Shopping app screenshots with a light background
A light picture overall. The App Store follows the device’s light or dark appearance, so a light screenshot stands out in one and blends into the other.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
90% 90 of 100
Screenshots that do it
67% 374 of 562
The top ten
9 of 10 against 81 of the other 90
374 of the 562 Shopping screenshots read (67%) do this, across 90 of the top 100 apps (90%). 9 of the top ten do it (90%), against 81 of the other 90 (90%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 1st for this. It is most common in Shopping (90% of apps) and least common in Entertainment (25%).
12 examples from the chart.
12 of the 374 Shopping app screenshots with a light background, one from each app, the highest on the chart first.
“List with ease”
“WOMEN'S FASHION”
“Discover your next favorite brand”
“Get notifications for drool-worthy deals”
“Shop over half a billion items in the app”
“Automatically apply coupons at 100,000 stores”
“Great finds, sweet deals, and more.”
“#1 Verified Savings App”
“#1 Deal Finding App”
“YOUR ONE-STOP-SHOP”
“70% OFF”
“Say hello to brands only at”
What these screenshots say, word for word.
The words on 40 of the 358 that carry any, as each app wrote them.
“List with ease”
with AI-powered listingDepop - Buy & Sell Clothes · #2 · screenshot 3“WOMEN'S FASHION”
Discover your style without limitationsTemu: Shop Like a Billionaire · #3 · screenshot 2“Discover your next favorite brand”
Shop: Track, Pay, Discover · #4 · screenshot 1“Get notifications for drool-worthy deals”
Amazon Shopping · #5 · screenshot 3“Shop over half a billion items in the app”
Walmart: Shopping & Savings · #6 · screenshot 1“Automatically apply coupons at 100,000 stores”
Capital One Shopping: Save Now · #7 · screenshot 2“Great finds, sweet deals, and more.”
Whatnot: Shop, Sell, Connect · #8 · screenshot 1“#1 Verified Savings App”
Koupon: Real Deals & Codes · #9 · screenshot 1“#1 Deal Finding App”
DealSeek: Coupons & Discounts · #10 · screenshot 1“YOUR ONE-STOP-SHOP”
Fashion at your fingertipsSHEIN - Shopping Online · #12 · screenshot 2- UP TO
“70% OFF”
AliExpress - Shopping App · #13 · screenshot 1 “Say hello to brands only at”
Target: Shop. Style. Save. · #14 · screenshot 3“Tap into eBay Live for real-time steals.”
eBay online shopping & selling · #15 · screenshot 2“PREMIUM PIECES. SPECIAL PRICING.”
Quince: Luxury Essentials · #16 · screenshot 2“Shop Online”
Browse featured promotions and an expanded selection of items and services on Costco.comCostco · #17 · screenshot 1“A world-leading B2B ecommerce marketplace”
Alibaba.com B2B Trade App · #18 · screenshot 1“A smarter way to pay”
Affirm: Buy now, pay over time · #19 · screenshot 1“Get points for mobile gaming”
Fetch: Earn Rewards Every Day · #20 · screenshot 4“Get something for anyone and any occasion.”
Etsy: Shop from Real People · #21 · screenshot 1“Limited releases. Serious savings.”
Best Buy: Tech Deals & Savings · #22 · screenshot 3“Makes Your Day”
Circle K · #23 · screenshot 1“score app- exclusive deals”
before sales open to everyone.Wayfair – Shop All Things Home · #24 · screenshot 1“Your Walgreens app”
Everything you need to manage your health and shop with Walgreens.Walgreens · #25 · screenshot 1“Shop fast and easy.”
Sam's Club Shopping & Delivery · #26 · screenshot 1“Real cash Real Fast”
“Ashley, Marcus, and 2M+ members are earning on KashKick”KashKick: Get paid to have fun · #27 · screenshot 1“How doers get more done.™”
The Home Depot · #28 · screenshot 1“Shopping personalized”
Ulta Beauty: Makeup & Skincare · #29 · screenshot 1“Find gov and retail surplus”
$50 Free CreditGovAuctions.com - Shop Surplus · #30 · screenshot 1“Pay in 4 or Pay Monthly”
Afterpay: Pay over time · #31 · screenshot 3“SAME DAY DELIVERY”
NOW AVAILABLEDollar General-Digital Coupons · #32 · screenshot 1“Weekly Ads”
ALDI Grocery Pickup & Delivery · #33 · screenshot 4“List your items in 30 seconds”
OfferUp Buy & Sell Marketplace · #34 · screenshot 2“GET SAME DAY DELIVERY”
Sephora US: Makeup & Skincare · #35 · screenshot 1“SHOPPING SAFETY FOR FUN”
Make shopping easier and fasterDHgate-Online Wholesale Stores · #37 · screenshot 1“Welcome to the easiest way to shop”
Bath & Body Works | B&BW · #38 · screenshot 2“GET NOTIFIED”
EXCLUSIVE APP DEALS; RESTOCKS NOTIFICATIONS; ITEM RUNNING LOW ALERTS; LIVE ACTIVITY UPDATES; LIVE ORDER TRACKINGFashion Nova: Trendy Shopping · #39 · screenshot 2“Buy Now. Pay Later. No Interest.”
Sezzle: Buy Now, Pay Later · #40 · screenshot 1“Clip with Camera”
Look for hot deals in store by scanning product barcodes to check for coupons!Family Dollar · #42 · screenshot 1“Free CARFAX Report. With Every Vehicle.”
“This car has been recently serviced. That's a good thing!”CARFAX - New & Used Cars · #43 · screenshot 5“Want Top-Tier Benefits?”
Theyre yours when you join the VS & PINK Rewards program for free.Victoria's Secret—Bras & More · #44 · screenshot 1
Top ten Shopping apps that do it.
- #2Depop - Buy & Sell Clothes3 of its 6 screenshots
- #3Temu: Shop Like a Billionaire5 of its 6 screenshots
- #4Shop: Track, Pay, Discover6 of its 6 screenshots
- #5Amazon Shopping3 of its 6 screenshots
- #6Walmart: Shopping & Savings4 of its 6 screenshots
- #7Capital One Shopping: Save Now1 of its 6 screenshots
- #8Whatnot: Shop, Sell, Connect4 of its 5 screenshots
- #9Koupon: Real Deals & Codes6 of its 6 screenshots
- #10DealSeek: Coupons & Discounts4 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Shopping | 90% 90 of 100 | 67% 374 of 562 | 9 of 10 |
| Business | 86% 86 of 100 | 71% 396 of 554 | 9 of 10 |
| Education | 86% 86 of 100 | 66% 364 of 555 | 9 of 10 |
| Food & Drink | 86% 86 of 100 | 66% 354 of 540 | 8 of 10 |
| Medical | 85% 85 of 100 | 73% 398 of 548 | 9 of 10 |
| Productivity | 85% 84 of 99 | 67% 371 of 551 | 9 of 10 |
| Lifestyle | 81% 81 of 100 | 59% 328 of 556 | 9 of 10 |
| Finance | 78% 78 of 100 | 59% 343 of 581 | 8 of 10 |
| Health & Fitness | 78% 78 of 100 | 61% 352 of 574 | 7 of 10 |
| Travel | 73% 73 of 100 | 54% 301 of 561 | 6 of 10 |
| Reference | 71% 71 of 100 | 51% 290 of 566 | 8 of 10 |
| Utilities | 71% 71 of 100 | 55% 304 of 549 | 9 of 10 |
| Navigation | 65% 64 of 99 | 47% 265 of 566 | 7 of 10 |
| Social Networking | 61% 61 of 100 | 45% 252 of 554 | 7 of 10 |
| Developer Tools | 60% 60 of 100 | 48% 245 of 507 | 9 of 10 |
| News | 58% 57 of 98 | 41% 214 of 517 | 6 of 10 |
| Graphics & Design | 56% 55 of 99 | 48% 268 of 564 | 4 of 10 |
| Photo & Video | 50% 50 of 100 | 32% 179 of 566 | 5 of 10 |
| Games | 48% 48 of 100 | 31% 176 of 567 | 7 of 10 |
| Weather | 43% 43 of 100 | 25% 140 of 555 | 4 of 10 |
| Sports | 38% 38 of 100 | 25% 137 of 558 | 1 of 10 |
| Music | 35% 35 of 100 | 24% 133 of 550 | 1 of 10 |
| Entertainment | 25% 25 of 100 | 15% 82 of 544 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Whole phone shown67% of these screenshots, against 59% of all Shopping screenshots
- Phone drawn90% of these screenshots, against 84% of all Shopping screenshots
- Leads with a feature53% of these screenshots, against 48% of all Shopping screenshots
- Plain tone73% of these screenshots, against 69% of all Shopping screenshots
- Screen fills the picture78% of these screenshots, against 74% of all Shopping screenshots
- Words at the top87% of these screenshots, against 84% of all Shopping screenshots
More in look
- Solid background63%
- Background is the icon’s colour59%
- A word in a different colour56%
- Black, white or grey50%
- Gradient background49%
- High contrast words48%
- Orange46%
- Photo background40%
- Blue37%
- Low contrast words36%
- Red24%
- Dark22%
- Rounded headline type18%
- Serif headline18%
- Green15%
- Teal10%
- Pattern or texture9%
- Yellow7%
- Condensed or display type6%
- Purple6%
- Pink4%
- The app itself is the background3%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with a light background?
90 of the top 100 Shopping apps (90%) have at least one, and 374 of their 562 screenshots (67%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with a light background?
In the top ten: Depop - Buy & Sell Clothes (#2), Temu: Shop Like a Billionaire (#3), Shop: Track, Pay, Discover (#4), Amazon Shopping (#5), Walmart: Shopping & Savings (#6), Capital One Shopping: Save Now (#7), Whatnot: Shop, Sell, Connect (#8), Koupon: Real Deals & Codes (#9) and DealSeek: Coupons & Discounts (#10). Further down the chart: SHEIN - Shopping Online (#12), AliExpress - Shopping App (#13), Target: Shop. Style. Save. (#14), eBay online shopping & selling (#15) and Quince: Luxury Essentials (#16), and 76 more.
Should my Shopping app have App Store screenshots with a light background?
The chart shows who does it, not whether it would work for your app. 9 of the top ten Shopping apps do it (90%), against 81 of the other 90 (90%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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