Shopping app screenshots with a serif headline
The headline is set in a serif typeface. Serif type is associated with print and editorial design.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
18% 18 of 100
Screenshots that do it
12% 67 of 562
The top ten
1 of 10 against 17 of the other 90
67 of the 562 Shopping screenshots read (12%) do this, across 18 of the top 100 apps (18%). 1 of the top ten do it (10%), against 17 of the other 90 (19%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 2nd for this. It is most common in Reference (21% of apps) and least common in Navigation (0%).
12 examples from the chart.
12 of the 67 Shopping app screenshots with a serif headline, one from each app, the highest on the chart first.
“Sell with no fees”
“FALL SUPER SALE”
“Your Walgreens app”
“Shopping personalized”
“Want Top-Tier Benefits?”
“A Saturday's coming. Got a plan?”
“TRY YOUR SELF ON”
“15% OFF”
“Save on fall styles”
What these screenshots say, word for word.
The words on 40 of the 62 that carry any, as each app wrote them.
“Sell with no fees”
Pocket all your earningsVinted: Pre-loved marketplace · #1 · screenshot 1“FALL SUPER SALE”
UP TO 90% OFF 30% OFF & FREE SHIPPING on Your First Order *conditions applySHEIN - Shopping Online · #12 · screenshot 1“Quince”
QUALITY WITHOUT COMPROMISEQuince: Luxury Essentials · #16 · screenshot 6“Your Walgreens app”
Everything you need to manage your health and shop with Walgreens.Walgreens · #25 · screenshot 1“Shopping personalized”
Ulta Beauty: Makeup & Skincare · #29 · screenshot 1“Want Top-Tier Benefits?”
Theyre yours when you join the VS & PINK Rewards program for free.Victoria's Secret—Bras & More · #44 · screenshot 1“A Saturday's coming. Got a plan?”
Thousands of local experiences, ready to book.Groupon - Local Deals Near Me · #46 · screenshot 1“TRY YOUR SELF ON”
You never know what you'll discover.“You never know what you'll discover.”Poshmark: Shop & Sell Fashion · #48 · screenshot 1- App exclusive discount
“15% OFF”
your first in-app orderCIDER - Clothing & Fashion · #52 · screenshot 1 “Save on fall styles”
Macy's: Shop, Save, and Earn · #59 · screenshot 1“Comfrt”
Wear The FeelingComfrt: Shop Cozy Clothing · #79 · screenshot 1“Shop in good company”
Discover through people with exceptional taste.ShopMy · #80 · screenshot 1“Explore the latest style inspiration”
H&M · #83 · screenshot 2“Content Curated For You”
Ralph Lauren: Luxury Shopping · #91 · screenshot 1- WARDROBE REFRESH:
“Up to 60% Off Luxury Brands.”
Vestiaire Collective: Buy+Sell · #95 · screenshot 1 “Earning is as simple as”
Snap, upload, sellVinted: Pre-loved marketplace · #1 · screenshot 2“Save time”
Pick up in as little as 30 minutes, delivery in as little as 1 hour.Walgreens · #25 · screenshot 3“Buy online pick up in store”
Ulta Beauty: Makeup & Skincare · #29 · screenshot 3“Join Our Community”
Create, connect, and get inspired with our new members-only destination.Victoria's Secret—Bras & More · #44 · screenshot 2- EVERY CATEGORY, ONE PLACE
“Your city has more than you think.”
Restaurants, spas, fitness, things to do... The full local picture.Groupon - Local Deals Near Me · #46 · screenshot 2 “Find what feels like you”
A personalized experience shaped by your stylePoshmark: Shop & Sell Fashion · #48 · screenshot 2“Shop By Mood”
Dive into our 'Pick A Mood' collections and turn your feelings into stylish expressions.CIDER - Clothing & Fashion · #52 · screenshot 2“If you like it, save it”
Everything you love now lives in one place. Each save shapes what you see next.ShopMy · #80 · screenshot 2“Find any item fast”
H&M · #83 · screenshot 3“Personalize Your Experience My Style”
A new way to customize your app experience to your unique tasteRalph Lauren: Luxury Shopping · #91 · screenshot 2“Shop the best prices with new items added daily”
Vestiaire Collective: Buy+Sell · #95 · screenshot 2“We've got you covered”
With protections & supportVinted: Pre-loved marketplace · #1 · screenshot 3“Streamline your shopping”
Seamlessly browse, clip and save, right in the app.Walgreens · #25 · screenshot 4“New + Now”
Your go-to destination for all things VS including the latest drops, newest styles,“I’ve Tried All Sorts of Brands— I Always Come Back to VS.”Victoria's Secret—Bras & More · #44 · screenshot 3- DISCOVER
“The corner spot you've been meaning to try.”
Independent and local. Vetted, reviewed and ready to book.Groupon - Local Deals Near Me · #46 · screenshot 3 “Fresh finds. Every day”
Vintage, luxury, and trending pieces from real closetsPoshmark: Shop & Sell Fashion · #48 · screenshot 3“Cider Club”
Unlock exclusive rewards, birthday gifts, priority shipping, and more!CIDER - Clothing & Fashion · #52 · screenshot 3“Shop for the Moment”
Custom collections built around your next occasion, shaped by what you love and what trusted curators recommend.ShopMy · #80 · screenshot 3“Snap and search for similar looks”
H&M · #83 · screenshot 4“Filter Preferences For Focused Shopping”
Ralph Lauren: Luxury Shopping · #91 · screenshot 3“Make offers to negotiate extra savings”
Vestiaire Collective: Buy+Sell · #95 · screenshot 3“Millions of of listings”
From your favorite brandsVinted: Pre-loved marketplace · #1 · screenshot 4“Pay with Wallet”
Go contactless at checkout and get digital receipts.Walgreens · #25 · screenshot 5“Next-Level Offers”
The hottest deals at your fingertips, does it get any better? Also, save gift cards and credit cards to your account for quick checkout.Victoria's Secret—Bras & More · #44 · screenshot 4- NEARBY
“Near you, right now.”
Hyperlocal offers updated all day. What you see is actually available.Groupon - Local Deals Near Me · #46 · screenshot 4
Top ten Shopping apps that do it.
- #1Vinted: Pre-loved marketplace5 of its 5 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Reference | 21% 21 of 100 | 15% 86 of 566 | 3 of 10 |
| Shopping | 18% 18 of 100 | 12% 67 of 562 | 1 of 10 |
| Food & Drink | 17% 17 of 100 | 12% 64 of 540 | 0 of 10 |
| News | 16% 16 of 98 | 15% 80 of 517 | 2 of 10 |
| Finance | 12% 12 of 100 | 9% 53 of 581 | 1 of 10 |
| Medical | 12% 12 of 100 | 11% 59 of 548 | 3 of 10 |
| Travel | 12% 12 of 100 | 10% 54 of 561 | 0 of 10 |
| Health & Fitness | 11% 11 of 100 | 8% 45 of 574 | 2 of 10 |
| Lifestyle | 11% 11 of 100 | 9% 50 of 556 | 2 of 10 |
| Graphics & Design | 10% 10 of 99 | 7% 39 of 564 | 4 of 10 |
| Productivity | 8% 8 of 99 | 8% 45 of 551 | 2 of 10 |
| Education | 8% 8 of 100 | 7% 38 of 555 | 0 of 10 |
| Business | 7% 7 of 100 | 4% 21 of 554 | 0 of 10 |
| Entertainment | 7% 7 of 100 | 4% 23 of 544 | 1 of 10 |
| Games | 6% 6 of 100 | 2% 11 of 567 | 0 of 10 |
| Photo & Video | 6% 6 of 100 | 6% 35 of 566 | 0 of 10 |
| Music | 5% 5 of 100 | 5% 25 of 550 | 1 of 10 |
| Sports | 5% 5 of 100 | 3% 18 of 558 | 0 of 10 |
| Social Networking | 4% 4 of 100 | 4% 24 of 554 | 0 of 10 |
| Utilities | 4% 4 of 100 | 4% 21 of 549 | 0 of 10 |
| Weather | 3% 3 of 100 | 2% 13 of 555 | 1 of 10 |
| Developer Tools | 2% 2 of 100 | 1% 7 of 507 | 1 of 10 |
| Navigation | 0% 0 of 99 | 0% 0 of 566 | 0 of 10 |
Related tactics.
Often on the same screenshot
- A person in the picture58% of these screenshots, against 31% of all Shopping screenshots
- Photo background39% of these screenshots, against 16% of all Shopping screenshots
- Has a subline64% of these screenshots, against 43% of all Shopping screenshots
- Subline explains the headline48% of these screenshots, against 30% of all Shopping screenshots
- Headline on one line30% of these screenshots, against 15% of all Shopping screenshots
- A photograph85% of these screenshots, against 71% of all Shopping screenshots
More in look
- Light90%
- Solid background63%
- Background is the icon’s colour59%
- A word in a different colour56%
- Black, white or grey50%
- Gradient background49%
- High contrast words48%
- Orange46%
- Photo background40%
- Blue37%
- Low contrast words36%
- Red24%
- Dark22%
- Rounded headline type18%
- Green15%
- Teal10%
- Pattern or texture9%
- Yellow7%
- Condensed or display type6%
- Purple6%
- Pink4%
- The app itself is the background3%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with a serif headline?
18 of the top 100 Shopping apps (18%) have at least one, and 67 of their 562 screenshots (12%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with a serif headline?
In the top ten: Vinted: Pre-loved marketplace (#1). Further down the chart: SHEIN - Shopping Online (#12), Quince: Luxury Essentials (#16), Walgreens (#25), Ulta Beauty: Makeup & Skincare (#29) and Victoria's Secret—Bras & More (#44), and 12 more.
Should my Shopping app have App Store screenshots with a serif headline?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Shopping apps do it (10%), against 17 of the other 90 (19%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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