Shopping app screenshots with a gradient background
A colour that shades into another. A gradient adds depth without adding anything to look at.
From the top 100 free Shopping apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
49% 49 of 100
Screenshots that do it
32% 181 of 562
The top ten
4 of 10 against 45 of the other 90
181 of the 562 Shopping screenshots read (32%) do this, across 49 of the top 100 apps (49%). 4 of the top ten do it (40%), against 45 of the other 90 (50%): the top ten do it less than the rest. Of the 23 categories read so far, Shopping is 21st for this. It is most common in Entertainment (79% of apps) and least common in Food & Drink (43%).
12 examples from the chart.
12 of the 181 Shopping app screenshots with a gradient background, one from each app, the highest on the chart first.
“Redeem toward future purchases”
“Free shopping rewards you can redeem for free gift cards”
“#1 Verified Savings App”
“#1 Deal Finding App”
“OPEN REAL CARD PACKS!”
“YOUR ONE-STOP-SHOP”
“Find everything for the festivities”
“Unlock exclusive, can't-miss deals.”
“Shop Online”
“A world-leading B2B ecommerce marketplace”
“The gotta-have app for gotta- have tech”
“Manage your health”
What these screenshots say, word for word.
The words on 40 of the 179 that carry any, as each app wrote them.
“Redeem toward future purchases”
Manufacturer offer quantities & eligible items are limited & subject to change. See terms.Walmart: Shopping & Savings · #6 · screenshot 5“Free shopping rewards you can redeem for free gift cards”
Capital One Shopping: Save Now · #7 · screenshot 3“#1 Verified Savings App”
Koupon: Real Deals & Codes · #9 · screenshot 1“#1 Deal Finding App”
DealSeek: Coupons & Discounts · #10 · screenshot 1“OPEN REAL CARD PACKS!”
Rips by Triumph · #11 · screenshot 1“YOUR ONE-STOP-SHOP”
Fashion at your fingertipsSHEIN - Shopping Online · #12 · screenshot 2“Find everything for the festivities”
Target: Shop. Style. Save. · #14 · screenshot 2“Unlock exclusive, can't-miss deals.”
eBay online shopping & selling · #15 · screenshot 5“Shop Online”
Browse featured promotions and an expanded selection of items and services on Costco.comCostco · #17 · screenshot 1“A world-leading B2B ecommerce marketplace”
Alibaba.com B2B Trade App · #18 · screenshot 1“The gotta-have app for gotta- have tech”
Best Buy: Tech Deals & Savings · #22 · screenshot 1“Manage your health”
Find the care you need and view your health records, all in one place.Walgreens · #25 · screenshot 6“Real cash Real Fast”
“Ashley, Marcus, and 2M+ members are earning on KashKick”KashKick: Get paid to have fun · #27 · screenshot 1“How doers get more done.™”
The Home Depot · #28 · screenshot 1“Virtually try on makeup”
Ulta Beauty: Makeup & Skincare · #29 · screenshot 4“Find gov and retail surplus”
$50 Free CreditGovAuctions.com - Shop Surplus · #30 · screenshot 1“Explore Deals & Discounts”
Afterpay: Pay over time · #31 · screenshot 6“Buy & Sell”
Used by 1 in 6 U.S. adultsOfferUp Buy & Sell Marketplace · #34 · screenshot 1“Meet Mylow”
Our AI assistant has the answers to all of your home improvement questions.Lowe's Home Improvement · #36 · screenshot 1“GET NOTIFIED”
EXCLUSIVE APP DEALS; RESTOCKS NOTIFICATIONS; ITEM RUNNING LOW ALERTS; LIVE ACTIVITY UPDATES; LIVE ORDER TRACKINGFashion Nova: Trendy Shopping · #39 · screenshot 2“Shop Top Brands”
Sezzle: Buy Now, Pay Later · #40 · screenshot 2“Clip with Camera”
Look for hot deals in store by scanning product barcodes to check for coupons!Family Dollar · #42 · screenshot 1“Split Your Purchase into Four - Instantly!”
Buy now, pay later in 4 easy payments over time.Four | Buy Now, Pay Later · #45 · screenshot 1“Find everything your pet needs”
Chewy - Pet Care & Pharmacy · #47 · screenshot 1“Get the most out of your membership.”
BJs Wholesale Club · #49 · screenshot 1“Shop the largest inventory”
4 million carsCarGurus: Used & New Cars · #50 · screenshot 1“2 million cars”
INFINITE POSSIBILITIESCars.com - New & Used Cars · #55 · screenshot 1“Search”
Carvana: Buy/Sell Used Cars · #56 · screenshot 2“Buy the brands you love...”
Macy's: Shop, Save, and Earn · #59 · screenshot 2“OPEN PACKS”
Premium Pokémon Packs Amazing Rarity RatesMintPull - Rip TCG Pocket · #61 · screenshot 2“THE NEW WAY TO GET YOUR HANDS ON LUXURY”
From Tissot to Patek watches, and Coach to Hermes bags. All in one app.IcyBox · #63 · screenshot 1“StockX Live”
Experience Live Shopping and Auctions in Real TimeStockX - Sneakers and Apparel · #64 · screenshot 4“Check out the freshest trends and discover amazing steals and deals”
Old Navy: Shop for New Clothes · #65 · screenshot 2“Shop, Save & Earn all in one app!”
Safeway Deals & Delivery · #68 · screenshot 1“Find your favorites in record time”
IKEA · #69 · screenshot 6“Add Any Item From Any Store”
Babylist Baby Registry · #70 · screenshot 1“Your go-to marketplace”
Earn when you sell. Score great deals on favorites.Mercari: Buying & Selling App · #72 · screenshot 1“Hollister House Rewards”
House Members get more.Hollister Co. · #77 · screenshot 2“GET EXCLUSIVE ACCESS”
Comfrt: Shop Cozy Clothing · #79 · screenshot 2“View product details, in-stock availability & in-store product finder”
Harbor Freight Tools · #81 · screenshot 3
Top ten Shopping apps that do it.
- #6Walmart: Shopping & Savings1 of its 6 screenshots
- #7Capital One Shopping: Save Now1 of its 6 screenshots
- #9Koupon: Real Deals & Codes6 of its 6 screenshots
- #10DealSeek: Coupons & Discounts6 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Entertainment | 79% 79 of 100 | 65% 352 of 544 | 9 of 10 |
| Utilities | 78% 78 of 100 | 64% 352 of 549 | 5 of 10 |
| Graphics & Design | 77% 76 of 99 | 60% 337 of 564 | 9 of 10 |
| Health & Fitness | 73% 73 of 100 | 57% 330 of 574 | 5 of 10 |
| Music | 73% 73 of 100 | 57% 315 of 550 | 6 of 10 |
| Sports | 71% 71 of 100 | 50% 279 of 558 | 7 of 10 |
| Social Networking | 68% 68 of 100 | 52% 290 of 554 | 6 of 10 |
| Games | 67% 67 of 100 | 41% 233 of 567 | 6 of 10 |
| Lifestyle | 66% 66 of 100 | 49% 275 of 556 | 5 of 10 |
| Reference | 65% 65 of 100 | 52% 294 of 566 | 8 of 10 |
| Productivity | 65% 64 of 99 | 49% 270 of 551 | 6 of 10 |
| Business | 63% 63 of 100 | 44% 243 of 554 | 6 of 10 |
| Education | 62% 62 of 100 | 37% 208 of 555 | 6 of 10 |
| Finance | 62% 62 of 100 | 46% 266 of 581 | 5 of 10 |
| Photo & Video | 60% 60 of 100 | 42% 236 of 566 | 4 of 10 |
| Developer Tools | 55% 55 of 100 | 46% 233 of 507 | 6 of 10 |
| Medical | 54% 54 of 100 | 33% 183 of 548 | 7 of 10 |
| News | 53% 52 of 98 | 38% 196 of 517 | 3 of 10 |
| Navigation | 52% 51 of 99 | 33% 189 of 566 | 5 of 10 |
| Travel | 50% 50 of 100 | 31% 173 of 561 | 5 of 10 |
| Shopping | 49% 49 of 100 | 32% 181 of 562 | 4 of 10 |
| Weather | 45% 45 of 100 | 35% 193 of 555 | 2 of 10 |
| Food & Drink | 43% 43 of 100 | 24% 130 of 540 | 3 of 10 |
Related tactics.
Often on the same screenshot
- Blue39% of these screenshots, against 23% of all Shopping screenshots
- Background is the icon’s colour57% of these screenshots, against 43% of all Shopping screenshots
- Illustration or mascot32% of these screenshots, against 21% of all Shopping screenshots
- Leads with a feature58% of these screenshots, against 48% of all Shopping screenshots
- Headline under five words60% of these screenshots, against 50% of all Shopping screenshots
- A word in a different colour32% of these screenshots, against 24% of all Shopping screenshots
More in look
- Light90%
- Solid background63%
- Background is the icon’s colour59%
- A word in a different colour56%
- Black, white or grey50%
- High contrast words48%
- Orange46%
- Photo background40%
- Blue37%
- Low contrast words36%
- Red24%
- Dark22%
- Rounded headline type18%
- Serif headline18%
- Green15%
- Teal10%
- Pattern or texture9%
- Yellow7%
- Condensed or display type6%
- Purple6%
- Pink4%
- The app itself is the background3%
Questions, answered from the chart.
How many top Shopping apps have App Store screenshots with a gradient background?
49 of the top 100 Shopping apps (49%) have at least one, and 181 of their 562 screenshots (32%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Shopping apps have App Store screenshots with a gradient background?
In the top ten: Walmart: Shopping & Savings (#6), Capital One Shopping: Save Now (#7), Koupon: Real Deals & Codes (#9) and DealSeek: Coupons & Discounts (#10). Further down the chart: Rips by Triumph (#11), SHEIN - Shopping Online (#12), Target: Shop. Style. Save. (#14), eBay online shopping & selling (#15) and Costco (#17), and 40 more.
Should my Shopping app have App Store screenshots with a gradient background?
The chart shows who does it, not whether it would work for your app. 4 of the top ten Shopping apps do it (40%), against 45 of the other 90 (50%), so the top ten do it less than the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
See your own app against this.
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