Shopping app screenshots with rounded type
A rounded, friendly typeface. Rounded letterforms read as soft and informal.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
18% 18 of 100
Screenshots that do it
6% 31 of 562
The top ten
2 of 10 against 16 of the other 90
31 of the 562 Shopping screenshots read (6%) do this, across 18 of the top 100 apps (18%). 2 of the top ten do it (20%), against 16 of the other 90 (18%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 11th for this. It is most common in Games (66% of apps) and least common in News (7%).
12 examples from the chart.
12 of the 31 Shopping app screenshots with rounded type, one from each app, the highest on the chart first.
“Great finds, sweet deals, and more.”
“All the Best Deals. One Place”
“Choice day”
“Toggle on AutoPay to make life easier”
“Earn rewards on everything”
“Discover products”
“save your favorites”
“Shop fast and easy.”
“check out faster with the app.”
“50,000”
“Rip & Ship Real Slab Packs”
“Check out the freshest trends and discover amazing steals and deals”
What these screenshots say, word for word.
The words on all 31 that carry any, as each app wrote them.
“Great finds, sweet deals, and more.”
Whatnot: Shop, Sell, Connect · #8 · screenshot 1“All the Best Deals. One Place”
DealSeek: Coupons & Discounts · #10 · screenshot 5“Choice day”
AliExpress - Shopping App · #13 · screenshot 5“Toggle on AutoPay to make life easier”
Affirm: Buy now, pay over time · #19 · screenshot 3“Earn rewards on everything”
Over $1 billion awardedFetch: Earn Rewards Every Day · #20 · screenshot 1“Discover products”
& reviewsBest Buy: Tech Deals & Savings · #22 · screenshot 4“save your favorites”
for easy access to your finds.Wayfair – Shop All Things Home · #24 · screenshot 5“Shop fast and easy.”
Sam's Club Shopping & Delivery · #26 · screenshot 1“check out faster with the app.”
Kroger · #54 · screenshot 6- up to
“50,000”
cars added dailyCars.com - New & Used Cars · #55 · screenshot 2 “Rip & Ship Real Slab Packs”
100% FREE PACK Small daily rewards for login 7 days straight = Exclusive Legend PackMintPull - Rip TCG Pocket · #61 · screenshot 1“Check out the freshest trends and discover amazing steals and deals”
Old Navy: Shop for New Clothes · #65 · screenshot 2- ✂ Book Services
“Book with a few taps & receive reminders for all your pet’s appointments”
PetSmart · #66 · screenshot 2 “Free Welcome Box”
Filled with samples from brands parents loveBabylist Baby Registry · #70 · screenshot 4“Shop and sell confidently⭐”
Ratings, authentication, and protections that give you peace of mind.Mercari: Buying & Selling App · #72 · screenshot 4“the brands you want. the prices you want. whenever you want.”
T.J.Maxx · #87 · screenshot 1“Your digital rewards app.”
Illustration onlyLidl Plus · #88 · screenshot 2- Available for specific regions only
“Pinduoduo FREE SHIPPING”
Even on 1 single item No min. spend requiredPinduoduo · #92 · screenshot 1 “Shop everything you love.”
Whatnot: Shop, Sell, Connect · #8 · screenshot 2“Get points for every receipt”
Fetch: Earn Rewards Every Day · #20 · screenshot 2“Search by advanced features”
Cars.com - New & Used Cars · #55 · screenshot 3“Shop the latest styles across all our departments”
Old Navy: Shop for New Clothes · #65 · screenshot 5- Earn Rewards
“Track your rewards & redeem for savings”
PetSmart · #66 · screenshot 3 “Use the Interactive Checklist”
To keep track of what you needBabylist Baby Registry · #70 · screenshot 5“redeem earned Rewards and track Points!”
TJX Rewards® cardmembers can track progress toward the next Reward and redeem right from their phone.T.J.Maxx · #87 · screenshot 2“Have fun and find your community.”
Whatnot: Shop, Sell, Connect · #8 · screenshot 3“Know your monthly payment”
Cars.com - New & Used Cars · #55 · screenshot 5“Manage your Old Navy Encore Credit Card, points, and Super Cash on the go.”
Old Navy: Shop for New Clothes · #65 · screenshot 6“manage your TJX Rewards® credit card on-the-go.”
Access to bill payments, your digital card, balance checks, and more at your fingertips.T.J.Maxx · #87 · screenshot 3“Go live and start selling quickly.”
Whatnot: Shop, Sell, Connect · #8 · screenshot 4“find your closest store”
Get directions, check open hours, and more.T.J.Maxx · #87 · screenshot 5
Top ten Shopping apps that do it.
- #8Whatnot: Shop, Sell, Connect4 of its 5 screenshots
- #10DealSeek: Coupons & Discounts1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Games | 66% 66 of 100 | 41% 232 of 567 | 8 of 10 |
| Graphics & Design | 32% 32 of 99 | 18% 101 of 564 | 2 of 10 |
| Education | 32% 32 of 100 | 17% 97 of 555 | 3 of 10 |
| Social Networking | 30% 30 of 100 | 13% 73 of 554 | 3 of 10 |
| Food & Drink | 26% 26 of 100 | 14% 74 of 540 | 2 of 10 |
| Photo & Video | 25% 25 of 100 | 8% 44 of 566 | 2 of 10 |
| Lifestyle | 23% 23 of 100 | 8% 45 of 556 | 0 of 10 |
| Navigation | 21% 21 of 99 | 8% 44 of 566 | 3 of 10 |
| Music | 19% 19 of 100 | 9% 47 of 550 | 1 of 10 |
| Travel | 19% 19 of 100 | 8% 43 of 561 | 0 of 10 |
| Health & Fitness | 18% 18 of 100 | 7% 41 of 574 | 1 of 10 |
| Shopping | 18% 18 of 100 | 6% 31 of 562 | 2 of 10 |
| Entertainment | 16% 16 of 100 | 4% 23 of 544 | 1 of 10 |
| Developer Tools | 15% 15 of 100 | 7% 33 of 507 | 1 of 10 |
| Medical | 15% 15 of 100 | 5% 26 of 548 | 0 of 10 |
| Finance | 14% 14 of 100 | 5% 28 of 581 | 2 of 10 |
| Utilities | 14% 14 of 100 | 5% 26 of 549 | 0 of 10 |
| Weather | 14% 14 of 100 | 6% 33 of 555 | 3 of 10 |
| Reference | 12% 12 of 100 | 5% 31 of 566 | 0 of 10 |
| Productivity | 11% 11 of 99 | 4% 20 of 551 | 0 of 10 |
| Sports | 9% 9 of 100 | 3% 15 of 558 | 1 of 10 |
| Business | 8% 8 of 100 | 2% 10 of 554 | 1 of 10 |
| News | 7% 7 of 98 | 3% 13 of 517 | 2 of 10 |
Related tactics.
Often on the same screenshot
- Plain tone87% of these screenshots, against 69% of all Shopping screenshots
- Tells you to do something68% of these screenshots, against 50% of all Shopping screenshots
- Words at the bottom23% of these screenshots, against 7% of all Shopping screenshots
- Leads with a feature61% of these screenshots, against 48% of all Shopping screenshots
- Purple16% of these screenshots, against 3% of all Shopping screenshots
- Star rating shown23% of these screenshots, against 12% of all Shopping screenshots
More in look
- Light90%
- Solid background63%
- Background is the icon’s colour59%
- A word in a different colour56%
- Black, white or grey50%
- Gradient background49%
- High contrast words48%
- Orange46%
- Photo background40%
- Blue37%
- Low contrast words36%
- Red24%
- Dark22%
- Serif headline18%
- Green15%
- Teal10%
- Pattern or texture9%
- Yellow7%
- Condensed or display type6%
- Purple6%
- Pink4%
- The app itself is the background3%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with rounded type?
18 of the top 100 Shopping apps (18%) have at least one, and 31 of their 562 screenshots (6%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with rounded type?
In the top ten: Whatnot: Shop, Sell, Connect (#8) and DealSeek: Coupons & Discounts (#10). Further down the chart: AliExpress - Shopping App (#13), Affirm: Buy now, pay over time (#19), Fetch: Earn Rewards Every Day (#20), Best Buy: Tech Deals & Savings (#22) and Wayfair – Shop All Things Home (#24), and 11 more.
Should my Shopping app have App Store screenshots with rounded type?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Shopping apps do it (20%), against 16 of the other 90 (18%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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