health · #83 · screenshot 1“Reduce Stress with Hypnosis”
BetterSleep: Relax and Sleep · #86 · screenshot 6“Simple tools for a happy life”
Gratitude Plus – Journal · #97 · screenshot 1“Monitor your fertile days”
Flo Cycle & Period Tracker · #3 · screenshot 4“See your blood pressure trends at a glance”
Quick BloodPressure · #43 · screenshot 2“Simply press play”
Limber Health Home Exercise · #57 · screenshot 2“Know where to focus on”
Lively - Period Tracker, Cycle · #68 · screenshot 2“Follow your personalized plan”
Fullscript · #72 · screenshot 2“Find therapy that's easy to start and fits your life”
Grow Therapy · #80 · screenshot 2“Monitor diseases”
Catch signs of thousands of diseases before symptoms show, with testing for your heart, hormones, liver, kidneys, thyroid, and more.Function Health · #83 · screenshot 2“Journal with friends & family”
Gratitude Plus – Journal · #97 · screenshot 2“Keep a complete record of your blood pressure”
Quick BloodPressure · #43 · screenshot 3“and follow along.”
Receive guided instructional videos of the exercises prescribed by your therapistLimber Health Home Exercise · #57 · screenshot 3“Track Your Cycle at a Glance”
Lively - Period Tracker, Cycle · #68 · screenshot 3“Shop provider grade supplements”
Fullscript · #72 · screenshot 3“Join your next session in a tap”
Grow Therapy · #80 · screenshot 3“Private AI Chat”
Ask questions and get clinically informed responses grounded in your data from Private AI Chat.Function Health · #83 · screenshot 3“Guided journaling to count your blessings”
Gratitude Plus – Journal · #97 · screenshot 3“Review every measurement clearly”
Quick BloodPressure · #43 · screenshot 4“Support Every Step of the Way”
Ask your provider about receiving one on one virtual coaching from a specialized Care Navigator.Limber Health Home Exercise · #57 · screenshot 4“Aesthetic Calendar Period Tracker”
Lively - Period Tracker, Cycle · #68 · screenshot 4“Track improvement with real data”
Fullscript · #72 · screenshot 4“Get clear takeaways from every session”
Grow Therapy · #80 · screenshot 4“Insights from top doctors”
Get personalized, clinician-reviewed notes after each test, informed by thousands of hours of research.Function Health · #83 · screenshot 4“Read gratitudes around the world”
Gratitude Plus – Journal · #97 · screenshot 4“Complete Your Video Program”
Limber Health Home Exercise · #57 · screenshot 5“Sync Seamlessly with your Partner”
Connect, Support,LoveLively - Period Tracker, Cycle · #68 · screenshot 5“Order, track, and share your labs”
Fullscript · #72 · screenshot 5“Message your provider anytime, securely”
Grow Therapy · #80 · screenshot 5“Protocols”
Create personalized Protocols for nutrition, fitness, supplements, and more, with clinically informed AI.Function Health · #83 · screenshot 5“Get inspired by daily affirmations”
“I possess the qualities needed to be extremely successful.”Gratitude Plus – Journal · #97 · screenshot 5“Track Your Progress”
Track your recovery progress with pain and function levels inside the Limber app.Limber Health Home Exercise · #57 · screenshot 6
Top ten Health & Fitness apps that do it.
- #3Flo Cycle & Period Tracker2 of its 6 screenshots
- #8Oura1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 21% 21 of 100 | 15% 86 of 566 | 3 of 10 |
| Shopping | 18% 18 of 100 | 12% 67 of 562 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 12% 64 of 540 | 0 of 10 |
| News | 16% 16 of 98 | 15% 80 of 517 | 2 of 10 |
| Finance | 12% 12 of 100 | 9% 53 of 581 | 1 of 10 |
| Medical | 12% 12 of 100 | 11% 59 of 548 | 3 of 10 |
| Travel | 12% 12 of 100 | 10% 54 of 561 | 0 of 10 |
| Health & Fitness | 11% 11 of 100 | 8% 45 of 574 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 9% 50 of 556 | 2 of 10 |
| Graphics & Design | 10% 10 of 99 | 7% 39 of 564 | 4 of 10 |
| Productivity | 8% 8 of 99 | 8% 45 of 551 | 2 of 10 |
| Education | 8% 8 of 100 | 7% 38 of 555 | 0 of 10 |
| Business | 7% 7 of 100 | 4% 21 of 554 | 0 of 10 |
| Entertainment | 7% 7 of 100 | 4% 23 of 544 | 1 of 10 |
| Games | 6% 6 of 100 | 2% 11 of 567 | 0 of 10 |
| Photo & Video | 6% 6 of 100 | 6% 35 of 566 | 0 of 10 |
| Music | 5% 5 of 100 | 5% 25 of 550 | 1 of 10 |
| Sports | 5% 5 of 100 | 3% 18 of 558 | 0 of 10 |
| Social Networking | 4% 4 of 100 | 4% 24 of 554 | 0 of 10 |
| Utilities | 4% 4 of 100 | 4% 21 of 549 | 0 of 10 |
| Weather | 3% 3 of 100 | 2% 13 of 555 | 1 of 10 |
| Developer Tools | 2% 2 of 100 | 1% 7 of 507 | 1 of 10 |
| Navigation | 0% 0 of 99 | 0% 0 of 566 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Low contrast words42% of these screenshots, against 18% of all Health & Fitness screenshots
- Says “you” or “your”60% of these screenshots, against 40% of all Health & Fitness screenshots
- Light78% of these screenshots, against 61% of all Health & Fitness screenshots
- States a benefit56% of these screenshots, against 42% of all Health & Fitness screenshots
- Plain tone96% of these screenshots, against 83% of all Health & Fitness screenshots
- Tells you to do something69% of these screenshots, against 60% of all Health & Fitness screenshots
More in look
- Light78%
- Gradient background73%
- Background is the icon’s colour56%
- Black, white or grey53%
- Low contrast words44%
- High contrast words42%
- A word in a different colour39%
- Solid background38%
- Dark36%
- Blue35%
- Orange28%
- Teal20%
- Photo background18%
- Rounded headline type18%
- Green17%
- Pattern or texture14%
- Red13%
- Condensed or display type8%
- Purple8%
- Pink6%
- Yellow6%
- The app itself is the background2%
Questions, answered from the chart.
How many top Health & Fitness apps have App Store screenshots with a serif headline?
11 of the top 100 Health & Fitness apps (11%) have at least one, and 45 of their 574 screenshots (8%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Health & Fitness apps have App Store screenshots with a serif headline?
In the top ten: Flo Cycle & Period Tracker (#3) and Oura (#8). Further down the chart: Quick BloodPressure (#43), Limber Health Home Exercise (#57), Clue Period & Cycle Tracker (#63), Lively - Period Tracker, Cycle (#68) and Fullscript (#72), and 4 more.
Should my Health & Fitness app have App Store screenshots with a serif headline?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Health & Fitness apps do it (20%), against 9 of the other 90 (10%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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