Business app screenshots with a subheadline
A second, smaller line under the headline. The headline can stay short while the smaller line carries the detail.
From the top 100 free Business apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.
The numbers
116 of the 554 Business screenshots read (21%) do this, across 46 of the top 100 apps (46%). 5 of the top ten do it (50%), against 41 of the other 90 (46%): the top ten do it about as often as the rest. Of the 23 categories read so far, Business is 12th for this. It is most common in Finance (69% of apps) and least common in Games (18%).
12 examples from the chart.
12 of the 116 Business app screenshots with a subheadline, one from each app, the highest on the chart first.

“Meeting with Soccer club”

“Get hired 30% faster with the app*”

“zoom Workplace”

“DELIVER WITH DOORDASH”

“Earn even more with our incentive programs”

“Slack is where work happens”

“Sign & Edit”

“paylocity”

“Get started quickly.”

“One app for everyone”

“Quickly clock in and out”

“Businesses”
Real headline examples, word for word.
The words on 40 of the 116 that carry any, as each app wrote them.
“Meeting with Soccer club”
teams.microsoft.com/meetup-joinMicrosoft Teams · #1 · screenshot 2“Get hired 30% faster with the app*”
*Indeed app users get hired 30% faster than Indeed web users, on average. Indeed data (US)Indeed Job Search · #2 · screenshot 1“zoom Workplace”
Your AI-Powered Collaboration PlatformZoom Workplace · #3 · screenshot 1“DELIVER WITH DOORDASH”
YOUR DOOR TO MOREDoorDash - Dasher · #6 · screenshot 1“Earn even more with our incentive programs”
Sign up nowSpark Driver · #10 · screenshot 4“Slack is where work happens”
All your people, apps and messages in one placeSlack · #20 · screenshot 1“Sign & Edit”
DocumentsScanner App - Scan PDF & Docs · #23 · screenshot 2“paylocity”
Forward Together.Paylocity · #24 · screenshot 1“Get started quickly.”
Take any payment.Square Point of Sale (POS) · #27 · screenshot 1“One app for everyone”
Former, present, and future AmazoniansAmazon A to Z · #32 · screenshot 2“Quickly clock in and out”
from your mobile devicePaycom · #33 · screenshot 3“Businesses”
post shiftsInstawork: Work when you want · #34 · screenshot 3“Erase thumbs, stains,”
and creases.Adobe Scan: PDF & Doc Scanner · #35 · screenshot 5“Set up Alpine Ski House access”
Set up your device to access your email, devices, Wi-Fi, and apps for work.Intune Company Portal · #37 · screenshot 1“Welcome to HHAeXchange+”
Where care meets complianceHHAeXchange+ · #39 · screenshot 1- Lifestyle
“Discover”
brand partnershipsTrybe Creators · #45 · screenshot 2 “Get paid to shop.”
Reach your goals, pay off debt, and help your community.Drive and Shop with Shipt · #46 · screenshot 1- ★★★★★
“Super Easy, Super Useful.”
“This app is incredibly user-friendly, saving me tons of time. Perfect for managing my business on the go and getting paid faster!”“This app is incredibly user-friendly, saving me tons of time. Perfect for managing my business on the go and getting paid faster!”Invoice Maker - Invoice Fly · #47 · screenshot 5 “HIRE. SCHEDULE. PAY IN ONE EASY APP.”
Trusted by 150,000 small businesses and millions of hourly workers.Homebase: Employee Scheduling · #49 · screenshot 1“Cloud Transformation Made Easy”
Reach New Heights in the Cloud: Empowering Innovation with Scalable, Secure, and Reliable Solutions Visit UpcloudCvent Events · #50 · screenshot 3“Discover your next great job”
Over 2 million verified jobsBandana Job Search · #54 · screenshot 1“Everything you need to know,”
at a glanceDayforce · #55 · screenshot 1“Training”
Train and onboard employees at scaleConnecteam Team Management App · #56 · screenshot 1- BONUSES & OFFERS*
“Great work gets rewarded”
*Eligibility and market availability applyShiftsmart - Find Work · #58 · screenshot 5 “Your personal assistant.”
Ask anything, anywhere, anytime.MyWalmart · #60 · screenshot 4“One-Tap Access”
Securely unlock gates, doors, and elevators with just a tap from your phone.Public Storage · #63 · screenshot 2“SCAN”
to PDF, JPG or TXTiScanner: PDF Document Scanner · #66 · screenshot 1“All in one App”
Everything you need for an eventWhova - Event & Conference App · #72 · screenshot 1“Manage sales easily”
Manage your business anywhere and anytime with TikTok Shop Seller Center AppTikTok Shop Seller Center · #73 · screenshot 1“ONE APP. BOOKED AND BUSY. ALWAYS PAID.”
Booking and business management for barbers, beauty pros, shops and salons.Booksy Biz: Booking & Payments · #75 · screenshot 1“SMART PRINTER APP”
Print, scan, and fax using your printer anytime, anywhereSmart Printer App & Scan · #76 · screenshot 1- Free Link In Bio
“Earn more money with link in bio”
launchpoint.bio/parkerLaunchpoint: Make Money · #77 · screenshot 6 “Book, change, or cancel”
a reservation on the goSAP Concur · #80 · screenshot 5“Great teams make great restaurants”
Everything teams need for successful shifts, in one place7shifts: Employee Scheduling · #81 · screenshot 1“Earn up to $25/hour”
Flexible work on your schedule.Indeed Flex - Job Search · #82 · screenshot 1“Message in real time”
Get important information to everyone on your team with chat.Square Team · #83 · screenshot 1“View your paystubs”
with one tapRippling - HR, IT & Finance · #84 · screenshot 4“Member Dashboard”
Auctions, Vehicles, Bids & MoreCopart - Online Auto Auctions · #85 · screenshot 2“VoIP calls”
Cut free from your physical desk without sacrificing the professional communication your customers expect.GoTo · #86 · screenshot 1“Tán gấu, làm việc”
Một khung chat, nhiều tiện íchViettel Tammi · #87 · screenshot 4
Top ten Business apps that do it.
- #1Microsoft Teams1 of its 6 screenshots
- #2Indeed Job Search1 of its 6 screenshots
- #3Zoom Workplace1 of its 6 screenshots
- #6DoorDash - Dasher1 of its 4 screenshots
- #10Spark Driver1 of its 4 screenshots
The same tactic in other categories.
| Category | Apps that do it | Screenshots | Top ten |
|---|---|---|---|
| Finance | 69% 69 of 100 | 42% 246 of 581 | 8 of 10 |
| Shopping | 67% 67 of 100 | 43% 242 of 562 | 6 of 10 |
| Food & Drink | 63% 63 of 100 | 36% 196 of 540 | 7 of 10 |
| Social Networking | 53% 53 of 100 | 29% 163 of 554 | 5 of 10 |
| Sports | 53% 53 of 100 | 28% 158 of 558 | 7 of 10 |
| Utilities | 53% 53 of 100 | 28% 153 of 549 | 5 of 10 |
| Graphics & Design | 51% 50 of 99 | 23% 130 of 564 | 6 of 10 |
| Photo & Video | 49% 49 of 100 | 25% 141 of 566 | 6 of 10 |
| Reference | 48% 48 of 100 | 32% 181 of 566 | 6 of 10 |
| Travel | 48% 48 of 100 | 25% 143 of 561 | 1 of 10 |
| Music | 47% 47 of 100 | 18% 101 of 550 | 3 of 10 |
| Business | 46% 46 of 100 | 21% 116 of 554 | 5 of 10 |
| Entertainment | 46% 46 of 100 | 26% 139 of 544 | 5 of 10 |
| Lifestyle | 45% 45 of 100 | 21% 115 of 556 | 7 of 10 |
| News | 45% 44 of 98 | 26% 133 of 517 | 1 of 10 |
| Navigation | 42% 42 of 99 | 20% 115 of 566 | 2 of 10 |
| Education | 42% 42 of 100 | 17% 97 of 555 | 4 of 10 |
| Developer Tools | 40% 40 of 100 | 27% 138 of 507 | 3 of 10 |
| Health & Fitness | 39% 39 of 100 | 18% 105 of 574 | 3 of 10 |
| Productivity | 38% 38 of 99 | 20% 108 of 551 | 1 of 10 |
| Weather | 37% 37 of 100 | 21% 115 of 555 | 4 of 10 |
| Medical | 35% 35 of 100 | 17% 93 of 548 | 1 of 10 |
| Games | 18% 18 of 100 | 10% 54 of 567 | 1 of 10 |
Related tactics.
Often on the same screenshot
- Subline explains the headline71% of these screenshots, against 15% of all Business screenshots
- Headline under five words71% of these screenshots, against 36% of all Business screenshots
- Headline readable at thumbnail size63% of these screenshots, against 29% of all Business screenshots
- Subline adds a second benefit17% of these screenshots, against 4% of all Business screenshots
- States a benefit68% of these screenshots, against 55% of all Business screenshots
- Has a headline100% of these screenshots, against 87% of all Business screenshots
More in words
- Has a headline90%
- Tells you to do something82%
- Says “you” or “your”73%
- Headline under five words64%
- Headline over eight words29%
- Headline on one line25%
- No words at all21%
- Uses a number20%
- Names the app17%
- Headline in Title Case16%
- Says “I” or “my”12%
- Headline in capitals10%
- Has a kicker9%
- Uses a percentage3%
- Exclaims2%
- Names another app2%
- Uses an emoji2%
Questions, answered from the chart.
How many top Business apps have App Store screenshots with a subheadline?
Which Business apps have App Store screenshots with a subheadline?
Should my Business app have App Store screenshots with a subheadline?
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