Shopping app screenshots with a highlighted word
One word of the headline is coloured or highlighted. Colouring one word tells the reader which word matters if they read only one.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
56% 56 of 100
Screenshots that do it
24% 133 of 562
The top ten
5 of 10 against 51 of the other 90
133 of the 562 Shopping screenshots read (24%) do this, across 56 of the top 100 apps (56%). 5 of the top ten do it (50%), against 51 of the other 90 (57%): the top ten do it about as often as the rest. Of the 23 categories read so far, Shopping is 1st for this. It is most common in Education (56% of apps) and least common in Medical (31%).
12 examples from the chart.
12 of the 133 Shopping app screenshots with a highlighted word, one from each app, the highest on the chart first.
“HOME & KITCHEN”
“Speed up your store run”
“Free shopping rewards you can redeem for free gift cards”
“300,000+ deals on what you need”
“#1 Deal Finding App”
“...OR INSTANTLY EXCHANGE THEM.”
“FALL SUPER SALE”
“70% OFF”
“Say hello to brands only at”
“Buy it. Sell it. Love it.”
“Receipts”
“Find more”
What these screenshots say, word for word.
The words on 40 of the 131 that carry any, as each app wrote them.
“HOME & KITCHEN”
Refresh your homeTemu: Shop Like a Billionaire · #3 · screenshot 3“Speed up your store run”
Walmart: Shopping & Savings · #6 · screenshot 3“Free shopping rewards you can redeem for free gift cards”
Capital One Shopping: Save Now · #7 · screenshot 3“300,000+ deals on what you need”
Koupon: Real Deals & Codes · #9 · screenshot 4“#1 Deal Finding App”
DealSeek: Coupons & Discounts · #10 · screenshot 1- Instant buyback with no marketplace fees.
“...OR INSTANTLY EXCHANGE THEM.”
Safe & reliable collecting, the way it should be.Rips by Triumph · #11 · screenshot 3 “FALL SUPER SALE”
UP TO 90% OFF 30% OFF & FREE SHIPPING on Your First Order *conditions applySHEIN - Shopping Online · #12 · screenshot 1- UP TO
“70% OFF”
AliExpress - Shopping App · #13 · screenshot 1 “Say hello to brands only at”
Target: Shop. Style. Save. · #14 · screenshot 3“Buy it. Sell it. Love it.”
eBay online shopping & selling · #15 · screenshot 1“Receipts”
Access receipts for in-warehouse and online purchases.Costco · #17 · screenshot 4“Find more”
Shop from 200+ million products across all industriesAlibaba.com B2B Trade App · #18 · screenshot 4“Earn rewards on everything”
Over $1 billion awardedFetch: Earn Rewards Every Day · #20 · screenshot 1- wayfair REWARDS
“earn 5% back in rewards”
plus more members-only perks.Wayfair – Shop All Things Home · #24 · screenshot 2 “Join myWalgreens”
Earn unlimited 1% Walgreens Cash rewards storewide, even at the pharmacy.Walgreens · #25 · screenshot 2“Real cash Real Fast”
“Ashley, Marcus, and 2M+ members are earning on KashKick”KashKick: Get paid to have fun · #27 · screenshot 1“Rewards at a glance”
Ulta Beauty: Makeup & Skincare · #29 · screenshot 2“Find gov and retail surplus”
$50 Free CreditGovAuctions.com - Shop Surplus · #30 · screenshot 1“OVER 2,000 ITEMS”
AT $1 OR LESSDollar General-Digital Coupons · #32 · screenshot 6“CHOOSE YOUR FREE BIRTHDAY GIFT”
Sephora US: Makeup & Skincare · #35 · screenshot 6“Meet Mylow”
Our AI assistant has the answers to all of your home improvement questions.Lowe's Home Improvement · #36 · screenshot 1“SHOPPING SAFETY FOR FUN”
Make shopping easier and fasterDHgate-Online Wholesale Stores · #37 · screenshot 1“CHOOSE FROM OVER 1,000 NEW ARRIVALS”
Fashion Nova: Trendy Shopping · #39 · screenshot 3“Buy Now. Pay Later. No Interest.”
Sezzle: Buy Now, Pay Later · #40 · screenshot 1“Find a Store”
Looking for a Family Dollar near you? Select & save your store for future trips & more savings!Family Dollar · #42 · screenshot 3- DISCOVER
“The corner spot you've been meaning to try.”
Independent and local. Vetted, reviewed and ready to book.Groupon - Local Deals Near Me · #46 · screenshot 3 “Let us handle Rx approvals”
Chewy - Pet Care & Pharmacy · #47 · screenshot 3“Get the most out of your membership.”
BJs Wholesale Club · #49 · screenshot 1“Navigate the lot confidently”
Dealership ModeCarGurus: Used & New Cars · #50 · screenshot 2“Keep all your coupons, Kohl’s Cash® and rewards in your Kohl’s Wallet.”
Kohl's - Shopping & Discounts · #51 · screenshot 1- App exclusive discount
“15% OFF”
your first in-app orderCIDER - Clothing & Fashion · #52 · screenshot 1 “GET A $10 REWARD”
For every $300 spent with your ScoreCardDICK’S Sporting Goods · #53 · screenshot 4“pay with a SNAP EBT card.”
Kroger · #54 · screenshot 4- up to
“50,000”
cars added dailyCars.com - New & Used Cars · #55 · screenshot 2 “Search”
Carvana: Buy/Sell Used Cars · #56 · screenshot 2“Buy the brands you love...”
Macy's: Shop, Save, and Earn · #59 · screenshot 2“Rip & Ship Real Slab Packs”
100% FREE PACK Small daily rewards for login 7 days straight = Exclusive Legend PackMintPull - Rip TCG Pocket · #61 · screenshot 1“MEET YOUR NEW ITEM”
Revealed instantly. Authenticity guaranteed.IcyBox · #63 · screenshot 5“Explore personalized picks made for your pet”
Search dog toysPetSmart · #66 · screenshot 1“Find your favorites in record time”
IKEA · #69 · screenshot 6
Top ten Shopping apps that do it.
- #3Temu: Shop Like a Billionaire2 of its 6 screenshots
- #6Walmart: Shopping & Savings1 of its 6 screenshots
- #7Capital One Shopping: Save Now4 of its 6 screenshots
- #9Koupon: Real Deals & Codes1 of its 6 screenshots
- #10DealSeek: Coupons & Discounts2 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 56% 56 of 100 | 29% 160 of 555 | 6 of 10 |
| Shopping | 56% 56 of 100 | 24% 133 of 562 | 5 of 10 |
| Finance | 53% 53 of 100 | 27% 154 of 581 | 3 of 10 |
| Food & Drink | 53% 53 of 100 | 28% 153 of 540 | 7 of 10 |
| Reference | 53% 53 of 100 | 30% 167 of 566 | 5 of 10 |
| Graphics & Design | 53% 52 of 99 | 27% 153 of 564 | 6 of 10 |
| Utilities | 52% 52 of 100 | 27% 148 of 549 | 8 of 10 |
| Entertainment | 51% 51 of 100 | 29% 156 of 544 | 4 of 10 |
| Sports | 50% 50 of 100 | 28% 154 of 558 | 5 of 10 |
| Photo & Video | 48% 48 of 100 | 21% 119 of 566 | 5 of 10 |
| Productivity | 47% 47 of 99 | 26% 141 of 551 | 3 of 10 |
| Games | 47% 47 of 100 | 24% 136 of 567 | 3 of 10 |
| Music | 47% 47 of 100 | 23% 125 of 550 | 3 of 10 |
| Social Networking | 46% 46 of 100 | 21% 115 of 554 | 4 of 10 |
| Lifestyle | 43% 43 of 100 | 19% 106 of 556 | 3 of 10 |
| News | 43% 42 of 98 | 19% 97 of 517 | 5 of 10 |
| Navigation | 40% 40 of 99 | 23% 130 of 566 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 21% 120 of 574 | 4 of 10 |
| Developer Tools | 38% 38 of 100 | 17% 84 of 507 | 3 of 10 |
| Weather | 38% 38 of 100 | 14% 79 of 555 | 3 of 10 |
| Business | 37% 37 of 100 | 20% 112 of 554 | 3 of 10 |
| Travel | 37% 37 of 100 | 12% 70 of 561 | 3 of 10 |
| Medical | 31% 31 of 100 | 17% 92 of 548 | 5 of 10 |
Related tactics.
Often on the same screenshot
- Uses a number27% of these screenshots, against 12% of all Shopping screenshots
- Badge29% of these screenshots, against 16% of all Shopping screenshots
- Has a kicker20% of these screenshots, against 7% of all Shopping screenshots
- Arrows or callouts27% of these screenshots, against 15% of all Shopping screenshots
- Gradient background44% of these screenshots, against 32% of all Shopping screenshots
- Illustration or mascot32% of these screenshots, against 21% of all Shopping screenshots
More in look
- Light90%
- Solid background63%
- Background is the icon’s colour59%
- Black, white or grey50%
- Gradient background49%
- High contrast words48%
- Orange46%
- Photo background40%
- Blue37%
- Low contrast words36%
- Red24%
- Dark22%
- Rounded headline type18%
- Serif headline18%
- Green15%
- Teal10%
- Pattern or texture9%
- Yellow7%
- Condensed or display type6%
- Purple6%
- Pink4%
- The app itself is the background3%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with a highlighted word?
56 of the top 100 Shopping apps (56%) have at least one, and 133 of their 562 screenshots (24%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with a highlighted word?
In the top ten: Temu: Shop Like a Billionaire (#3), Walmart: Shopping & Savings (#6), Capital One Shopping: Save Now (#7), Koupon: Real Deals & Codes (#9) and DealSeek: Coupons & Discounts (#10). Further down the chart: Rips by Triumph (#11), SHEIN - Shopping Online (#12), AliExpress - Shopping App (#13), Target: Shop. Style. Save. (#14) and eBay online shopping & selling (#15), and 46 more.
Should my Shopping app have App Store screenshots with a highlighted word?
The chart shows who does it, not whether it would work for your app. 5 of the top ten Shopping apps do it (50%), against 51 of the other 90 (57%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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