Shopping app screenshots with arrows or callouts
Arrows, circles or notes drawn to point at something. A callout points the eye at the one control or number the headline is about.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
38% 38 of 100
Screenshots that do it
15% 85 of 562
The top ten
6 of 10 against 32 of the other 90
85 of the 562 Shopping screenshots read (15%) do this, across 38 of the top 100 apps (38%). 6 of the top ten do it (60%), against 32 of the other 90 (36%): the top ten do it more than the rest. Of the 23 categories read so far, Shopping is 14th for this. It is most common in Graphics & Design (70% of apps) and least common in Developer Tools (21%).
12 examples from the chart.
12 of the 85 Shopping app screenshots with arrows or callouts, one from each app, the highest on the chart first.
“List with ease”
“Save all your faves for later”
“First free delivery in as fast as 1 hour”
“Join our 10 million users, saving over $2 billion!”
“#1 Verified Savings App”
“Trusted by 2M+ Deal Hunters”
“OPEN REAL CARD PACKS!”
“FALL SUPER SALE”
“70% OFF”
“Backed by the most trusted marketplace anywhere.”
“Find more”
“Get points for every receipt”
What these screenshots say, word for word.
The words on 40 of the 85 that carry any, as each app wrote them.
“List with ease”
with AI-powered listingDepop - Buy & Sell Clothes · #2 · screenshot 3“Save all your faves for later”
Shop: Track, Pay, Discover · #4 · screenshot 5“First free delivery in as fast as 1 hour”
Use code EXPRESS at checkoutWalmart: Shopping & Savings · #6 · screenshot 2“Join our 10 million users, saving over $2 billion!”
“Love this coupon savings! | Love this App”Capital One Shopping: Save Now · #7 · screenshot 6“#1 Verified Savings App”
Koupon: Real Deals & Codes · #9 · screenshot 1“Trusted by 2M+ Deal Hunters”
4.9 Raiting 5M+ Users“Never shop without checking DealSeek first!”DealSeek: Coupons & Discounts · #10 · screenshot 2“OPEN REAL CARD PACKS!”
Rips by Triumph · #11 · screenshot 1“FALL SUPER SALE”
UP TO 90% OFF 30% OFF & FREE SHIPPING on Your First Order *conditions applySHEIN - Shopping Online · #12 · screenshot 1- UP TO
“70% OFF”
AliExpress - Shopping App · #13 · screenshot 1 “Backed by the most trusted marketplace anywhere.”
eBay online shopping & selling · #15 · screenshot 6“Find more”
Shop from 200+ million products across all industriesAlibaba.com B2B Trade App · #18 · screenshot 4“Get points for every receipt”
Fetch: Earn Rewards Every Day · #20 · screenshot 2“Makes Your Day”
Circle K · #23 · screenshot 1“Real cash Real Fast”
“Ashley, Marcus, and 2M+ members are earning on KashKick”KashKick: Get paid to have fun · #27 · screenshot 1“Find gov and retail surplus”
$50 Free CreditGovAuctions.com - Shop Surplus · #30 · screenshot 1“ASAP DELIVERY”
in under an hour *fees applyDollar General-Digital Coupons · #32 · screenshot 2“List your items in 30 seconds”
OfferUp Buy & Sell Marketplace · #34 · screenshot 2“SHOPPING SAFETY FOR FUN”
Make shopping easier and fasterDHgate-Online Wholesale Stores · #37 · screenshot 1“Shop Deals & Discounts”
Sezzle: Buy Now, Pay Later · #40 · screenshot 4“Your Perfect Car is Waiting. We'll Help You Find It.”
CARFAX - New & Used Cars · #43 · screenshot 1“No Credit Check. No SSN. No Catch.”
Find out your spending power instantly, no credit check needed.Four | Buy Now, Pay Later · #45 · screenshot 2- NEARBY
“Near you, right now.”
Hyperlocal offers updated all day. What you see is actually available.Groupon - Local Deals Near Me · #46 · screenshot 4 “Shop & Sell with Confidence”
With millions of 5-star sellers, trust is built into every purchasePoshmark: Shop & Sell Fashion · #48 · screenshot 5“Keep all your coupons, Kohl’s Cash® and rewards in your Kohl’s Wallet.”
Kohl's - Shopping & Discounts · #51 · screenshot 1“Know your monthly payment”
Cars.com - New & Used Cars · #55 · screenshot 5“Love”
Carvana: Buy/Sell Used Cars · #56 · screenshot 4“CHOOSE YOUR CATEGORY”
Featuring curated collections of luxury watches and bags.IcyBox · #63 · screenshot 3- ✂ Book Services
“Book with a few taps & receive reminders for all your pet’s appointments”
PetSmart · #66 · screenshot 2 “Unlock rewards and enjoy more deals”
IKEA · #69 · screenshot 2“Your go-to marketplace”
Earn when you sell. Score great deals on favorites.Mercari: Buying & Selling App · #72 · screenshot 1- JOIN TODAY
“MEMBERS UNLOCK MORE”
Join The Nordy Club It’s easy, and free.Nordstrom Rack: Shop Deals · #75 · screenshot 2 “SAVE YOUR TOP PICKS”
Comfrt: Shop Cozy Clothing · #79 · screenshot 5“Get rewarded as you shop”
Discover exclusive perks based on your ShopMy status.ShopMy · #80 · screenshot 4“Track Packages Worldwide”
Package Tracker - TrackPack · #85 · screenshot 1“All Codes, Auto- Tested at Checkout”
Automatically applies the best code, free.Coupert: Coupons & Cash Back · #89 · screenshot 1- Available for specific regions only
“Pinduoduo FREE SHIPPING”
Even on 1 single item No min. spend requiredPinduoduo · #92 · screenshot 1 “Track price drops on your favorite items”
Vestiaire Collective: Buy+Sell · #95 · screenshot 4“Straight from the Factory Floor”
1688: Factory Direct · #98 · screenshot 1“Deals insights for smart shoppers”
Koupon: Real Deals & Codes · #9 · screenshot 2“Best Deals in One Tap”
DealSeek: Coupons & Discounts · #10 · screenshot 4
Top ten Shopping apps that do it.
- #2Depop - Buy & Sell Clothes1 of its 6 screenshots
- #4Shop: Track, Pay, Discover1 of its 6 screenshots
- #6Walmart: Shopping & Savings1 of its 6 screenshots
- #7Capital One Shopping: Save Now1 of its 6 screenshots
- #9Koupon: Real Deals & Codes2 of its 6 screenshots
- #10DealSeek: Coupons & Discounts3 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Graphics & Design | 70% 69 of 99 | 33% 186 of 564 | 5 of 10 |
| Photo & Video | 58% 58 of 100 | 25% 140 of 566 | 6 of 10 |
| Reference | 53% 53 of 100 | 22% 122 of 566 | 7 of 10 |
| Health & Fitness | 52% 52 of 100 | 19% 108 of 574 | 8 of 10 |
| Education | 50% 50 of 100 | 18% 98 of 555 | 5 of 10 |
| Social Networking | 49% 49 of 100 | 17% 96 of 554 | 5 of 10 |
| Utilities | 48% 48 of 100 | 18% 100 of 549 | 3 of 10 |
| Finance | 47% 47 of 100 | 14% 80 of 581 | 7 of 10 |
| Lifestyle | 46% 46 of 100 | 15% 86 of 556 | 5 of 10 |
| Navigation | 45% 45 of 99 | 17% 96 of 566 | 4 of 10 |
| Productivity | 45% 45 of 99 | 15% 82 of 551 | 2 of 10 |
| Entertainment | 39% 39 of 100 | 11% 61 of 544 | 4 of 10 |
| Travel | 39% 39 of 100 | 12% 69 of 561 | 2 of 10 |
| Music | 38% 38 of 100 | 14% 75 of 550 | 2 of 10 |
| Shopping | 38% 38 of 100 | 15% 85 of 562 | 6 of 10 |
| Food & Drink | 37% 37 of 100 | 12% 67 of 540 | 5 of 10 |
| Sports | 36% 36 of 100 | 11% 63 of 558 | 3 of 10 |
| Business | 35% 35 of 100 | 12% 69 of 554 | 2 of 10 |
| Games | 35% 35 of 100 | 8% 48 of 567 | 2 of 10 |
| Weather | 35% 35 of 100 | 12% 67 of 555 | 3 of 10 |
| Medical | 30% 30 of 100 | 9% 47 of 548 | 2 of 10 |
| News | 23% 23 of 98 | 7% 38 of 517 | 2 of 10 |
| Developer Tools | 21% 21 of 100 | 7% 35 of 507 | 2 of 10 |
Related tactics.
Often on the same screenshot
- Badge36% of these screenshots, against 16% of all Shopping screenshots
- A word in a different colour42% of these screenshots, against 24% of all Shopping screenshots
- States a benefit80% of these screenshots, against 64% of all Shopping screenshots
- Has a kicker19% of these screenshots, against 7% of all Shopping screenshots
- Background is the icon’s colour54% of these screenshots, against 43% of all Shopping screenshots
- Uses a number24% of these screenshots, against 12% of all Shopping screenshots
More in layout
- A photograph99%
- Phone drawn99%
- Screen fills the picture99%
- Words at the top95%
- Whole phone shown93%
- Headline readable at thumbnail size75%
- A person in the picture67%
- Illustration or mascot55%
- Phone cut off at the foot46%
- No phone, bare screen39%
- A hand holds the phone38%
- Headline too small to read37%
- App icon shown36%
- Words aligned left34%
- No app screen at all23%
- Zoomed detail of the UI22%
- Words at the bottom19%
- Words over the screen19%
- Phone at an angle18%
- Screen is small16%
- Phone cut off at the head9%
- Two or more screens8%
- Watch, iPad or Mac beside it2%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with arrows or callouts?
38 of the top 100 Shopping apps (38%) have at least one, and 85 of their 562 screenshots (15%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with arrows or callouts?
In the top ten: Depop - Buy & Sell Clothes (#2), Shop: Track, Pay, Discover (#4), Walmart: Shopping & Savings (#6), Capital One Shopping: Save Now (#7), Koupon: Real Deals & Codes (#9) and DealSeek: Coupons & Discounts (#10). Further down the chart: Rips by Triumph (#11), SHEIN - Shopping Online (#12), AliExpress - Shopping App (#13), eBay online shopping & selling (#15) and Alibaba.com B2B Trade App (#18), and 27 more.
Should my Shopping app have App Store screenshots with arrows or callouts?
The chart shows who does it, not whether it would work for your app. 6 of the top ten Shopping apps do it (60%), against 32 of the other 90 (36%), so the top ten do it more than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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