Business app screenshots with a highlighted word
One word of the headline is coloured or highlighted. Colouring one word tells the reader which word matters if they read only one.
From the top 100 free Business apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
Apps that do it
37% 37 of 100
Screenshots that do it
20% 112 of 554
The top ten
3 of 10 against 34 of the other 90
112 of the 554 Business screenshots read (20%) do this, across 37 of the top 100 apps (37%). 3 of the top ten do it (30%), against 34 of the other 90 (38%): the top ten do it about as often as the rest. Of the 23 categories read so far, Business is 21st for this. It is most common in Education (56% of apps) and least common in Medical (31%).
12 examples from the chart.
12 of the 112 Business app screenshots with a highlighted word, one from each app, the highest on the chart first.
“Get hired 30% faster with the app*”
“DELIVER WITH DOORDASH”
“Request & manage time off”
“Get a vehicle”
“Efficient.”
“Build trust with a WhatsApp business profile and Meta Verified badge”
“Slack is where work happens”
“JOB RECS”
“Scan Anything to PDF”
“Powerful search”
“One app for everyone”
“Ensure your paycheck is correct before payday”
What these screenshots say, word for word.
The words on 40 of the 112 that carry any, as each app wrote them.
“Get hired 30% faster with the app*”
*Indeed app users get hired 30% faster than Indeed web users, on average. Indeed data (US)Indeed Job Search · #2 · screenshot 1“DELIVER WITH DOORDASH”
YOUR DOOR TO MOREDoorDash - Dasher · #6 · screenshot 1“Request & manage time off”
Workday · #9 · screenshot 6“Get a vehicle”
Uber - Driver: Drive & Deliver · #11 · screenshot 5“Efficient.”
UPS · #13 · screenshot 2“Build trust with a WhatsApp business profile and Meta Verified badge”
WhatsApp Business · #15 · screenshot 1“Slack is where work happens”
All your people, apps and messages in one placeSlack · #20 · screenshot 1- Get personalized
“JOB RECS”
Handshake: Jobs & AI work · #21 · screenshot 1 “Scan Anything to PDF”
Scanner App - Scan PDF & Docs · #23 · screenshot 1“Powerful search”
Google Chat · #30 · screenshot 4“One app for everyone”
Former, present, and future AmazoniansAmazon A to Z · #32 · screenshot 2“Ensure your paycheck is correct before payday”
Paycom · #33 · screenshot 2“Work when you want”
Instawork: Work when you want · #34 · screenshot 1“Your workplace, simplified”
Paychex Flex · #38 · screenshot 1“Welcome to HHAeXchange+”
Where care meets complianceHHAeXchange+ · #39 · screenshot 1“Decide when, where, and what items you want to deliver.”
Roadie Driver · #41 · screenshot 1“Create. Inspire. Get Paid”
Trybe Creators · #45 · screenshot 1“Invoice your customers in seconds”
Invoice Maker - Invoice Fly · #47 · screenshot 1“A better gig experience. Drive with Veho.”
Veho Driver · #51 · screenshot 1“Discover your next great job”
Over 2 million verified jobsBandana Job Search · #54 · screenshot 1“Schedule”
Easily create & share schedulesConnecteam Team Management App · #56 · screenshot 2- BONUSES & OFFERS*
“Great work gets rewarded”
*Eligibility and market availability applyShiftsmart - Find Work · #58 · screenshot 5 “A new homepage, with action and info, just for you.”
MyWalmart · #60 · screenshot 2- DOMAINS
“Get a domain that builds credibility.”
GoDaddy: Websites & Marketing · #62 · screenshot 1 “No.1”
Mobile Scanner in the U.S.iScanner: PDF Document Scanner · #66 · screenshot 2“See only jobs that actually fit”
Glassdoor | Jobs & Careers · #67 · screenshot 2“Find a doctor or urgent care clinic”
Alight Mobile · #69 · screenshot 2“Shop wholesale prices and save.”
Amazon Business: B2B Shopping · #70 · screenshot 1- Online booking
“CLIENTS BOOK THEMSELVES, 24/7.”
You set the rules. You stay in control.Booksy Biz: Booking & Payments · #75 · screenshot 2 “SMART PRINTER APP”
Print, scan, and fax using your printer anytime, anywhereSmart Printer App & Scan · #76 · screenshot 1- Capture Upside
“Guaranteed pay + bonuses”
Launchpoint: Make Money · #77 · screenshot 2 “Intuitive and modern launchpad to SAP Concur”
SAP Concur · #80 · screenshot 1“Earn up to $25/hour”
Flexible work on your schedule.Indeed Flex - Job Search · #82 · screenshot 1“One place for HR, IT, & Finance”
Rippling - HR, IT & Finance · #84 · screenshot 1“Nền tảng cuộc sống số hợp nhất”
Viettel Tammi · #87 · screenshot 2“I need an audio engineer for my podcast.”
Take your brand to the next level.Fiverr - Freelance Services · #89 · screenshot 1“Access to your pay 24/7”
Rain Instant Pay · #96 · screenshot 1“CHOOSE WHERE YOU EARN”
DoorDash - Dasher · #6 · screenshot 2“Promote offers and updates right in your status”
WhatsApp Business · #15 · screenshot 2“Organise your conversations”
Slack · #20 · screenshot 2
Top ten Business apps that do it.
- #2Indeed Job Search1 of its 6 screenshots
- #6DoorDash - Dasher4 of its 4 screenshots
- #9Workday1 of its 6 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Education | 56% 56 of 100 | 29% 160 of 555 | 6 of 10 |
| Shopping | 56% 56 of 100 | 24% 133 of 562 | 5 of 10 |
| Finance | 53% 53 of 100 | 27% 154 of 581 | 3 of 10 |
| Food & Drink | 53% 53 of 100 | 28% 153 of 540 | 7 of 10 |
| Reference | 53% 53 of 100 | 30% 167 of 566 | 5 of 10 |
| Graphics & Design | 53% 52 of 99 | 27% 153 of 564 | 6 of 10 |
| Utilities | 52% 52 of 100 | 27% 148 of 549 | 8 of 10 |
| Entertainment | 51% 51 of 100 | 29% 156 of 544 | 4 of 10 |
| Sports | 50% 50 of 100 | 28% 154 of 558 | 5 of 10 |
| Photo & Video | 48% 48 of 100 | 21% 119 of 566 | 5 of 10 |
| Productivity | 47% 47 of 99 | 26% 141 of 551 | 3 of 10 |
| Games | 47% 47 of 100 | 24% 136 of 567 | 3 of 10 |
| Music | 47% 47 of 100 | 23% 125 of 550 | 3 of 10 |
| Social Networking | 46% 46 of 100 | 21% 115 of 554 | 4 of 10 |
| Lifestyle | 43% 43 of 100 | 19% 106 of 556 | 3 of 10 |
| News | 43% 42 of 98 | 19% 97 of 517 | 5 of 10 |
| Navigation | 40% 40 of 99 | 23% 130 of 566 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 21% 120 of 574 | 4 of 10 |
| Developer Tools | 38% 38 of 100 | 17% 84 of 507 | 3 of 10 |
| Weather | 38% 38 of 100 | 14% 79 of 555 | 3 of 10 |
| Business | 37% 37 of 100 | 20% 112 of 554 | 3 of 10 |
| Travel | 37% 37 of 100 | 12% 70 of 561 | 3 of 10 |
| Medical | 31% 31 of 100 | 17% 92 of 548 | 5 of 10 |
Related tactics.
Often on the same screenshot
- Words at the top96% of these screenshots, against 81% of all Business screenshots
- Plain tone93% of these screenshots, against 80% of all Business screenshots
- Has a headline100% of these screenshots, against 87% of all Business screenshots
- Headline readable at thumbnail size40% of these screenshots, against 29% of all Business screenshots
- Has a subline29% of these screenshots, against 21% of all Business screenshots
- Arrows or callouts21% of these screenshots, against 12% of all Business screenshots
More in look
- Light86%
- Background is the icon’s colour64%
- Gradient background63%
- Solid background58%
- Blue56%
- Black, white or grey44%
- Low contrast words37%
- High contrast words28%
- Dark21%
- Photo background17%
- Teal17%
- Orange16%
- Green15%
- Pattern or texture15%
- The app itself is the background11%
- Purple9%
- Red9%
- Rounded headline type8%
- Serif headline7%
- Yellow7%
- Condensed or display type5%
- Pink5%
Questions, answered from the chart.
How many top Business apps have App Store screenshots with a highlighted word?
37 of the top 100 Business apps (37%) have at least one, and 112 of their 554 screenshots (20%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Business apps have App Store screenshots with a highlighted word?
In the top ten: Indeed Job Search (#2), DoorDash - Dasher (#6) and Workday (#9). Further down the chart: Uber - Driver: Drive & Deliver (#11), UPS (#13), WhatsApp Business (#15), Slack (#20) and Handshake: Jobs & AI work (#21), and 29 more.
Should my Business app have App Store screenshots with a highlighted word?
The chart shows who does it, not whether it would work for your app. 3 of the top ten Business apps do it (30%), against 34 of the other 90 (38%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.
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