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Business app screenshots that say “I” or “my”

Speaks in the user’s own voice: “my day”, “I’m sleeping better”. The line reads as the user’s own words, the way a review or a diary entry would.

From the top 100 free Business apps on the US App Store, read on October 9, 2026. Screenshots are the developers’ own, shown from Apple’s servers with a link to each app.

The numbers

Apps that do it
12% 12 of 100
Screenshots that do it
3% 15 of 554
The top ten
1 of 10 against 11 of the other 90

15 of the 554 Business screenshots read (3%) do this, across 12 of the top 100 apps (12%). 1 of the top ten do it (10%), against 11 of the other 90 (12%): the top ten do it about as often as the rest. Of the 23 categories read so far, Business is 12th for this. It is most common in Food & Drink (26% of apps) and least common in Games (2%).

12 examples from the chart.

12 of the 15 Business app screenshots that say “I” or “my”, one from each app, the highest on the chart first.

Spark Driver App Store screenshot 4, headline “Earn even more with our incentive programs”. Says “I” or “my”.
Spark Driver#10 in Business · screenshot 4“Earn even more with our incentive programs”
ZipRecruiter Job Search App Store screenshot 3, headline “Say why you're interested. Move to the top of the list.”. Says “I” or “my”.
ZipRecruiter Job Search#25 in Business · screenshot 3“Say why you're interested. Move to the top of the list.”
Invoice Maker - Invoice Fly App Store screenshot 5, headline “Super Easy, Super Useful.”. Says “I” or “my”.
Invoice Maker - Invoice Fly#47 in Business · screenshot 5“Super Easy, Super Useful.”
Homebase: Employee Scheduling App Store screenshot 4, headline “USE OUR GPS- ENABLED TIME CLOCK FROM ANY PHONE OR TABLET.”. Says “I” or “my”.
Homebase: Employee Scheduling#49 in Business · screenshot 4“USE OUR GPS- ENABLED TIME CLOCK FROM ANY PHONE OR TABLET.”
UKG Ready App Store screenshot 1, headline “Get a snapshot of how your team’s doing in key moments”. Says “I” or “my”.
UKG Ready#57 in Business · screenshot 1“Get a snapshot of how your team’s doing in key moments”
Public Storage App Store screenshot 5, headline “Customer Support”. Says “I” or “my”.
Public Storage#63 in Business · screenshot 5“Customer Support”
Glassdoor | Jobs & Careers App Store screenshot 3, headline “Explore workplace reviews”. Says “I” or “my”.
Glassdoor | Jobs & Careers#67 in Business · screenshot 3“Explore workplace reviews”
Booksy Biz: Booking & Payments App Store screenshot 4, headline “PROTECT YOUR TIME & MONEY.”. Says “I” or “my”.
Booksy Biz: Booking & Payments#75 in Business · screenshot 4“PROTECT YOUR TIME & MONEY.”
Copart - Online Auto Auctions App Store screenshot 1, headline “Search our inventory of more than 260,820 cars, trucks and more with the Copart App.”. Says “I” or “my”.
Copart - Online Auto Auctions#85 in Business · screenshot 1“Search our inventory of more than 260,820 cars, trucks and more with the Copart App.”
Viettel Tammi App Store screenshot 5, headline “Quản lý đa tài khoản”. Says “I” or “my”.
Viettel Tammi#87 in Business · screenshot 5“Quản lý đa tài khoản”
Fiverr - Freelance Services App Store screenshot 1, headline “I need an audio engineer for my podcast.”. Says “I” or “my”.
Fiverr - Freelance Services#89 in Business · screenshot 1“I need an audio engineer for my podcast.”
Rain Instant Pay App Store screenshot 6, headline “Let Rain be your financial umbrella”. Says “I” or “my”.
Rain Instant Pay#96 in Business · screenshot 6“Let Rain be your financial umbrella”

All 15 on the wall

Real headline examples, word for word.

The words on all 15 that carry any, as each app wrote them.

  • “Earn even more with our incentive programs”Sign up nowSpark Driver · #10 · screenshot 4
  • “Say why you're interested. Move to the top of the list.”“I have 3 years of experience and live close by!”ZipRecruiter Job Search · #25 · screenshot 3
  • ★★★★★“Super Easy, Super Useful.”“This app is incredibly user-friendly, saving me tons of time. Perfect for managing my business on the go and getting paid faster!”“This app is incredibly user-friendly, saving me tons of time. Perfect for managing my business on the go and getting paid faster!”Invoice Maker - Invoice Fly · #47 · screenshot 5
  • “USE OUR GPS- ENABLED TIME CLOCK FROM ANY PHONE OR TABLET.”Homebase: Employee Scheduling · #49 · screenshot 4
  • “Get a snapshot of how your team’s doing in key moments”“My manager consistently keeps our team informed by sharing important updates from their leadership...”UKG Ready · #57 · screenshot 1
  • “Customer Support”Find answers or get help from our friendly customer service team.Public Storage · #63 · screenshot 5
  • “Explore workplace reviews”“I've had 4 pay raises in 2 years!”Glassdoor | Jobs & Careers · #67 · screenshot 3
  • No-show protection“PROTECT YOUR TIME & MONEY.”We\'ll be the bad guy.Booksy Biz: Booking & Payments · #75 · screenshot 4
  • “Search our inventory of more than 260,820 cars, trucks and more with the Copart App.”Copart - Online Auto Auctions · #85 · screenshot 1
  • “Quản lý đa tài khoản”Theo dõi chi tiêu và ưu đãi dễ dàngViettel Tammi · #87 · screenshot 5
  • “I need an audio engineer for my podcast.”Take your brand to the next level.Fiverr - Freelance Services · #89 · screenshot 1
  • “Let Rain be your financial umbrella”We help you achieve financial stability today so you can save for tomorrow.Rain Instant Pay · #96 · screenshot 6
  • “Cá nhân hóa thông minh”Đúng nhu cầu, đúng thời điểmViettel Tammi · #87 · screenshot 6
  • “I will write, produce, and edit videos.”Find the best talent for any project.Fiverr - Freelance Services · #89 · screenshot 3
  • “I need a marketing strategy for my craft beer shop.”Find the best talent for any project.Fiverr - Freelance Services · #89 · screenshot 5

Top ten Business apps that do it.

  1. #10Spark Driver1 of its 4 screenshots

The same tactic in other categories.

CategoryApps that do itScreenshotsTop ten
Food & Drink26% 26 of 1006% 34 of 5402 of 10
Reference21% 21 of 1005% 27 of 5665 of 10
Shopping19% 19 of 1004% 24 of 5622 of 10
Travel19% 19 of 1005% 27 of 5610 of 10
Finance17% 17 of 1003% 20 of 5811 of 10
Education16% 16 of 1004% 20 of 5552 of 10
Lifestyle14% 14 of 1003% 18 of 5562 of 10
Social Networking14% 14 of 1003% 15 of 5540 of 10
News13% 13 of 983% 17 of 5170 of 10
Entertainment13% 13 of 1003% 16 of 5443 of 10
Music13% 13 of 1002% 13 of 5501 of 10
Business12% 12 of 1003% 15 of 5541 of 10
Medical11% 11 of 1003% 14 of 5480 of 10
Productivity10% 10 of 992% 13 of 5511 of 10
Health & Fitness10% 10 of 1002% 10 of 5740 of 10
Navigation9% 9 of 992% 9 of 5661 of 10
Sports8% 8 of 1002% 10 of 5581 of 10
Utilities8% 8 of 1002% 13 of 5490 of 10
Graphics & Design6% 6 of 991% 6 of 5643 of 10
Photo & Video6% 6 of 1001% 6 of 5660 of 10
Weather5% 5 of 1001% 5 of 5552 of 10
Developer Tools3% 3 of 1001% 3 of 5070 of 10
Games2% 2 of 100under 1% 2 of 5670 of 10

Says “I” or “my”, across all categories

Related tactics.

Often on the same screenshot

More in words

Questions, answered from the chart.

How many top Business apps have App Store screenshots that say “I” or “my”?
12 of the top 100 Business apps (12%) have at least one, and 15 of their 554 screenshots (3%) do it. Counted from the US App Store’s top free chart on October 9, 2026.
Which Business apps have App Store screenshots that say “I” or “my”?
In the top ten: Spark Driver (#10). Further down the chart: ZipRecruiter Job Search (#25), Invoice Maker - Invoice Fly (#47), Homebase: Employee Scheduling (#49), UKG Ready (#57) and Public Storage (#63), and 6 more.
Should my Business app have App Store screenshots that say “I” or “my”?
The chart shows who does it, not whether it would work for your app. 1 of the top ten Business apps do it (10%), against 11 of the other 90 (12%), so the top ten do it about as often as the rest. Ten apps is a small group, so read that as a description of this chart and not as a rule.

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