Shopping app screenshots with a photo background
A photograph behind the screen. A photograph behind the screen sets a scene, and the words need enough contrast to be read over it.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
40% 40 of 100
Screenshots that do it
16% 92 of 562
The top ten
2 of 10 against 38 of the other 90
92 of the 562 Shopping screenshots read (16%) do this, across 40 of the top 100 apps (40%). 2 of the top ten do it (20%), against 38 of the other 90 (42%): the top ten do it less than the rest. Of the 23 categories read so far, Shopping is 2nd for this. It is most common in Weather (46% of apps) and least common in Developer Tools (6%).
12 examples from the chart.
12 of the 92 Shopping app screenshots with a photo background, one from each app, the highest on the chart first.
“Keep more of your cash with no selling fees”
“Sparky has dinner covered”
“FALL SUPER SALE”
“Buy it. Sell it. Love it.”
“A smarter way to pay”
“Makes Your Day”
“Your Walgreens app”
“Every order ships free”
“Buy Now, Pay Later”
What these screenshots say, word for word.
The words on 40 of the 81 that carry any, as each app wrote them.
“Keep more of your cash with no selling fees”
Payment processing fees and boosting fees still apply. See website for details.Depop - Buy & Sell Clothes · #2 · screenshot 1“Sparky has dinner covered”
Walmart: Shopping & Savings · #6 · screenshot 6“FALL SUPER SALE”
UP TO 90% OFF 30% OFF & FREE SHIPPING on Your First Order *conditions applySHEIN - Shopping Online · #12 · screenshot 1“Buy it. Sell it. Love it.”
eBay online shopping & selling · #15 · screenshot 1“Quince”
QUALITY WITHOUT COMPROMISEQuince: Luxury Essentials · #16 · screenshot 6“A smarter way to pay”
Affirm: Buy now, pay over time · #19 · screenshot 1“Makes Your Day”
Circle K · #23 · screenshot 1“Your Walgreens app”
Everything you need to manage your health and shop with Walgreens.Walgreens · #25 · screenshot 1“Every order ships free”
from the USGovAuctions.com - Shop Surplus · #30 · screenshot 4- Afterpay
“Buy Now, Pay Later”
Afterpay: Pay over time · #31 · screenshot 1 “FREE 1-DAY SHIPPING ON ORDERS OVER $100 | US ONLY”
Fashion Nova: Trendy Shopping · #39 · screenshot 1“SHOP THE LATEST INNOVATIONS FROM NIKE”
Nike: Engineered for Athletes · #41 · screenshot 1“Check out with Apple Pay”
Chewy - Pet Care & Pharmacy · #47 · screenshot 5“TRY YOUR SELF ON”
You never know what you'll discover.“You never know what you'll discover.”Poshmark: Shop & Sell Fashion · #48 · screenshot 1- App exclusive discount
“15% OFF”
your first in-app orderCIDER - Clothing & Fashion · #52 · screenshot 1 “SHOP TOP BRANDS & NEW GEAR”
DICK’S Sporting Goods · #53 · screenshot 1“see what’s fresh in the app.”
Kroger · #54 · screenshot 1“Elevate your coffee moments”
Nespresso Store · #58 · screenshot 1“Save on fall styles”
Macy's: Shop, Save, and Earn · #59 · screenshot 1“PUT YOUR BEST FIT FORWARD WITH BACK TO SCHOOL SHOPPING”
adidas: Shop Shoes & Clothing · #60 · screenshot 2“Rip & Ship Real Slab Packs”
100% FREE PACK Small daily rewards for login 7 days straight = Exclusive Legend PackMintPull - Rip TCG Pocket · #61 · screenshot 1“Curated for how you move”
lululemon · #62 · screenshot 2“THE GLOBAL MARKETPLACE FOR CURRENT CULTURE”
StockX - Sneakers and Apparel · #64 · screenshot 1- WELCOME GIFTS FOR NEW FRIENDS!
“£100 COUPON BUNDLE”
Halara · #71 · screenshot 1 “AMERICAN EAGLE”
Shop NowAE + Aerie · #73 · screenshot 1“STATUS”
Get points. Gain access. Boost your STATUS.JD Sports: Exclusive rewards · #76 · screenshot 3“HOLLISTER”
Hollister Co. · #77 · screenshot 1“Prime members save at checkout.”
Available in offline modeWhole Foods Market · #78 · screenshot 1“Comfrt”
Wear The FeelingComfrt: Shop Cozy Clothing · #79 · screenshot 1“Shop in good company”
Discover through people with exceptional taste.ShopMy · #80 · screenshot 1“THE UNIQLO APP:”
A better shopping experienceUNIQLO: Clothes Shopping · #90 · screenshot 1“Content Curated For You”
Ralph Lauren: Luxury Shopping · #91 · screenshot 1“Make offers to negotiate extra savings”
Vestiaire Collective: Buy+Sell · #95 · screenshot 3“SAVE AT THE PUMP & IN STORE”
Murphy Drive Rewards · #97 · screenshot 1“Millions of buyers want your style”
Depop - Buy & Sell Clothes · #2 · screenshot 6“Snap pics and we’ll help with the rest.”
eBay online shopping & selling · #15 · screenshot 3“No late fees, hidden fees, or surprises.”
Affirm: Buy now, pay over time · #19 · screenshot 2“NEW Look, NEW Deals, BIG savings!!”
Circle K · #23 · screenshot 2“Join myWalgreens”
Earn unlimited 1% Walgreens Cash rewards storewide, even at the pharmacy.Walgreens · #25 · screenshot 2“Shop Your Favorite Brands”
Afterpay: Pay over time · #31 · screenshot 2
Top ten Shopping apps that do it.
- #2Depop - Buy & Sell Clothes2 of its 6 screenshots
- #6Walmart: Shopping & Savings1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Weather | 46% 46 of 100 | 30% 166 of 555 | 5 of 10 |
| Shopping | 40% 40 of 100 | 16% 92 of 562 | 2 of 10 |
| Travel | 39% 39 of 100 | 25% 138 of 561 | 5 of 10 |
| Lifestyle | 36% 36 of 100 | 17% 92 of 556 | 6 of 10 |
| Food & Drink | 33% 33 of 100 | 15% 81 of 540 | 4 of 10 |
| Sports | 33% 33 of 100 | 16% 92 of 558 | 4 of 10 |
| Entertainment | 31% 31 of 100 | 14% 76 of 544 | 3 of 10 |
| Games | 31% 31 of 100 | 12% 67 of 567 | 3 of 10 |
| Navigation | 30% 30 of 99 | 13% 74 of 566 | 3 of 10 |
| Graphics & Design | 28% 28 of 99 | 11% 61 of 564 | 3 of 10 |
| Reference | 27% 27 of 100 | 11% 60 of 566 | 2 of 10 |
| Music | 26% 26 of 100 | 9% 47 of 550 | 2 of 10 |
| Photo & Video | 26% 26 of 100 | 10% 59 of 566 | 0 of 10 |
| Productivity | 20% 20 of 99 | 8% 46 of 551 | 2 of 10 |
| Social Networking | 19% 19 of 100 | 9% 48 of 554 | 2 of 10 |
| Health & Fitness | 18% 18 of 100 | 7% 43 of 574 | 2 of 10 |
| Business | 17% 17 of 100 | 6% 33 of 554 | 2 of 10 |
| Education | 15% 15 of 100 | 5% 27 of 555 | 0 of 10 |
| News | 14% 14 of 98 | 9% 45 of 517 | 1 of 10 |
| Finance | 14% 14 of 100 | 6% 32 of 581 | 3 of 10 |
| Utilities | 13% 13 of 100 | 5% 25 of 549 | 2 of 10 |
| Medical | 11% 11 of 100 | 3% 17 of 548 | 2 of 10 |
| Developer Tools | 6% 6 of 100 | 3% 14 of 507 | 1 of 10 |
Related tactics.
Often on the same screenshot
- A photograph99% of these screenshots, against 71% of all Shopping screenshots
- Orange42% of these screenshots, against 19% of all Shopping screenshots
- No phone, bare screen33% of these screenshots, against 11% of all Shopping screenshots
- A person in the picture51% of these screenshots, against 31% of all Shopping screenshots
- Dark26% of these screenshots, against 9% of all Shopping screenshots
- Serif headline28% of these screenshots, against 12% of all Shopping screenshots
More in look
- Light90%
- Solid background63%
- Background is the icon’s colour59%
- A word in a different colour56%
- Black, white or grey50%
- Gradient background49%
- High contrast words48%
- Orange46%
- Blue37%
- Low contrast words36%
- Red24%
- Dark22%
- Rounded headline type18%
- Serif headline18%
- Green15%
- Teal10%
- Pattern or texture9%
- Yellow7%
- Condensed or display type6%
- Purple6%
- Pink4%
- The app itself is the background3%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with a photo background?
40 of the top 100 Shopping apps (40%) have at least one, and 92 of their 562 screenshots (16%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with a photo background?
In the top ten: Depop - Buy & Sell Clothes (#2) and Walmart: Shopping & Savings (#6). Further down the chart: SHEIN - Shopping Online (#12), eBay online shopping & selling (#15), Quince: Luxury Essentials (#16), Alibaba.com B2B Trade App (#18) and Affirm: Buy now, pay over time (#19), and 33 more.
Should my Shopping app have App Store screenshots with a photo background?
The chart shows who does it, not whether it would work for your app. 2 of the top ten Shopping apps do it (20%), against 38 of the other 90 (42%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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