Games app screenshots with a serif headline
The headline is set in a serif typeface. Serif type is associated with print and editorial design.
From the top 100 free Games apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
11 of the 567 Games screenshots read (2%) do this, across 6 of the top 100 apps (6%). 0 of the top ten do it (0%), against 6 of the other 90 (7%): the top ten do it about as often as the rest. Of the 23 categories read so far, Games is 15th for this. It is most common in Reference (21% of apps) and least common in Navigation (0%).
All 11 examples from the chart.
Every one of the Games app screenshots with a serif headline on the chart, the highest app first.

“WORD TILES”

“TRADE!”


“TWILIGHT TRAILS”

“BIG WINS START HERE”


“Play word and logic puzzles.”

“Solve new puzzles each day.”

“Access 10,000 past puzzles.”

“Track your progress.”

“Improve with WordleBot.”
What these screenshots say, word for word.
The words on all 9 that carry any, as each app wrote them.
“WORD TILES”
Word Tiles - Relaxing Puzzle · #42 · screenshot 6“TRADE!”
Solitaire Cash: Win Real Money · #55 · screenshot 6“Play word and logic puzzles.”
NYT Games: Wordle & Crossword · #66 · screenshot 2“TWILIGHT TRAILS”
Pokémon GO · #73 · screenshot 1“BIG WINS START HERE”
Grand Fortune Club · #78 · screenshot 4“Solve new puzzles each day.”
NYT Games: Wordle & Crossword · #66 · screenshot 3“Access 10,000 past puzzles.”
NYT Games: Wordle & Crossword · #66 · screenshot 4“Track your progress.”
NYT Games: Wordle & Crossword · #66 · screenshot 5“Improve with WordleBot.”
NYT Games: Wordle & Crossword · #66 · screenshot 6
Top ten Games apps that do it.
None of the top ten do. The highest app on the chart that does is Word Tiles - Relaxing Puzzle, at #42.
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 21% 21 of 100 | 15% 86 of 566 | 3 of 10 |
| Shopping | 18% 18 of 100 | 12% 67 of 562 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 12% 64 of 540 | 0 of 10 |
| News | 16% 16 of 98 | 15% 80 of 517 | 2 of 10 |
| Finance | 12% 12 of 100 | 9% 53 of 581 | 1 of 10 |
| Medical | 12% 12 of 100 | 11% 59 of 548 | 3 of 10 |
| Travel | 12% 12 of 100 | 10% 54 of 561 | 0 of 10 |
| Health & Fitness | 11% 11 of 100 | 8% 45 of 574 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 9% 50 of 556 | 2 of 10 |
| Graphics & Design | 10% 10 of 99 | 7% 39 of 564 | 4 of 10 |
| Productivity | 8% 8 of 99 | 8% 45 of 551 | 2 of 10 |
| Education | 8% 8 of 100 | 7% 38 of 555 | 0 of 10 |
| Business | 7% 7 of 100 | 4% 21 of 554 | 0 of 10 |
| Entertainment | 7% 7 of 100 | 4% 23 of 544 | 1 of 10 |
| Games | 6% 6 of 100 | 2% 11 of 567 | 0 of 10 |
| Photo & Video | 6% 6 of 100 | 6% 35 of 566 | 0 of 10 |
| Music | 5% 5 of 100 | 5% 25 of 550 | 1 of 10 |
| Sports | 5% 5 of 100 | 3% 18 of 558 | 0 of 10 |
| Social Networking | 4% 4 of 100 | 4% 24 of 554 | 0 of 10 |
| Utilities | 4% 4 of 100 | 4% 21 of 549 | 0 of 10 |
| Weather | 3% 3 of 100 | 2% 13 of 555 | 1 of 10 |
| Developer Tools | 2% 2 of 100 | 1% 7 of 507 | 1 of 10 |
| Navigation | 0% 0 of 99 | 0% 0 of 566 | 0 of 10 |
Related tactics.
Often on the same screenshot
- Words at the top73% of these screenshots, against 27% of all Games screenshots
- Solid background55% of these screenshots, against 12% of all Games screenshots
- Phone drawn55% of these screenshots, against 20% of all Games screenshots
- Black, white or grey36% of these screenshots, against 8% of all Games screenshots
- Light55% of these screenshots, against 31% of all Games screenshots
- Plain tone55% of these screenshots, against 39% of all Games screenshots
More in look
- Gradient background67%
- Rounded headline type66%
- Blue58%
- Background is the icon’s colour55%
- The app itself is the background55%
- Orange49%
- Light48%
- A word in a different colour47%
- Dark44%
- High contrast words42%
- Green32%
- Photo background31%
- Teal23%
- Solid background20%
- Pattern or texture19%
- Condensed or display type18%
- Low contrast words16%
- Black, white or grey15%
- Purple14%
- Red13%
- Pink12%
- Yellow6%
Questions, answered from the chart.
How many top Games apps have App Store screenshots with a serif headline?
Which Games apps have App Store screenshots with a serif headline?
Should my Games app have App Store screenshots with a serif headline?
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